首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
US White House spokesman Tony Snow once sent journalists digging for their dictionaries. He called recent criticism by the forme
US White House spokesman Tony Snow once sent journalists digging for their dictionaries. He called recent criticism by the forme
admin
2012-04-05
47
问题
US White House spokesman Tony Snow once sent journalists digging for their dictionaries. He called recent criticism by the former President Bill Clinton "chutzpah (无耻)". With just one sentence, Snow managed to make headlines, a joke and a defense of President George W. Bush. Interestingly, this is how battles are fought and won in US politics — with carefully-worded one-liners (一行字幕新闻) made for TV which often lack substance and clarity (清晰度).
"The amount of information that candidates attempt to communicate to people is actually getting smaller and smaller," said Mark Smith, a political science professor at Cedarville University. This has been accompanied by a changing media environment, Smith said. In 1968, the average TV or radio sound bite (a sound bite is a very brief broadcast statement, as by a politician during a news report) was 48 seconds, according to Smith. In 1996, the average sound bite had shrunk to 8 seconds. Thus, politicians wanting publicity try to make their public communication as quotable as possible.
Campaigning politicians also use 30-second TV ads and clever campaign slogans to boost their messages. Republican presidential candidate John McCain rides to campaign stops in a bus named the "Straight Talk Express". McCain hopes the name will convince voters he plans to tell people the truth — whether it’s in fashion or not. Democratic presidential candidate Hillary Clinton, on the other hand, has chosen the campaign slogan "Let the conversation begin". She hopes it will help her appear open-minded and friendly.
But one-liners, TV ads and campaign slogans all have a single key ingredient: something commonly called political "spin". Brooks Jackson, a former journalist and the current director of FactCheck.org, a website not supporting the ideas of any political party or group, calls "spin" just a polite word for "deceiving".
"I do believe that very often politicians believe their own spin," said Jackson.
"Strong partisans suffer from a universal human tendency: They ignore the evidence that would force them into the uncomfortable position of having to change their minds and admit that they were wrong."
The campaign slogan "Straight Talk Express" aims to______
选项
A、convince voters that the presidential candidate is honest
B、tell American people that McCain is in fashion
C、help McCain appear friendly and open-minded
D、promote the express buses by showing its convenience and speed
答案
A
解析
文章第三段第二提到,共和党总统候选人John McCain乘坐一辆名为“直言快车”的公交车去竞选站。第三句说明使用这个名字的目的:他希望这个名字能使选民相信,他会对人们讲实话,无论是不是时髦话。A)“使选民相信总统候选人是诚实的”正是对该目的的同义转述,故为答案。文中提到的in fashion指的是McCain说的话,而非McCain很时髦,故排除B)。第三段末句提到,民主党候选人Hillary Clinton希望她的标语(即Let the conversation begin)能帮助她appear open-minded and friendly,而题干中的“Straight Talk Express”是John Me Cain使用的标语,故排除C)。D)是针对a bus named the“Straight Talk Express”设的干扰项,故排除。
转载请注明原文地址:https://kaotiyun.com/show/6Uf7777K
0
大学英语四级
相关试题推荐
DuringMcDonald’searlyyearsFrenchfriesweremadefromscratcheveryday.RussetBurbankpotatoeswere【C1】______,cutintosh
DuringMcDonald’searlyyearsFrenchfriesweremadefromscratcheveryday.RussetBurbankpotatoeswere【C1】______,cutintosh
Thedeclineinmoralstandards--whichhaslongconcernedsocialanalysts--hasatlastcapturedtheattentionofaverageAmerican
Thedeclineinmoralstandards--whichhaslongconcernedsocialanalysts--hasatlastcapturedtheattentionofaverageAmerican
A、Thewomanthinksthateverythingwasallright.B、Thewomanblamesthemanforhisabsence.C、Thewomanthanksthemanforhis
Hungryprehistorichunters,notclimatechange,droveelephantstoextinctionduringthePleistoceneera(更新世),newresearchsugg
Hungryprehistorichunters,notclimatechange,droveelephantstoextinctionduringthePleistoceneera(更新世),newresearchsugg
A、Morepeoplehavingjobs.B、Fewerpeoplehavingjobs.C、Keepingthesamerepeatedly.D、Peopledon’tliketheirjobs.B文中第二句提及到
A、Wecanprotecttheforests.B、Wecancutdownonwaste.C、Wecansavemoney.D、Wecansavetheanimals.A该题答案出现在Byrecycling
A、Theybothlikecurry.B、Theylikedifferentfoods,butatthesamerestaurants.C、TheythinkthatThaicurriesarebetterthan
随机试题
完全抗原必须具备的两种基本特性是
患者,女,23岁。上前牙2年前不慎折断,未及时处理,现上唇肿胀,检查发现11牙冠冠折3/4,叩痛(﹢﹢﹢),根管口暴露,探诊(﹣),牙体变色,前庭沟变浅,并有波动。为缓解疼痛、消除急性炎症,对该病例应及时进行的应急处理不包括
患者小便点滴而下,小腹胀满疼痛,舌质紫暗,脉细涩。治法是()
人民法院收到起诉状,无论是否符合立案条件,确定是否立案的时间是()。
深圳济学公司财务人员对账时,发现单位在会计处理中的部分账务处理如下:(1)向生化公司购材料,用银行存款预付价款40000元,编制的会计分录为:借:应付账款40000贷:银行存款40000(2
存款人更改名称,但不改变开户银行及账号的,存款人应于5日内( )开户银行进行变更。
某企业假报出口,骗取国家出口退税1万元,被税务机关处以20000元的罚款,并且依法查封了该企业的一批产品,下列说法错误的是( )。
()是企业中最基本的协作关系和协作形式。
下面表单及控件常用事件中,与鼠标操作有关的是()。
EndYourBackPainLikeanexpensivebuttemperamentalsportscar,thehumanspinisbeautifullydesignedandmaddeninglyu
最新回复
(
0
)