2. 外语
  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

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问题   In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minutes. You have one minute to prepare your ideas.
   A  Quality control: the importance to a company of monitoring the quality of its goods and services
   B  Information management: how to ensure that information is managed effectively within a company
   C  Financial planning: the factors involved in deciding on appropriate pricing strategies
选项
答案
解析     Quality Control: the importance to a company of monitoring the quality of its goods and services Successful businesses inevitably place great emphasis on managing quality control-carefully planned steps taken to ensure that the products and services offered to their customers are consistent and reliable and truly meet their customers’ needs. Almost all companies monitor the quality of the services they deliver to uphold their reputations, ensure satisfied customers and generate repeat business.
   Information Management: how to ensure that information is managed effectively within a company The best way to manage information effectively within a company is to set up an information management department. The department serves engineers, functional area managers, corporate planners, and sales representatives. Examples of information provided by the department include new product announcements, corporate intelligence, and pricing information. The information management department is the last link in an information systems loop that provides on-line, instantaneous access to data on economic trends, competitive activities, social changes, political developments, and markets.
   Financial Planning: the factors involved in deciding on appropriate pricing strategies Product costs are the central issue involved in pricing strategy. Profit comes only from the remaining between costs and sales. Besides, how much "more" to be charged depends on other factors. For example, the comparison with other competitors: the company charges high price for its products/services when it has a competitive advantage, or there is uniqueness about the product; and the company keeps the prices for the product/ services artificially low in order to gain market share, increase customer interest and establish a hold in the market.
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