首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It’s a parlor game in publishing circles to speculate how long it will take before e-books constitute a majority of the industry
It’s a parlor game in publishing circles to speculate how long it will take before e-books constitute a majority of the industry
admin
2014-09-30
37
问题
It’s a parlor game in publishing circles to speculate how long it will take before e-books constitute a majority of the industry’s sales in the US. But no one doubts that that is where the market is headed. Last week, the Association of American Publishers announced that in January, for the first time, monthly e-book sales had overtaken hard covers. Paperbacks remain in the lead, for now.
E-books are by far the fastest-growing segment of the otherwise sluggish(反应迟缓的), recession-plagued publishing business. In 2010 e-book sales jumped 164% , to $441 million. "The acceleration has been quick and dramatic, and in some ways the uptake may get faster if physical outlets for books, like Borders stores, disappear faster than expected," says Michael Cader, founder and editor of trade e-newsletter Publishers Lunch.
After Borders, the second largest bookstore chain in the country, declared bankruptcy last month, the question arose as to whether the popularity of e-books had caused its demise. While industry experts say it was only part of the reason for the Ann Arbor, Mich. -based chain’s collapse, its poor showing in the e-book arena certainly accelerated the former retailing powerhouse’s fall. In contrast, rival Barnes&Noble sells its own popular e-reader, the Nook, and has long maintained B&N. com, which features a vibrant store that has seen its e-book sales take off. Still, both chains are light-years behind Amazon, creator of the Kindle, by far the best-selling e-reader in the market.
Despite the growing popularity of e-books, they pose a challenge for publishers. The industry still makes over 90% of its revenue from print. That means major publishers like Random House have had to maintain their print business while at the same time growing their digital side. " The trick is not that the digital isn’t profitable," says Cader. "Digital at its current level makes few or none of the costs of running a print business go away. " That means big warehouses, broad sales forces and extensive systems. The hope, of course, is that in time, digital will be cheaper to produce, but currently, publishers face a big expense in converting to digital. What’s more, publishing has always been based on economies of scale, and with a reduction of the number of paper books, printing is becoming more expensive.
So are print books going to disappear? That’s not in the cards—at least not yet, say experts. "Formats to which lots of people are attached often take a longer time to go away," says Cader. He compares publishing to the music business, in which CD sales have dropped significantly but not ended. And books were around a long time before CDs. Also, certain genres aren’t practical as e-books. "It doesn’t make sense yet for digital cookbooks, travel books, information books and textbooks," says McQuivey.
From the first paragraph, we know that there’s a consensus on______.
选项
A、where the future book market will be headed
B、whether e-books and paperbacks can coexist
C、when e-books will dominate the publishing industry
D、how publishers can perform well in the e-book arena
答案
A
解析
细节辨认题。由定位段前两句可知,猜测多久之后电子书能占据美国出版业销售的主导地位是出版界的一个猜谜游戏。但是没有人怀疑那是市场的未来走向。由此可知,人们已经达成的共识是A)“未来图书市场的走向”,故答案为A)。B)“电子书能否与平装书共存”,虽然本段对电子书和平装书的销售情况有所提及,但是并没有提及两者能否共存,故排除;C)“电子书何时能主导出版业”,原文明确指出这种猜测是一个游戏,言外之意是很难猜测,更不用说达成共识,故排除;D)“出版商怎样能在电子书的竞争市场上表现出色”,本段未涉及,因此排除。
转载请注明原文地址:https://kaotiyun.com/show/6Xm7777K
0
大学英语六级
相关试题推荐
Signs:theMostUsefulThingWePayNoAttentionto[A]Signage—thekindweseeoncitystreets,inairports,onhighways,inho
A、Disinterested.B、Confused.C、Indifferent.D、Enthusiastic.B当谈到localcustoms时,男士说他有时候会感到很困惑。B符合题意。
Takingacoffeebreakatworkmayactuallyhinderemployees’abilitytodotheirjobsandundermineteamworkinsteadofboosting
A、Whenthey’reunabletocontroltheperson’sbehavior.B、Whenthecausesofthebehaviorareobvious.C、Whentheconsequenceso
Forebookdevotees,readingisawholenewexperienceDavidJ.Loehr,aplaywrightwholivesinsouthernIndiana,wastaking
A、Whatyou’resaying.B、Whatyou’rethinking.C、Yourbodylanguage.D、Yourphysicalappearance.C对话开始女士说人们80%的交流是通过肢体语言进行的,男士举例
InordertohosttheOlympicGames,acitymustfileaproposaltotheInternationalOlympicCommittee.Afterallproposalshave
A、Tokeepwarminfluseason.B、Tobeawayfromtheinfected.C、Togetanannualfluvaccine.D、Todoexerciseeveryday.B文中提到
Eversincehumansbeganusingtheirmindstomastertheirenvironment,the【B1】_____anduseofanexcellentmemoryhasbeen【B2】__
JustlikeChinese,Westernersgivegiftsonmanyoccasions,suchas,onbirthdaysoffamilymembers,atweddings,atChristmasa
随机试题
消防水泵一般多为离心泵,采用()吸水方式。
阅读沈从文《箱子岩》中的一段文字,然后回答以下小题。那一天正是五月十五,河中人过大端阳节。箱子岩洞窟中最美丽的三只龙船,早被乡下人拖出浮在水面上。船只狭而长,船舷描绘有朱红线条,全船坐满了青年桨手,头腰各缠红布。鼓声起处,船便如一支没羽箭,在平静
属于主诉的是属于现病史的是
肺结核合并肺外结核治疗的疗程至少需
下列各选项中,关于留置权的说法错误的是()。
下列石油化工专用设备中,属于分离设备的有()。
下列费用应计入与项目建设有关的专项评价费的有()。
会计学专业包括()。
XYZ会计师事务所承接了乙上市公司2011年度的财务报表审计业务,派出了A注册会计师进入乙股份有限公司进行审计,A注册会计师按资产总额5000万元的2‰计算了资产负债表的重要性水平,按净利润600万元的2%计算了利润表的重要性水平,则其最终应取(
关于西部大开发中引进高管人才问题,你作为组织部的一名成员怎么去负责实施这件事?
最新回复
(
0
)