首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Ruth Handler invented something in 1959 which became so quintessentially American as to be included in the official " America’s
Ruth Handler invented something in 1959 which became so quintessentially American as to be included in the official " America’s
admin
2013-09-23
66
问题
Ruth Handler invented something in 1959 which became so quintessentially American as to be included in the official " America’s Time Capsule" buried at the celebration of the Bicentennial in 1976; the Barbie doll.
In the early 1950s, Handler saw that her young daughter, Barbara, and her girlfriends enjoyed playing with adult female dolls as much or more than with baby dolls. Handler sensed that it was just as important for girls to imagine what they themselves might grow up to become as it was for them to focus on what caring for children might be like.
Inspired by her daughter’s fascination with adult paper dolls, Ruth Handler suggested making a three-dimensional doll through which little girls could act out their dreams. In 1959, Mattel introduced the Barbie doll(named after the Handlers’ daughter), a pint-sized model of the " girl next door. " Soon enough Barbie sprouted a coterie of friends and family. Ken(named for the Handlers’ son), Barbie’s boyfriend, appeared in 1961.
Meanwhile, the longtime Southern California resident defied prevailing trends in the toy industry of the late 1950s when she proposed an alternative to the flat-chest baby dolls then marketed to girls. "I believed it was important to a little girl’s self-esteem, " Handler has said, "to play with a doll that has breasts. " Barbie, a teenage doll with a tiny waist, slender hips and impressive bust, became not only a best-selling toy with more than 1 billion sold in 150 countries, but a cultural icon analyzed by scholars, attacked by feminists and showcased in the Smithsonian Institution.
" My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be, " Handler wrote in her 1994 autobiography. "Barbie always represented the fact that a woman has choices. " Ruth Handler undeniably invented an American icon that functions as both a steady cynosure for girls’ dreams and an ever-changing reflection of American society.
By 1966, Handler was 50 and Mattel ruled the highly competitive toy world; It controlled 12% of the $2-billion toy market in the United States. By 1970, however, her world began to unravel. Handler was diagnosed with breast cancer and underwent a mastectomy. New corporate managers began to diversify Mattel away from toys, and their machinations ultimately resulted in the Handlers’ ouster from the company they had founded.
Although best known for her pivotal role as Barbie’s inventor, Handler devoted her later years to a second, trailblazing career; manufacturing and marketing artificial breasts for women who had undergone mastectomies.
Herself a breast cancer survivor, she personally sold and fitted the prosthesis and crisscrossed the country as a spokeswoman for early detection of the disease in the 1970s, when it was still a taboo subject. The Nearly Me prosthetic breast was made of liquid silicone enclosed in polyurethane and had a rigid foam backing. Her goal was to make an artificial breast so real that "a woman could wear a regular brassiere(=bra)and blouse, stick her chest out and be proud. " she said of the prosthetics business. " It sure rebuilt my self-esteem, and I think I rebuilt the self-esteem of others. " By 1980, sales of the Nearly Me artificial breast had surpassed $1 million. In 1991, Handler sold the company to a division of Kimberly-Clark. She died on April 27th, 2002. The family has asked that any memorial donations be made to the Stop Cancer Organization.
What is the main reason for Ruth Handler’s leaving the company?
选项
A、She was diagnosed with breast cancer.
B、She wanted to establish another company to sell prosthesis.
C、She was marginalized by her business partners for their diversion of the company.
D、She was determined to help the women having undergone mastectomies.
答案
C
解析
推理题。首先,通过略读全文可以排除[B]和[D],因为它们都是Handler夫妇离开之后所进行的活动,并无直接因果关系。其次,可以看出[A]是导致[B]、[D]活动的有力动机。另外,通过扫读定位于第六段最后一句“New corporate man—agers began to diversify Mattel away from toys,and their machinations ultimately resultedin the Handlers ouster from the company they had founded.”意思为:公司新任的经理们通过各样化经营使马特尔公司偏离了玩具制造业,并使用伎俩使汉德勒夫妇最终离开了他们一手创建的公司,可推断出答案为[C]。
转载请注明原文地址:https://kaotiyun.com/show/6JLK777K
0
专业英语四级
相关试题推荐
Whensomethinghappenstoshakeourculture—liketheterroristattacks—wepause,notmerelyfromfear.Adeeperself-examination
Alltheroomsonthesecondfloorhavenicely______carpets,whichareincludedinthepriceofthehouse.
Accordingtothenews,Japaneseteenagewomen______.
WriteonANSWERSHEETTWOanoteofabout50~60wordsbasedonthefollowingsituation:Youhavewonthisyear’sscholarship,
WriteonANSWERSHEETTWOanoteofabout50-60wordsbasedonthefollowingsituation:Malcolm’sson,Johnhasgraduatedfro
Thedeclineinmoralstandards—whichhaslongconcernedsocialanalysts—hasatlastcapturedtheattentionofaverageAmericans.
Peoplehavebeenpaintingpicturesforatleast30,000years.Theearliestpictureswerepaintedbypeoplewhohuntedanimals.T
Theyear1066hadaresoundingimpact/onthecourseofEnglishhistory./WilliamtheFirst,DukeofNormandy,/conqueredEngland
Knowingisdiscipline-specific;itdefinesallthosethingswecometolearnwhenwepursuethecraftofourparticulartraining
Formanypeopletoday,readingisnolongerrelaxatioaTo【C1】______theirworktheymustreadletters,reports,newspapers...In
随机试题
通过卵圆孔的结构,正确的是
患者,女,80岁。腰骶部下坠感1个月,咳嗽时阴道有宫颈及部分宫体脱出,可手动回纳。糖尿病病史7年,冠心病病史10年。该患者可选用的手术方式是
患者男性,46岁,久患阳痿,精神不振,夜寐不安,面色无华,舌苔薄腻,舌质淡,脉细弱。此证属阳痿何型
测绘项目中,作业组长负责组的全面工作,作业组一般不负责()。
某城市轻轨交通项目业主拟选择一家咨询机构为其处理项目设计、施工及施备、材料的招标事务。该轻轨交通项目技术复杂,并在轨道铺设、车体制造方面有特殊要求。发生了以下几项事件:1.M招标代理机构中标并接受业主委托,全权负责处理项目招标事务。在各施工合同标段招标时
有限责任公司:又称有限公司,指依照公司法的有关规定设立的,股东以其出资额为限对公司承担责任,公司以其全部资产对公司的债务承担责任的企业法人。其股东人数有最高人数的限制,不能公开募集股份,不能发行股票,而且股东转让有严格限制。下列单位哪一项不是有限责任公司?
下列对英国责任内阁首相表述正确的是()。
某公司人才很多,但未能充分发挥作用,公司效益不高,大家都不满意。董事会新派来一位经理,据说非常能干。新经理到任后,认真阅看员工业务档案,逐一与员工长谈,甚至不辞辛苦地走访员工家庭,走访客户。可是,日子一天天过去,新经理却未见作为。于是员工私下议论:“他哪里
A、 B、 C、 D、 D
彼は連日徹夜で練習し、本番に臨んだ。徹夜
最新回复
(
0
)