首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’ s one of London’ s parks full o
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’ s one of London’ s parks full o
admin
2020-12-14
22
问题
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’ s one of London’ s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivalling the Football Cup final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witness a globalization of our sporting culture.
That annual bicycle race, the Tourde France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and America and Irish riders.
The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teas. So it dose them literally a world of good to see this unofficial word championship become just that.
This is undoubtedly an economic based revolution we are witnessing here, one made possibly by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
The skilful way in which America football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major moneymaking events? The economics of the Supperbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the day, however, was the $100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
So it came as a
terrible shock
, but no change from being a game of two 45-minute halves, to one of four 25-minute quarters really as a surprise, to learn that some people are now suggesting that soccer. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them playing at a higher and higher level. A number of excellent athletes will be in great demand. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world!
Why do the people who really matter welcome the shift toward globalization?
选项
A、Because they want to maintain their reputation.
B、Because the shift can make them more famous.
C、Because the globalization is an inevitable trend.
D、Because the shift can bring abundant profit.
答案
D
解析
推断题。根据题干中的“the people who really matter welcome the shifttoward globalization”可定位至第三段,根据第三段第二句“Peugeot,Michelin and Panasonic are multi-national corporations that want worldwide returns for the millionsthey invest in teas.”可知,真正有影响力的人之所以赞成体育全球化是希望全球化给他们的投资带来巨大利益。D项符合。
转载请注明原文地址:https://kaotiyun.com/show/6MP7777K
0
大学英语六级
相关试题推荐
A、Becauseyoungpeoplecan’trememberthevillages.B、BecausethetwoWorldWarsdestroyedmanyvillages.C、Becausethereareno
A、ThosewhoarefromAmericaandEurope.B、Thosewhodefendtherighttosmoke.C、Thosewhorespectothers’feelings.D、Thosewh
A、Offerfreedesserts.B、Promotewithadvertising.C、Sellhigh-marginitems.D、Providenewmenus.D麦当劳为吸引各式各样的顾客,提供了许多价格不一的新菜单(a
A、How724peoplelivedforthepast75years.B、Whatkeepspeoplehappyandhealthyinlife.C、Themeaningofwealthandhardwo
A、It’seasytoprepare.B、It’stastyandhealthful.C、It’sexoticinappearance.D、It’ssafetoeat.B根据“据爱吃昆虫的人所说,昆虫不仅高蛋白低脂肪,而且
A、Becausewemightbeofferedadishofinsects.B、Becausenothingbutfreshlycookedinsectsareserved.C、Becausesomeyuppies
A、Notenoughmaintenance.B、Peopledidn’tcare.C、Alackofregulationsovervisitors.D、Badconstruction.C短文谈到,在林肯时期,白宫对外开放,各种
A、Weshouldbehardworking.B、Weareincontrolofourlife.C、Wehavegreatpotentialforeverything.D、Wecanaccomplishther
OfthemanyfactorsthatcontributetopoorperformanceonstandardizedtestsliketheSAT,nervesand【C1】______,surprisingly,
Drought,tsunami,violentcrime,financialmeltdown—theworldisfullofrisks.Thepoorareoftenmost【C1】______totheireffect
随机试题
A、清音B、过清音C、鼓音D、浊音E、实音大量胸腔积液时叩诊呈()
有关睑腺炎,错误的是
某青年男性,不慎摔倒,右髋部先着地,伤后感到右髋部疼痛,行走时加重,被人送到医院就诊,经过拍X线片怀疑骨折,下列处理正确的是
以下哪项不是过敏性皮炎的病因
A.全身性速发性超敏反应B.细胞毒性过敏C.免疫复合物性超敏反应D.迟发性超敏反应E.免疫缺陷病注射青霉素引起的过敏性休克
根据Ig轻链恒定区肽链抗原特异性的不同,可将Ig分为哪几型
某男,65岁。有"高血压"病史二十余年。近半月,常感左侧胸部闷痛,伴有心悸,形体肥胖,舌淡苔白腻,脉沉弦。临床诊断最可能是
A公司是一家国有控股公司,下辖有20多家子公司以及多个研究单位。2008年,该公司成功在上交所上市。A公司多年来一直致力于汽车领域发展,主要涉及家庭用小汽车,电动汽车,卡丁车,高尔夫车等,并且在此基础上又陆续开发了公共交通用车,地方上的很多XX专线都是由
()是为了抑制某些产品价格上涨而规定的这些产品的最高价格,其可能产生供不应求、配给制、黑市交易的结果。
资金成本是企业为筹集和使用资金而付出的代价。下列属于资金占用费的是()。
最新回复
(
0
)