2. 外语
  3. Innovation can come from without as well as within. Apple is widely assumed to be an innovator, locking its engineers away to co

Innovation can come from without as well as within. Apple is widely assumed to be an innovator, locking its engineers away to co

admin2011-01-10  71
问题     Innovation can come from without as well as within. Apple is widely assumed to be an innovator, locking its engineers away to cook up new ideas and basing products on their moments of inspiration. In fact, its real skill lies in stitching together its own ideas with technologies from outside and then wrapping the results in elegant software and stylish design. Apple is, in short, an orchestrator and integrator of technologies, unafraid to bring in ideas from outside but always adding its own twists.
   This approach, known as "network innovation", is not limited to electronics. It has also been embraced by companies such as Procter ＆ Gamble, BT and several drugs giants, all of which have realized the power of admitting that not all good ideas start at home. Making network innovation work involves cultivating contacts with start-ups and academic researchers, constantly scouting for new ideas and ensuring that engineers do not fall prey to "not invented here" syndrome, which always values in-house ideas over those from outside.
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答案 创新可以来自公司内部，也可以借鉴别人。苹果公司以善于创新闻名，于是很多人就以为苹果公司的工程师们都在闭门造车，靠着从天而降的奇思妙想设计新的产品。但事实上，苹果真正的本领在于把自己的奇思妙想和别人的技术合为一体，然后再把成果用精致的软件和时髦的设计包装起来。简而言之，苹果就像是组合各种乐器的管弦乐作曲家那样，将新技术重新组合，它从不畏惧借助外界的新鲜创意，但也总会加入自己的点金妙方。 这种方式叫“网状创新”，并不局限于电子制造领域，也深受宝洁、英国电信和一些药业巨头的青睐，他们已经意识到好创意未必都要来自公司内部。要让网状创新发挥作用，就要与新兴的公司和研究人员保持密切的联系，积极搜寻新的创意，而且要确保工程师们不会受困于“此为舶来、不宜采用”的想法，持这种想法的人总是认为公司内部的创新要比从外界拿来的要高明。
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