首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
US White House spokesman Tony Snow once sent journalists digging for their dictionaries. He called recent criticism by the forme
US White House spokesman Tony Snow once sent journalists digging for their dictionaries. He called recent criticism by the forme
admin
2012-04-05
42
问题
US White House spokesman Tony Snow once sent journalists digging for their dictionaries. He called recent criticism by the former President Bill Clinton "chutzpah (无耻)". With just one sentence, Snow managed to make headlines, a joke and a defense of President George W. Bush. Interestingly, this is how battles are fought and won in US politics — with carefully-worded one-liners (一行字幕新闻) made for TV which often lack substance and clarity (清晰度).
"The amount of information that candidates attempt to communicate to people is actually getting smaller and smaller," said Mark Smith, a political science professor at Cedarville University. This has been accompanied by a changing media environment, Smith said. In 1968, the average TV or radio sound bite (a sound bite is a very brief broadcast statement, as by a politician during a news report) was 48 seconds, according to Smith. In 1996, the average sound bite had shrunk to 8 seconds. Thus, politicians wanting publicity try to make their public communication as quotable as possible.
Campaigning politicians also use 30-second TV ads and clever campaign slogans to boost their messages. Republican presidential candidate John McCain rides to campaign stops in a bus named the "Straight Talk Express". McCain hopes the name will convince voters he plans to tell people the truth — whether it’s in fashion or not. Democratic presidential candidate Hillary Clinton, on the other hand, has chosen the campaign slogan "Let the conversation begin". She hopes it will help her appear open-minded and friendly.
But one-liners, TV ads and campaign slogans all have a single key ingredient: something commonly called political "spin". Brooks Jackson, a former journalist and the current director of FactCheck.org, a website not supporting the ideas of any political party or group, calls "spin" just a polite word for "deceiving".
"I do believe that very often politicians believe their own spin," said Jackson.
"Strong partisans suffer from a universal human tendency: They ignore the evidence that would force them into the uncomfortable position of having to change their minds and admit that they were wrong."
The campaign slogan "Straight Talk Express" aims to______
选项
A、convince voters that the presidential candidate is honest
B、tell American people that McCain is in fashion
C、help McCain appear friendly and open-minded
D、promote the express buses by showing its convenience and speed
答案
A
解析
文章第三段第二提到,共和党总统候选人John McCain乘坐一辆名为“直言快车”的公交车去竞选站。第三句说明使用这个名字的目的:他希望这个名字能使选民相信,他会对人们讲实话,无论是不是时髦话。A)“使选民相信总统候选人是诚实的”正是对该目的的同义转述,故为答案。文中提到的in fashion指的是McCain说的话,而非McCain很时髦,故排除B)。第三段末句提到,民主党候选人Hillary Clinton希望她的标语(即Let the conversation begin)能帮助她appear open-minded and friendly,而题干中的“Straight Talk Express”是John Me Cain使用的标语,故排除C)。D)是针对a bus named the“Straight Talk Express”设的干扰项,故排除。
转载请注明原文地址:https://kaotiyun.com/show/6Uf7777K
0
大学英语四级
相关试题推荐
Inrecentyearn,Israeliconsumershavegrownmoredemandingasthey’vebecomewealthierandmoreworldly-wise.Foreigntraveli
Inrecentyearn,Israeliconsumershavegrownmoredemandingasthey’vebecomewealthierandmoreworldly-wise.Foreigntraveli
Inrecentyearn,Israeliconsumershavegrownmoredemandingasthey’vebecomewealthierandmoreworldly-wise.Foreigntraveli
DuringMcDonald’searlyyearsFrenchfriesweremadefromscratcheveryday.RussetBurbankpotatoeswere【C1】______,cutintosh
Forthispart,youareallowed30minutestowriteacompositiononthetopicWhatMusicDoCollegeStudentsLike.Youshouldwr
Thedeclineinmoralstandards--whichhaslongconcernedsocialanalysts--hasatlastcapturedtheattentionofaverageAmerican
Thereaxe【B1】______researchmethodsyoucanuseto【B2】______information.Asaresearcher,youcanchoosethemethodormethods
StandardEnglishisthevarietyofEnglishwhichisusuallyusedinprintandwhichisnormallytaughtinschoolsandtonon-nat
StandardEnglishisthevarietyofEnglishwhichisusuallyusedinprintandwhichisnormallytaughtinschoolsandtonon-nat
A、Earlierthismonth.B、Octoberof2003.C、Lastyear.D、Earlierthisyear.A细节题。浏览选项可知,本题考的是时间,听录音时对此要特别用心,并且在选项旁做好相应的标记。文中关键句子
随机试题
下列各项中,哪项因素与有机磷中毒有关
国内贸易通常采用的交货价不包括()。
题31-34:某抗震设防烈度为8度的多层砌体结构住宅,底层某道承重横墙的尺寸和构造柱设置如图1-11所示。墙体采用MUl0级烧结多孔砖、M10级混合砂浆砌筑。构造柱截面尺寸240mm×240mm。采c25混凝土,纵向钢筋为HRB335级414,箍筋
基金相关当事人不包括()。
黄河公司因技术改造需要,2019年拟引进一套生产线,有关资料如下:(1)该套生产线总投资520万元,建设期1年,2019年年初投入100万元,2019年年末投入420万元。2019年年末新生产线投入使用,该套生产线采用年限平均法计提折旧,预计使用年限为5
税务机关在调查税收违法案件时,经()批准,可以查询案件涉嫌人员的储蓄存款。
下列选项中,可以联合行文的有()。
攻击者使用无效的IP地址,利用TCP连接的三次握手过程,使得受害主机处于开放会话的请求之中,直至连接超时。在此期间,受害主机将会连续接受这种会话请求,最终因耗尽资源而停止响应。这种攻击被称为()。
日本に来て初めての春、面白かったのは花見という習慣です。もちろん私の国でも、花を見て、皆で楽しみますが、日本のように桜という特別な花のための特別な習慣はありません。でも、一番驚いたのは特別な習慣があることではなくて、三月の終わりごろから、四月の初
Acommonassumptionabouttheprivatesectorofeducationisthatitcatersonlytotheelite.【C1】______,recentresearchpoints
最新回复
(
0
)