首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Task One - Method of advertising • For questions 13-17, match the extracts with the methods of advertising, listed A-H. • For ea
Task One - Method of advertising • For questions 13-17, match the extracts with the methods of advertising, listed A-H. • For ea
admin
2010-01-31
54
问题
Task One - Method of advertising
• For questions 13-17, match the extracts with the methods of advertising, listed A-H.
• For each extract, choose the method they have chosen.
• Write one letter (A-H) next to the number of the extract.
A. television
B. radio
C. national newspaper
D. local newspaper
E. the internet
F. poster
G. direct mail
H. free samples
*
Woman: I think it’s the best way to do it because it’s better to start small rather than spend all that money on TV ads. We could use local stations as well as bigger ones. A lot of young people listen to them regularly and that’s the market we want to reach. Also, if we do that, we would be able to get some initial feedback on sales, whether it’s selling well or not in the first few months, and then we can decide if we want to make any adjustments before we spend the big money. Bill said he only wanted this to be an experiment at a few branches. If it really goes well, we can have a national campaign when we bring out the rest of the range.
Man: It’s so difficult to know the best way to let people know about this, because if you use something that’s just visual, you’ve then got to make a decision about where to put it. And it may get lost in a mass of other advertising. The only way we can be sure that all potential customers are informed is by delivering a leaflet straight to their homes. There’ll be plenty of really good bargains to attract them and we could have some extra reductions on the first day just to get things off to a good start. We might be able to get some local celebrity to open it on the first day, but we also need to think how we’re going to attract customers for the whole two weeks it’s on.
Woman: Listen, I was talking to Anna and she thinks it’s the sort of thing that we can get a good response to locally but I really don’t agree, so I’m afraid I’ve overruled her on this. Also, if we use something local, it’ll just appear in the classified section and we want a more up- market, boxed ad., and we need to reach the whole country. I know the rates are much higher but we can choose the one we want to get the maximum response possible. Anyway, I think anyone with the right track record for a position like this would only be looking in the more up-market dailies. If it was something we were trying to fill in one of the local branches, it would be a different matter, but for head office we need to attract the best.
Man: As it really only affects people in that area, I think advertising nationally would be a waste of money. It would be much better to take some prime sites at various points along the motorway. We can have them put up about four weeks before the big move. It’ll cost less and it’s a way of appealing directly to our customers. The thing is, we don’t want our regular customers heading off to the old store and then being informed halfway there that it’s not there any more. We could lose a lot of business! They need to know well in advance where they’ve got to go.
Woman: Oh, I don’t think it’s worth using something like a sports event because you still only get a limited audience. We need to attract a national audience. I’m not even sure we should use local channels because their viewing figures are so small and we need millions of people to see this. I definitely think we’ve got to go for maximum exposure. It’ll be a better return for our money in the end. Also it’ll give us a chance to let people know what we really do, rather than just relying on them recognising the logo. People just assume we only do one thing at the moment. We need to build up public awareness of how big our company is. We’ve got to emphasise how diverse we are and get ourselves recognised everywhere.
选项
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/7kOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Wheredosetheconversationtakeplace?
Whereisthisconversationmostlikelytakingplace?
Whatisthemaintopicoftheconversation?
A、 B、 C、 B问题是“Howwastheconference?”问会议如何,因此答案应该是关于这个会议的感受。所以,回答说“很有意思,你也应该来的”,表达出惋惜之情的(B)选项是正确答案。
A、 B、 C、 C(A)重复使用conference一词,易造成误导,另外,wh一型疑问句不可以使用yes/no来回答。(B)重复使甩computer一词,易造成误导。(C)问题是询问会议室的电脑开着的原因,回答忘记关
NegotiationYourcompanywilldobusinesswithanotherforeigncompany.Sinceitisthefirsttimetodobusinesswiththatc
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Technology:theimportanceoftrainingstaffinhowto
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
随机试题
A.3批样品B.含量最高的样品C.含量居中的样品D.含量最低的样品E.随机任意一批样品进行消毒产品的鉴定试验时,急性经口毒性试验使用的样品批次要求是
眼眶壁中惟一不呈三角形的眶壁是
设计、施工、监理、咨询、系统集成、用户管线建设、招投标代理等单位发生违规、违纪行为,或出现质量、安全事故的,除按《建设工程质量管理条例》的规定予以相应处罚外,工业和信息化部或省、自治区、直辖市通信管理局应视情节轻重给予的处罚包括()。
压力接种训练的“应用和完成阶段”的任务是()。
小学低年级学生的思维发展以()占主导位置。
西部地区旅游资源十分丰富。大漠孤烟、长城烽燧、丝绸古道、帝王陵寝、江河源头、葡萄美酒、古寺梵音……无不引人入胜。就资源而论,文物古迹是旅游业发展的重要资源,文物保护与旅游发展,两者关系处理得当,就可以相互促进,相得益彰。如果处理得不好,破坏了文物,也破坏了
2008年中国家庭居民的消费水平持续提高,与2006年社会状况综合调查结果比较,消费支出总额从17388元升高到22555元(未考虑价格变动因素),消费结构也进一步改善,作为家庭生活水平标志的恩格尔系数(家庭食品支出占消费总支出的比例)进一步降低。在2
南方古猿
请运用中国法制史的理论和知识对下列材料进行分析,并回答问题:《唐律疏议.斗讼律》:“诸诬告人者,各反坐。诸告祖父母、父母者,绞。即嫡、继、慈母杀其父,及所养者杀其本生,并听告。诸部曲、奴婢告主,非谋反、逆、叛者,皆绞。诸投匿名书告人罪者,流二千里。诸被囚禁
Innovationsinlanguagearenevercompletelynew.Whenthewordsusedforfamiliarthingschange,orwordsfornewthingsenter
最新回复
(
0
)