首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s thre
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s thre
admin
2013-02-05
44
问题
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium, A 30-second prime-time TV ad was once considered the most effective-- and the most expensive-- form of advertising. But that was before the internet got going. And this week online advertising made another leap forward.
This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver sponsored links to advertisers’ websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links.
Both Google and Yahoo!, along with search-site rivals like Microsoft’s MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known.
Google’s new service extends AdSense in three ways. Instead of Genie’s software analyzing third-party websites to determine from their content what relevant ads to place on them, advertisement will instead be able to select the Specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Google’s head of sales strategy.
The second change involves pricing. Potential internet advertisers must bid for their ad to appear on a "cost-per-thousand" (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist: CPM bids will also have to compete against rival bids for the same ad space from those wanting to pay on a "cost-per-click" basis, the way search terms are presently sold. Click-through marketing tends to be aimed at people who already know they want to buy .something and are searching for product and price information, whereas display advertising is more often used to persuade people to buy things in the first instance.
The third change is that Google Will now offer animated ads-- but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to he more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, such companies are becoming increasingly interested in so-called "rich-media" ads, like animation and video
By saying "It will represent a ’watershed moment’ in the evolution of the internet as an advertising medium", the trade magazine suggests
选项
A、Google and Yahoo! share advertising revenues with television networks.
B、The success of Google and Yahoo lakes a turning-point to online advertising.
C、America’s three big television networks play an important role in the development of advertising medium.
D、Google and Yahoo! build up their status in advertising.
答案
B
解析
本题问“商业杂志悦‘It will represent a "watershed moment" in the evolution of the internet as an advertising medium’意指什么”。相关部分在文中第一段开头,提到广告时代预测本年度谷歌和雅虎两大网络公司的广告收入将可以和美国三大电视网在黄金时段的广告总收入相抗衡,称这是囚特网作为广告媒介这一发展过程中的一个"watershed moment"。本题理解的关键是"watershed moment",根据上下文可以判
转载请注明原文地址:https://kaotiyun.com/show/7AI7777K
0
大学英语六级
相关试题推荐
A、Around45%.B、About50%.C、Lessthan68%.D、Over70%.D短文开头就指出,最近研究表明,正因为70%多的购物者在买东西时会阅读食物标签,所以生产商应着重考虑一下食物标签上应该写什么内容,故答案为[D]
A、Studentsreceivecreditforworkexperience.B、Theprofessorvideotapesclasslecturesforreview.C、Classesareheldatvario
A、Thestoriesprobablyweren’ttrue.B、Tomusuallydoesn’ttellfunnystories.C、She’ssurprisedTomwassoseriouslastnight.
A、Acompanywithdangerousworkingconditionsislikelytobepunished.B、Therearealtogetherthreedepartmentswhichprotectc
A、Theydon’tgetridofflabbyarms.B、Theycandamagearmmuscles.C、Theyaren’tacceptabletomostpeople.D、Theycanraiseon
Fiveminutesearlier,______(我们就能赶上最后一趟火车了)
Panicattackvictimsshowthefollowingsymptoms:theyoftenbecomeeasilyfrightenedorfeeluneasyinsituationswherepeoplen
Itisbelievedthattoday’spopmusicservesasacreativeforce______(通过刺激其听者的思维)
Theconventionwasnotastrictlydelegatedbody,butratherhadthecharacteristicofafamilyreunionoftheChurches,devoted
Parentshavealegal_______toensurethattheirchildrenareprovidedwithefficienteducationsuitabletotheirage.
随机试题
肱骨干骨折愈合较困难的部位是
IAheardthatyoureallyBhadawonderfultimeCatJohn’sbirthdayparty,Dhadn’tyou?
影响机体产热量的因素有
取青霉素V钾,照水分测定法(费休法)测定,含水分不得超过
A、OMBLB、ABLC、SMlD、IOLE、AC-PC前连合后缘中点至后联合前缘中点的连线称为
小型商业银行可以在某些专业领域采用先进的信息系统,服务于要求相对复杂的企业/零售客户,其利润率()普通零售客户。
征税对象是区别不同税种的重要标志。()
三大战役中,基本上解放了华北全境的战役是()。
土地是______的表层部分,它的主体由岩石、______和______所构成。
InAugust,environmentalistsinthePhilippinesvandalizedafieldofGoldenRice,anexperimentalgrainwhosegeneshadbeenmo
最新回复
(
0
)