首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about marketing management. For questions 18 —20, mark one letter(A, B, C, D)on your answer sheet for the
Read the article below about marketing management. For questions 18 —20, mark one letter(A, B, C, D)on your answer sheet for the
admin
2011-01-22
70
问题
Read the article below about marketing management.
For questions 18 —20, mark one letter(A, B, C, D)on your answer sheet for the answer you choose.
Marketing Management
Playboy’s principal distritution channel until 1979 was a network of approximately 450 nonproprietary retail outlets throughout the United States , many of which also sold other brands of men’s premium shoes. Playboy’s shoes were sold wholesale to retailers at approximately 50 percent of the suggested retail price. Price increases usually were announced in February or August. The company did not offer its retail accounts quantity discounts.
Because producing high-quality men’s dress shoes demanded highly skilled labor and specialized facilities, Playboy’s entire product life had been manufactured at the company’s facility in Lynn, Massachusetts, through our most of the company’s history. As consumer preferences changed and fashion became more important in men’s shoes during the 1970s, Playboy began contracting with outside manufacturers to produce casual shoes that matched Playboy’s quality and feature specifications yet could extend the brand’s franchise to a younger age group. Playboy’s executives labeled these styles " outside " shoes , while those manufactured at the Lynn plant were called" inside" shoes , in 1985, the average prices the retailer paid Playboy for pair of inside shoes was $ 52 and , for a pair of outside shoes, $ 34. Variable manufacturing costs per pair of inside shoes were $ 40. The average cost of a pair of outside shoes to Playboy was $ 28.
Playboy sold approximately 160 inside shoe styles and 56 styles made by outside manufacturers, Since there were 80 sizes to each style, Playboy’total SKUs numbered around 17, 280, and it carried an inventory in stock of over 64, 000 pairs , Both internal and external production schedules for each style were set in advance, based on sales projections. Playboy rarely did " makeup" (styles not included in its regular product line, manufactured to the specification of a retailer) for a particular retail account.
Each of Playboy’s 16 salespeople was assigned a geographic territory and was responsible for retailer sales and service with the area. Salespeople also were expected to perform" previews" at the beginning of fall and spring seasons as a method of increasing both consumer and trade sales, Previews consisted of a sales presentation at retail store, where the Playboy salesperson would display and explain the company’s entire line to store customers. During the preview, the customer was offered a price promotion of $ 10 off any pair of Playboy shoes. The retailer was responsible for absorbing the cost of the promotion, while the cost of advertising placed to stimulate retail traffic during the preview was shared between Playboy and the retailer. The Playboy salesperson would spend time with the retailer’s salespeople and customers describing the quality and comfort of Playboy shoes. Company management believed that consumers were likely to " trade up" to a higher-priced brand if they understood the features and benefits of premium shoes. The managers believed that retail salespeople often missed sales opportunities by assuming that casually dressed customers would not buy expensive high-quality shoes, and one of Playboy’s goals was to have retail salespeople try a pair of Playboy shoes on every customer. For some Playboy retail accounts, close to 30 percent of annual sales were made during the fall and spring previews.
Playboy management tracked the sales of every shoe style. If sales of a particular style slowed, management might elect to replace only the middle sizes, ensuring that Playboy would end up with the most popular sizes of a style before the style was terminated or " closed out" . Established retail accounts had the option of purchasing close-outs at a 30 percent: discount from the regular wholesale price. A list of close-outs was sent to retail accounts twice each year. Retailers would often try to sell these styles at full retail price to increase their unit margins, then mark them down, as necessary. Close-outs accounted for unit sales of 5, 500 to 6, 500 pairs of Playboy shoes per year.
the duty of the salespeople sent by Playboy was to be______.
选项
A、retailer sales and service with the area
B、retailer sales and service with the area and performing" preview"
C、displaying and explaining the company’s entire line to store customers
D、absorbing the cost of the promotion
答案
B
解析
此文章每篇都对应一个问题。对于本题来说,从文章第四段前两句可看出销售人员的职责应为B选项的三项责任。
转载请注明原文地址:https://kaotiyun.com/show/6BoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthearticlebelowaboutfoundationsofbusiness.ChoosethecorrectwordorphrasetofilleachgapfromA,B.C,orD.For
Readthetextbelowaboutsupplychain.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyincorrect
Readthetextbelowaboutsupplychain.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyincorrect
Readthetextbelowaboutafter-saleservice.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyinc
Readthetextbelowaboutafter-saleservice.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyinc
Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutwhattheyshouldtrytolearnandhoweffectiveorga
Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutwhattheyshouldtrytolearnandhoweffectiveorga
随机试题
选择德育方法的依据是__、__以及德育对象的年龄特点和个性差异。
A.小建中汤B.大建中汤C.黄芪建中汤D.当归建中汤E.厚朴理中汤
化学名为N’-甲基-N-[2-[5-[(二甲氨基)甲基]-2-呋喃基]甲基]硫代]乙基]-2-硝基-1,1-乙烯二胺的药物为化学名为5-甲氧基-2-[[(4-甲氧基-3,5-二甲基-2-吡啶基)-甲基]亚磺酰基]-1H-苯并咪唑的药物为
铜管、铝管组对焊接时,其管口处理工作有()。
如果基础货币为8亿元,活期存款的法定准备金率为8%,定期存款的法定存款准备金率为6%,定期存款比率为30%,超额准备金率为5%,通货比率为20%,那么货币存量为()亿元。
在证券交易结算中,最低结算备付金限额的相关参数有()。Ⅰ.上月交易天数Ⅱ.最低结算备付金比例Ⅲ.上月证券买入金额Ⅳ.上月末保证金余额
下列关于对应税噪声征收环境保护税的表述中,正确的有()。
甲上市公司为-般纳税企业,适用增值税税率为17%,其销售价格均不含增值税。2006年度甲公司销售A产品200件给联营企业,每件售价为8万元,销售给非关联企业的A产品分别为:按每件5万元的价格出售150件,按每件6万元的价格出售350件。甲公司将2006年度
在审计证据中,比较容易获取,也容易被伪造或更改的是()。
19世纪70至80年代,帝国主义列强从侵占中国周边邻国发展到蚕食中国边疆地区,使中国陷入“边疆危机”,具体包括()
最新回复
(
0
)