首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Read the article below about selecting brand names. • In most of the lines 41-52 there is one extra word. It is either grammat
• Read the article below about selecting brand names. • In most of the lines 41-52 there is one extra word. It is either grammat
admin
2010-01-28
44
问题
• Read the article below about selecting brand names.
• In most of the lines 41-52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
• If a line is correct, write CORRECT on your Answer Sheet.
• If there is an extra word in the line, write the extra word in CAPITAL LETTTERS on your Answer Sheet.
Selecting Brand Names
A strong brand name will aid marketing objectives by helping create and support the brand image. There are several considerations in the brand name selection.
CORRECT First of all, the name should differentiate the product from the competition.
AS In some product categories, there is a limit as to how different brand images
41 can be. In fragrances there has traditionally been one less basic image--
42 romance. There is great similarity to among brand names--Caleche,
43 Cacharel, Chantilly. Consider more distinctive names such as Obsession,
44 Charlie, Passion, Safari. In either direction, creation with and support of the
45 brand image--abstract promise from rather than actual benefit--are the
46 dominant factors in name selection. Secondly, the name should describe of
47 the product, if possible. Brand names such as Post-it, Pudding Pops, and
48 Eraser Mate are very descriptive upon. They communicate to consumers
49 exactly what to expect. Furthermore on, the name should be compatible
50 with the product. The product should be compatible with the brand name. In
51 other few words, do not name a sleeping tablet "Awake". Finally, the name
52 should be memorable and easy to pronounce forth. One-word, one-syllable brand names are often considered ideal--Fab, Tide, Dash, Bold, Surf, Coke, Tab.
选项
答案
WITH
解析
转载请注明原文地址:https://kaotiyun.com/show/70Kd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Howlongdoestheprocessofinternationalshippingdocumentstake?
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.YouhavetochooseoneofthetopicsfrOmtheth
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Askingquestions询问
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
随机试题
不可复性关节盘前移位的症状类似翼外肌痉挛,二者的不同点是
每当文明发展到了相当的程度,人便可以看到他自己的错误和他的同人的错误,于是便出现了_______。每当人的智力能够察觉统治人们的愚行,政客们的伪善面孔与_______,以及人类的弱点与缺失,徒劳无益的努力与矫揉造作的情态,我们自己的梦想与现实之脱节,幽默便
(2006)图示结构,2点处的弯矩(kN·m)为下列何值?
防火间距是指建筑物着火后,火灾不会蔓延到相邻建筑物的空间间隔,它是针对相邻建筑物间设置的。防火间距主要是根据当前(),结合火灾实例和消防灭火的实际经验确定的。
考虑正常经营活动的现金流量是否能够及时而且足额偿还贷款是针对()所采取的做法。
处理劳动争议的正确程序是()。(2006年11月二级真题)
当前,我国科技事业实现了历史性、整体性、格局性重大变化,重大创新成果竞相涌现,一些前沿方向开始进入并行、领跑阶段。但也应看到,我国科技领域仍然存在一些亟待解决的问题,关键核心技术受制于人的局面没有得到根本性改变。现在,我们迎来了世界新一轮科技革命和产业变革
Whatisthespeaker?
Thebusinessofadvertisingistoinventmethodsofaddressingmassiveaudiencesinalanguagedesignedtobeeasilyaccessible
A—officepinB—officeclockC—penholderD—notepaperE—globeF—staplerG—memoholderH—paperfastenerI—tapedispenserJ—letter
最新回复
(
0
)