首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Color plays a very important role in selling products. It was not until after 1950 that much attention was even given to what th
Color plays a very important role in selling products. It was not until after 1950 that much attention was even given to what th
admin
2012-01-16
33
问题
Color plays a very important role in selling products. It was not until after 1950 that much attention was even given to what the container of a product looked like. Most products were packaged in wrappers that were designed to protect and deliver. But that has all changed. These days, impulse purchasing (冲动型购物) makes up almost 75 percent of the consumer spending, and if the package fails to express the right message, it might be left sitting alone on the shelf.
Color is certainly the number one thing when designers settle upon a packaging design. The design teams know that people react differently to different colors furthermore, through a series of testing, certain patterns can be found. Color sends unseen messages to people and most of us react basically the same to some colors. Businessmen use this information to make their product more sellable.
As consumers, if we are aware of the most eye-catching package, we won’t be able to walk past it without taking a hard look at the product itself. After all, that is what we are really purchasing.
So what works best for which products? Does the color yellow sell more burgers? Does red work better for cleaning products? Well, just go and take a good look at the products sold in your nearby department store and see how you and your friends react to different colors of the same product. You will get the idea of colors in the store.
How do most people react to certain colors?
选项
A、They will go past it.
B、They will look carefully at the product.
C、They will admire the color.
D、They will like the colors more than product itself.
答案
B
解析
本题考查文中细节。文章第三段“As consumers,if we are aware of the work showing a product in the most eye-catching package,we won’t be able to walk past it without taking a hard look at the product itself”说明 消费者如果看到抢眼的外包装就会停下来认真了解产品本身,说明包装 对产品的促销作用。
转载请注明原文地址:https://kaotiyun.com/show/7Z5d777K
本试题收录于:
公共英语二级笔试题库公共英语(PETS)分类
0
公共英语二级笔试
公共英语(PETS)
相关试题推荐
Thattownwasnolongerthesleepylittlevillage______.
TheAmericansgotothemoviesmainlybecausetheywant______.Peopleenjoyseeingthemoviesbecausethey______.
MoneyandLoveWhentheRomanticMovementwasstillinitsfirstfavor,itwasacommonmatterofdebate【B1】peopleshould
Whenwritingcomputerfictions,thewriters______.ThefirstcomputerfictionwaspublishedinCanadaandnowcomputerfiction
Hewas______whenhespokeatthecompanydinnerlastyear.MrJohnmaysucceedinlosingweightif______.
假定你是李明。2008年第29届夏季奥林匹克运动会将在中国北京举行,现正在征集吉梓物。你希望藏羚羊能够入选。请你给国际奥委会(IOC)写封信,说明为什么藏羚羊是合适的吉祥物。理由包括:(1)性情温顺,象征和平和友谊;(2)耐高寒,速度快,象
假定你叫李华,是中州市第27中学的学生。你前不久在《中国日报》上读到一篇有关农村(countryside)儿童辍学(leavesschoolatanearlyage)的报道。你于2009年1月14日给编辑写去一封信,谈了农村儿童辍学的主要原因以及
Whatisthemostimportantthingtoovercomenervousnessaccordingtothewoman?
Somethingmustbedone.Therewillnotbeenoughspaceeventostand______theearth.
Whenhewasinthecountryside,he______visitthepoorpeasants.
随机试题
有权查询客户银行资料的单位有_______。
下列抑酸药会导致维生素B12吸收减少的是()。
犯罪的本质特征是()。
某场地地面下的黏性土层厚5m,其下的粉砂层厚10m。整个粉砂层都可能在地震中发生液化。已知粉砂层的液化抵抗系数Ce=0.7。若果用摩擦桩基础,桩身穿过整个粉砂层范围,深入其下的非液化土层中。根据《公路工程抗震设计规范》(JTJ004—89),由于液化影
《中华人民共和国教师法》第六条规定,________(时间)为教师节。
后视镜是重要的,坐在驾驶室里,不时瞥一下后视镜,可以看清已走过的路,可以看看后面有无危险。没有了后视镜的驾驶过程让人心慌。但若只看后视镜,不看前方,更让人心慌,因为来自前面的冲撞,比来自后面的冲撞更猛烈,也更常见,何况前面的路正长。下列各项与这段文字想要
2015年9月3日,纪念中国人民抗日战争暨世界反法西斯战争胜利70周年大会在北京天安门广场隆重举行。在抗日战争相持阶段,八路军在华北地区发动的一次规模最大、持续时间最长的战役,粉碎了日军的“囚笼政策”,增强了全国军民取得抗战胜利的信心,提高了中国共产党和八
(2013-北京-5)坚持和完善中国共产党领导的多党合作和政治协商制度,就必须坚持“长期共存、()、肝胆相照、荣辱与共”的方针。
下列对诗词中的物理现象描述错误的是:
某公司员工都具有理财观念。有些购买基金的员工购买了股票,凡是购买地方债券的员工都购买了国债,但所有购买股票的员工都不买国债。根据以上前提,以下哪项一定为真?
最新回复
(
0
)