In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

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问题 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
A: What is important when...?
    Deciding the office location for a company
    Available budget
    Convenience
B: What is important when...?
    Evaluating staff performance
    Working ability
    Attitude towards work
C: What is important when...?
    Aiming to entertain foreign clients
    Types of activities
    Knowledge of foreign clients’ country and culture

选项

答案If you choose topic A: What is important when deciding the office location for a company? When deciding the office location for a company, we have to take a lot of things into consideration. First of all, the most important one is our available budget, because it is not wise to spend beyond the budget. Another important factor to consider would be the convenience for staff, because the staff play a vital role in the expansion and long-term success of the business. If they are unable to reach work on time, this could affect their performance. In addition, if we can choose location with other offices in the surrounding area, which will give us a chance to communicate easily with other associates to improve business relationships. It will enable us to get updates on recent developments and changes in the market. In essence, choosing the right office space is very important in expanding our business for success in the long term. If you choose topic B: What is important when evaluating staff performance? Staff performance evaluation is to evaluate and survey the staff’s work in the office on the behaviour and the achievement through systematic methods and principles. Performance evaluation is a management communication activity between managers and employees. When evaluating staff performance, enterprises should mainly focus their attention on the following four aspects: working ability, working attitude, contribution to the company and team spirit. The staff’s professional abilities should be evaluated first, which somehow reflect staff’s educational and work experience. A staff with good caliber will upgrade the enterprise image. However, working ability alone cannot evaluate staff performance accurately. Working attitude is another important factor in determining staff’s performance. A positive attitude will greatly improve working efficiency and make the most outputs. Meanwhile, a good working attitude will create a favourable work environment and set samples for other staff. Furthermore, staff’s performance should also be measured by their contribution to the enterprises. The enterprises can develop a system to quantify the staff work performance, and staff should be rewarded in proportion to their contribution. In addition, enterprises should put an emphasis on the team spirit of the staff. Some staff have good working abilities, but lack communicative skills, which produces an unfavourable influence on their work. The enterprise can organise some outdoor activities regularly to offer those employees the opportunity to build team work experiences and foster their team spirit. If you choose topic C: What is important when aiming to entertain foreign clients? When aiming to entertain foreign clients, there are several things to be considered. First of all, the types of activities should be well planned. Entertaining clients is done by way of a series of activities. Such as a sightseeing tour, a football match, a fashion show or an orchestra performance. When you are entertaining foreign clients, you should have a knowledge about your clients’ country and culture. Only by doing this can you work out a customised plan to entertain them. The activities that you choose will constitute a part of the first impression that you will give to your clients. So you should be careful when choosing the type of activities. You need to consider the clients’ age, educational and cultural backgrounds and do some research about your clients’ characters and hobbies. If you fulfill the clients’ expectation, your efforts will put a lot of weight on your credibility. The cost of entertainment is not always the essential thing, depending on the characteristics of the transaction or the size of the deal. If the company is expecting to make big profits out of a specific client, it should at least put in proportional investment to entertain its clients. The ideal plan would be spending as little money as possible to get the deal done. But you must not offend your clients. You should make them feel being welcomed.

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