首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B
admin
2018-06-27
60
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/6zH7777K
0
大学英语六级
相关试题推荐
A、Therearemoremalegeniusesthanfemalegeniuses.B、Peoplewithbetternutritionaremuchmoreintelligent.C、Femaleshavewe
A、Heisunabletopreventstudentsfromfighting.B、Heispopularforhisdevotiontoteaching.C、Hislecturesarehardtounder
A、Thesubjects’lifestoriesareincluded.B、Itissofarthelongeststudyofadultlife.C、Thousandsofpagesofinformationi
A、Parents.B、Children.C、Payscales.D、Managementsystems.C本题问的是选项中哪项是年轻女性事业发展的障碍。文中提到,在被问及职业发展的障碍时,12%的人认为是婚姻,19%的人认为是生育政策,30%
A、Deepconversations.B、Bestfriendship.C、Closerelationship.D、Carefulthoughts.A讲座中提到,微博标签或者病毒视频并不是真正的交流方式,只有当我们不被虚拟世界填满的时候,
A、Childrenwillnotdrinkmilkanymore.B、Parentslovedrinkingmilkverymuch.C、Thepriceofchocolatewilljumpsoon.D、Chil
Waterscootersarewatervehiclesthatlookverymuchlikemotorcycles.Nowadaysspeedycolorfulwaterscootersare【B1】______pop
Inmanystressfulsituationsthebody’sresponsescanimproveourperformance.Webecomemore【B1】______,morealert,betterabl
TheValueofWritingWell[A]It’sthattimeofyearagain.No,not"theholidayseason".Imean,itisholidaytime,butfor
WhyWeNeedGoodTeachers[A]TherelativedeclineofAmericaneducationattheelementary-andhigh-schoollevelshaslongbeen
随机试题
()是表示线性数据结构的。
接诊患者时,医生首先最应注意的是
患者,男,60岁。半个月前,因食生冷瓜果后出现呃逆。现病人呃声低长无力,气怯声低,泛吐清水,脘腹不适,喜温喜按,手足不温,便溏,舌淡苔白,脉细弱。若兼嗳腐吞酸,腹胀,苔腻。宜加
温燥伤肺,气阴两伤证,治宜选用:
霍纳综合征
()可以反映质量活动的实施、验证、审核等签署意见。
公安机关要调整各种社会关系,其中最基本的关系是公安机关与()的关系。
下列关于文学常识的说法中,正确的是()。
简述物价一现金流动机制发挥作用的前提条件。
ByteArrayInputStream以【】作为输入流。
最新回复
(
0
)