首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Radio’s got a problem. Although some 200 million people tune in each week to hear their favorite overcaffeinated DJ or catch tho
Radio’s got a problem. Although some 200 million people tune in each week to hear their favorite overcaffeinated DJ or catch tho
admin
2017-03-15
53
问题
Radio’s got a problem. Although some 200 million people tune in each week to hear their favorite overcaffeinated DJ or catch those crucial rush-hour traffic updates, it’s getting tougher to hold listeners’ attention. Facing flat revenues and competition ranging from iPods to music phones, the 87-year-old industry is scrambling to reinvent itself. But not even satellite radio or the new HD format addresses this analog medium’s fundamental flaw: it doesn’t give people any say in which songs they hear. If you don’t like a track or a DJ, your only option is to turn the dial—or turn it off.
That could change if the pioneers behind personalized radio continue to win over music lovers who are burned out on regular radio but can’t be bothered to constantly refresh their iPods with 99¢ iTunes. On websites such as Last.fm, Pandora.com and the new Slacker.com personalized radio lets you train it to understand your tastes. You can, of course, just listen to the music passively as it plays on your computer. But it’s even better when you make it your own, by marking each song as a favorite, skipping past it or banishing it from the station’s playlist altogether. And despite growing concern about how proposed new royalty fees for Internet radio stations could hamper the industry’s growth, on May 23 Sprint became the first wireless carrier to offer personalized radio on its phones.
Each customizable radio service has its own way of assessing what you like. Pandora refers to its database of more than 600,000 major-label songs—all of which have been categorized by musical attributes such as voice, tonality and chromatic harmony—then serves up similar-sounding tracks. That can get a little monotonous, so Slacker, which launched in March, uses professional DJs to dream up constantly changing playlists that give you more variety while still adhering to your basic tastes. If you ask for Gwen Stefani, for example, you’ll also get the Cars, Talking Heads and Bjork in addition to more obvious matches such as Blondie and Madonna. And Last.fm, which is based in London, taps into the collective wisdom of its 20 million users worldwide. For example, if you like Beyonce, and other Last.fm members who like Beyonce also listen to Mary J. Blige, then the service will put Mary on your playlist as well.
Personalized radio isn’t just a quirky idea for tech geeks to fawn over and venture capitalists to gamble their millions on. Although its revenues are minuscule compared with the $21 billion of the terrestrial-radio industry, more than 4 million people in the US visit Pandora and Last.fm each month, according to comScore Media Metrix. That makes them the fifth and sixth most popular Web radio stations in the country. "It’s the ideal middle ground between having an intact experience and being in control of what you receive," says Last.fm co-founder Martin Stiksel.
Making personalized radio portable could be the key to its long-term success. "The biggest problem with Internet radio is that it’s stuck on the PC," says Slacker CEO Dennis Mudd. "What you really want is this device you can play in your living room, in your car or in the desert walking around." In addition to Sprint’s move to put Pandora on phones, SanDisk recently demonstrated a prototype portable player that could run Pandora, and Slacker plans to sell a $150 iPod-like player this summer that can get wireless music downloads from its website.
Unlike iTunes, music from Slacker is free. "Most people don’t want to pay for radio," says Mudd, who hopes to bring in revenue through audio advertising spots. That model is showing some promise. The overall Internet-radio market brought in more than $400 million in ad revenue last year, according to JPMorgan Chase. About half of that came from online ads on websites owned by conventional radio broadcasters like CBS Radio and Clear Channel. "Internet radio, when you tie it in with our business model, I think it works," says Clear Channel CEO Mark Mays, who is beefing up his stations’ Web presence with online videos and promotions.
Even old-school DJs see the appeal of personalized radio. Elvis Duran, who hosts a popular morning show on New York City’s Z100, says he could imagine a future in which listeners wake up to some comedy and conversation from the show followed by three songs tailored to their tastes. But he doesn’t expect live DJs to become obsolete: "When people wake up in the morning, it’s good to hear some people who are talking about interesting topics and who let you know, hey, the world’s still spinning and I can go out there." Good idea. No wonder Apple never built a radio tuner in the iPod: it’s scared of the competition.
We can conclude from the passage that______.
选项
A、personalized radios have made great benefits until now
B、companies like Sprint, Slacker, and Pandora are teaming up to make personalized radio wireless and portable
C、iTune will cut its price to catch up with others
D、the author suggests that old style DJs will ultimately disappear
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/6VSO777K
本试题收录于:
NAETI高级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI高级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Marthahadmadeuphermindtobuyherfavoritefurniture,disregardhowmuchmoneyshewouldpay.
Yourpersonalinformationiseverywhere—processedandmanipulated,storedandsold.Butfewpeoplereallyknowwhatisgoingon
In1984,PresidentRonaldReaganproposedthattheUnitedStatesconstructalaunchlaboratoryforaneweraofspaceexploratio
Theeraofdividedgovernmentbegins,inauspiciously.Willthepresidentbeabletoseethewoodforthesubpoenas?Isuspectth
ThefirmsareChristian-ownedandclaimthelawabridgestheirreligiousfreedom.
今天来这里开会,我的心情十分沉重。印度洋大地震及其引发的海啸,在短短几小时内就夺去了十几万人的宝贵生命,造成了巨大的损失。这不仅是有关国家的灾难,也是全人类的灾难。这场灾难牵动着每一个中国人的心。我愿借此机会,代表中国政府和13亿中国人民向遭受灾难的国家和
TheNavyAdmiralWilliamFallonsaidtheUSmiscalculatedthewarandthattimeisrunningoutinfrontofthecommittee.
Whichcountryexertsmosteffortsineducationalreform?
A、Someonefromthehousingofficewillfixthetoilet.B、Peterwillphonethehousingofficeforyou.C、Youcanfixthetoileti
随机试题
可加速血红素合成的物质包括
患者男,30岁,右眼视力下降,伴眼痛、眼红、流泪1周,否认外伤史,体检发现前房积脓,瞳孔后粘连,眼底检查困难。患者经过两天治疗,症状明显改善,视力从0.1提高到0.4,眼底大体可见,未发现明显玻璃体或视网膜的严重病理改变,前房积脓基本消失。但炎症仍然有
给予地高辛每日维持量治疗,地高辛的半衰期为
儿童充血性心力衰竭的最常见病因是
如果工程或任何区段未能通过重新试验时,工程师有权( )。
甲公司为上市公司,于20×7年1月1日销售给乙公司产品一批,价款为2000万元,增值税税率为17%。双方约定3个月付款。乙公司因财务困难无法按期支付。至20×7年12月31日,甲公司仍未收到款项,甲公司未对该应收账款计提坏账准备。20×7年12月31日,
Gradually,withoutseeingitclearlyforquiteawhile,IcametorealizethatsomethingisverywrongwiththewayAmericanwom
在韦氏成人智力测验中,有些分测验是以反应速度和正确性作为评分依据的,有些分测验则主要以反应的正确性作为评分依据,属于后者的分测验有()。
有以下程序:#include<stdio.h>main(){intx=1,y=2,z=3;if(x>y)if(y<z)printf("%d",++z);
TheancientGreeksdevelopedbasicmemorysystemscalledMnemonics.Thename【B1】______theirGoddessofMemory,Mnemosene.Inthe
最新回复
(
0
)