首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Read the article below about selecting brand names. • In most of the lines 41-52 there is one extra word. It is either grammat
• Read the article below about selecting brand names. • In most of the lines 41-52 there is one extra word. It is either grammat
admin
2010-01-28
54
问题
• Read the article below about selecting brand names.
• In most of the lines 41-52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
• If a line is correct, write CORRECT on your Answer Sheet.
• If there is an extra word in the line, write the extra word in CAPITAL LETTTERS on your Answer Sheet.
Selecting Brand Names
A strong brand name will aid marketing objectives by helping create and support the brand image. There are several considerations in the brand name selection.
CORRECT First of all, the name should differentiate the product from the competition.
AS In some product categories, there is a limit as to how different brand images
41 can be. In fragrances there has traditionally been one less basic image--
42 romance. There is great similarity to among brand names--Caleche,
43 Cacharel, Chantilly. Consider more distinctive names such as Obsession,
44 Charlie, Passion, Safari. In either direction, creation with and support of the
45 brand image--abstract promise from rather than actual benefit--are the
46 dominant factors in name selection. Secondly, the name should describe of
47 the product, if possible. Brand names such as Post-it, Pudding Pops, and
48 Eraser Mate are very descriptive upon. They communicate to consumers
49 exactly what to expect. Furthermore on, the name should be compatible
50 with the product. The product should be compatible with the brand name. In
51 other few words, do not name a sleeping tablet "Awake". Finally, the name
52 should be memorable and easy to pronounce forth. One-word, one-syllable brand names are often considered ideal--Fab, Tide, Dash, Bold, Surf, Coke, Tab.
选项
答案
WITH
解析
转载请注明原文地址:https://kaotiyun.com/show/70Kd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Lookatthegraphic.Whichcellphoneplanwillthemanmostlikelychoose?
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetopic
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.MarketResearch:theimportanceofdoingmarketresearc
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Tellingyouraudiencethattheycanaskquestions请听众提问
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
随机试题
高压系统短路电流的计算条件不适用于低压网络短路电流的计算。()
背景碾压混凝土坝是采用碾压土石坝的施工方法,使用干贫性混凝土修建的混凝土坝,是混凝土坝施工的一种新技术:碾压混凝土筑坝技术是世界筑坝史的一次重大冲突。20世纪60年代,世界各国开始碾压混凝土的试验研究。1981年,日本建成世界第一座碾压混凝土坝—
下列关于国有独资公司组织机构的表述中,符合《公司法》规定的是()。
如图16所示的水平地面上,一个底面积为0.16m2、重为4000N的物体,在2000N的水平推力作用下,8s内匀速前进了10m。求:推力在这8s内对物体做了多少功?
日食:日全食:日偏食
结合材料,回答问题:材料1小学老师雷夫.艾斯奎斯在其所著的热门教育畅销书《第56号教室的奇迹》中讲过这样一个故事:一位从事特殊教育的优秀教师获得一个宝贵的签名球,上面有关国著名棒球队——红袜队1967年全体队员的签名。这些球员
Hypertensionisthemedicaltermforpersistentandsustainedhighbloodpressure.Itisoneofthemost(51)formsofheartdis
A、Becausehedoesnotthinkitisworthwhiletohislife.B、Becausehedoesnotbelieveinthosetelevisionprograms.C、Because
Asfarasweareconcerned,youcangowheneveryouwant.
Whilethemissionofpublicschoolshasexpandedbeyondeducationtoincludesocialsupportandextra-curricularactivities,the
最新回复
(
0
)