首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about package holiday success. For each question(23-28)on the opposite page, choose the correct answer. M
Read the article below about package holiday success. For each question(23-28)on the opposite page, choose the correct answer. M
admin
2013-11-18
60
问题
Read the article below about package holiday success.
For each question(23-28)on the opposite page, choose the correct answer.
Mark one letter(A, B or C)on your Answer Sheet.
Package Holiday Success
Travel operator Sandersley is different from most of its rivals. UK package holiday companies would love to have plenty of repeat business. Instead, in an effort to attract trade, they are forced to spend enormous sums on marketing — but they are operating in a very competitive market. So, although the big travel companies try hard to create attractive brands, if you ask the customers delayed at airports, many aren’t even sure which company they’ve booked with. Ask customers of Sandersley, however, and this is probably their third or fourth holiday with the company.
A Sandersley holiday doesn’t come cheap? but for their customers this isn’t an issue. The attraction is that they get an activity-based ’ club’ which has escaped the notice of the general public. Even the location of the holiday is of minor importance.
A high proportion of customers are families, because the adults are free to enjoy the activities on offer, while small children are in the care of people employed by Sandersley just for this purpose. These nannies get free flights and meals on top of their pay.
Interestingly, most of the company’s senior managers began at the bottom: for example , Carol Fletcher, the Marketing Manager, came as a ski guide in 1985, went away to set up her own catering business, sold it for a considerable sum, and returned to Sandersley in the late 1990s.
The company’s performance over the years means that it gets a steady stream of offers from large tour operators wanting to buy the company. Jerry Baker, who started the firm, came very close to selling it for £ 30 million a few years ago. But at the last minute, Garmond, the potential buyer, was itself taken over by an American travel company which didn’t see a place for Sandersley in the group.
So where does that leave Sandersley? Despite greatly increasing its turnover in the past four years, the company has a careful attitude to expansion. Its decision not to sell skiing holidays in North America proved the right one when many of its rivals failed to persuade British travelers to take the ten-hour flight. Learning from experiences like these, Sandersley’s two recent departures from its main activity are the acquisitions of restaurant chains in Spain and in Turkey. And as for moving into the mass market for its holiday? Sandersley is much too successful to want to do that.
In what way is Carol Fletcher typical of the company’s senior staff?
选项
A、She started working for the company at a low level.
B、She brought experience from another industry.
C、She used to run her own company.
答案
A
解析
由选项A:She started working for thecompany at a low level.可知,她从公司基层工作开始做起。原文提到Sandersley公司高级管理层的一个显著特点就是其管理人员多从基层做起。与原文表述一致。
转载请注明原文地址:https://kaotiyun.com/show/7YbO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
ReadthearticlebelowabouttheEarlyDevelopmentsinAmericanEconomyandquestions.Foreachquestion(13-18),markonelett
ReadthetextbelowabouttheDisneycompany.Inmostofthelines(34-45)thereisoneextraword.Itiseithergrammaticallyi
Readthearticlebelowaboutbuyingacomputer.ChoosethebestwordtofilleachgapfromA,B,CorD.Foreachquestion(19-3
Readthetextbelowabouttheuseofgold.ChoosethecorrectwordfromA,B,CorDontheoppositepagetofillineachgap.F
Readtheletterbelow.ChoosethebestwordtofillineachgapfromA,B,CorDontheoppositepage.Foreachquestion19—33
StaffareinvitedtosetthestandardsthatareusedtoassesstheirproductivityStaffdecideontheirownrequirementsfortr
—ReadthearticlebelowaboutthecentralproblemofEconomics.—Choosethebestwordtofilleachgap,fromA,B,CorD.—For
Readthearticlebelowaboutserviceproductionandthequestionsontheoppositepage.Foreachquestion(13-18),markonelette
Lookatthenotesbelow.Someinformationismissing.Youwillhearaphonecallaboutgoodsdelivery.Foreachquestion9—15,f
ComputersoftwareAsmoreandmorecompaniesareusingtheInternettodobusiness,MarkWilliamsexplainshowanewsoftwa
随机试题
A、青蒿素B、龙脑(冰片)C、雷公藤甲素D、甜菊苷E、银杏内酯具有强苦味,是治疗心脑血管疾病的主要成分
根据交易所的规定,申请在证券交易所上市的权证,其标的证券为股票的,标的股票在申请上市之日应符合以下条件( )。
根据迈克尔·波特教授提出的“五力模型”,在行业中普遍存在这五种竞争力量:行业中现有企业间的竞争、新进入者的威胁、购买者的谈判能力、供应者的判断能力和()。
下列各财务管理目标中,能够一定程度克服短期行为的有()。
近年来,空气质量引起了人们的广泛关注。PM2.5这个肉眼看不见的“小家伙”,再次以一种很显眼的方式进入人们的视野。PM2.5是指大气中直径小于或等于2.5微米的颗粒物,是可入肺颗粒物。它的直径还不到人的头发丝粗细的1/20。监测显示,粗放型的生产排放物和生
中国古代历史上跟“退避三舍”相关的战役是()。
请示的目的能否实现,关键是()
法治和礼治发生在两种不同的社会_________中,这里所谓的礼治也许就是通常所谓的人治,但是礼治一词不会像人治一词那样容易引起________,以致有人觉得社会秩序是可以由个人好恶来维持的了。填入画横线部分最恰当的一项是:
如果主存容量为16M字节,且按字节编址,表示该主存地址至少应需要(3)位。
下列程序要求在对话框中打印“欢迎您参加考试!”。请将程序填写完整。注意:不改动程序结构,不得增行或删行。importjavax.swing.JOptionPane;publicclassex1{publi
最新回复
(
0
)