首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about a talk on Customer Relationship Marketing. Are sentences 16-22 ’ Right’ or ’Wrong’? If there is no
Read the article below about a talk on Customer Relationship Marketing. Are sentences 16-22 ’ Right’ or ’Wrong’? If there is no
admin
2013-11-18
52
问题
Read the article below about a talk on Customer Relationship Marketing.
Are sentences 16-22 ’ Right’ or ’Wrong’? If there is not enough information to answer ’ Right’ or ’Wrong’ , choose ’ Doesn’t say’.
For each sentence(16-22), mark one letter(A, B or C)on your Answer Sheet.
With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing consultancy, Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industry’s recent annual conference, he focused his talk on Customer Relationship Marketing(CRM).
According to Swan, existing customers are between three and eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someone’s jeans, next time you can offer them a pair that fit exactly; note which hotel guests ask for ice in their drinks and produce it next time they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made.
Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any weak areas in the system and asking customers for their after sales opinions and suggestions. "But" he wants, "approach CRM with care. If you can’t measure customer response, then it’s better to keep to more traditional marketing methods. "
Swan believes the CRM approach is best suited to service industries.
选项
A、Right
B、Wrong
C、Doesn’t say
答案
C
解析
文中没有提及。
转载请注明原文地址:https://kaotiyun.com/show/6pbO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
Readthisreferenceaboutanemployee.Choosethebestwordtofillineachgap.Foreachquestion(21—35)writeoneletter(A,
Readthearticleaboutthecashbasicofaccounting.Choosethebestwordtofilleachgap,fromA,B,CorD.Foreachquestion
Readthearticleaboutthecashbasicofaccounting.Choosethebestwordtofilleachgap,fromA,B,CorD.Foreachquestion
•Readthearticlebelowaboutfleamarketandthequestionsontheoppositepage.•Foreachquestion13--18,markoneletter(
—Readthearticleontheoppositepageaboutidentifyingthetrainingneedsofstaff.—Inmostofthelines34-45thereiso
—Readthearticleontheoppositepageaboutidentifyingthetrainingneedsofstaff.—Inmostofthelines34-45thereiso
Readthetextbelowaboutreducingbusinessrisksandanswerquestions13—18onthefollowingpage.Foreachquestion13—18,mar
Whichproductshavesoldbest?Whichcarparkwillcloseduringrepairwork?
ENOUGHELECTRICITY
A、NetIncome-beforeTaxin1999wassmallerthanin1998B、TotalOperatingIncomein1998wasnotasmuchasNetIncome--before
随机试题
下列数据结构中,能够按照“先进后出”原则存取数据的是()。
驾驶机动车在冰雪路面上紧急制动时,容易产生侧滑。
肠道热结,腑气不通的热型是()
善治脾虚泄泻的药物是( )。善治气虚心动悸的药物是( )。
清气与水谷之气的结合,称为
含生物碱的药材是
凭证类型可以在凭证录入完成后进行修改。()
人力资源信息系统不包括哪个基本职能()。
如果要对多张幻灯片同时进行复制或删除,在()下最方便操作。
【S1】【S4】
最新回复
(
0
)