首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Task One - Method of advertising • For questions 13-17, match the extracts with the methods of advertising, listed A-H. • For ea
Task One - Method of advertising • For questions 13-17, match the extracts with the methods of advertising, listed A-H. • For ea
admin
2010-01-31
51
问题
Task One - Method of advertising
• For questions 13-17, match the extracts with the methods of advertising, listed A-H.
• For each extract, choose the method they have chosen.
• Write one letter (A-H) next to the number of the extract.
A. television
B. radio
C. national newspaper
D. local newspaper
E. the internet
F. poster
G. direct mail
H. free samples
*
Woman: I think it’s the best way to do it because it’s better to start small rather than spend all that money on TV ads. We could use local stations as well as bigger ones. A lot of young people listen to them regularly and that’s the market we want to reach. Also, if we do that, we would be able to get some initial feedback on sales, whether it’s selling well or not in the first few months, and then we can decide if we want to make any adjustments before we spend the big money. Bill said he only wanted this to be an experiment at a few branches. If it really goes well, we can have a national campaign when we bring out the rest of the range.
Man: It’s so difficult to know the best way to let people know about this, because if you use something that’s just visual, you’ve then got to make a decision about where to put it. And it may get lost in a mass of other advertising. The only way we can be sure that all potential customers are informed is by delivering a leaflet straight to their homes. There’ll be plenty of really good bargains to attract them and we could have some extra reductions on the first day just to get things off to a good start. We might be able to get some local celebrity to open it on the first day, but we also need to think how we’re going to attract customers for the whole two weeks it’s on.
Woman: Listen, I was talking to Anna and she thinks it’s the sort of thing that we can get a good response to locally but I really don’t agree, so I’m afraid I’ve overruled her on this. Also, if we use something local, it’ll just appear in the classified section and we want a more up- market, boxed ad., and we need to reach the whole country. I know the rates are much higher but we can choose the one we want to get the maximum response possible. Anyway, I think anyone with the right track record for a position like this would only be looking in the more up-market dailies. If it was something we were trying to fill in one of the local branches, it would be a different matter, but for head office we need to attract the best.
Man: As it really only affects people in that area, I think advertising nationally would be a waste of money. It would be much better to take some prime sites at various points along the motorway. We can have them put up about four weeks before the big move. It’ll cost less and it’s a way of appealing directly to our customers. The thing is, we don’t want our regular customers heading off to the old store and then being informed halfway there that it’s not there any more. We could lose a lot of business! They need to know well in advance where they’ve got to go.
Woman: Oh, I don’t think it’s worth using something like a sports event because you still only get a limited audience. We need to attract a national audience. I’m not even sure we should use local channels because their viewing figures are so small and we need millions of people to see this. I definitely think we’ve got to go for maximum exposure. It’ll be a better return for our money in the end. Also it’ll give us a chance to let people know what we really do, rather than just relying on them recognising the logo. People just assume we only do one thing at the moment. We need to build up public awareness of how big our company is. We’ve got to emphasise how diverse we are and get ourselves recognised everywhere.
选项
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/7kOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Wheredosetheconversationtakeplace?
Wheredosetheconversationtakeplace?
Wheredoesthisconversationtakeplace?
Whereisthisconversationmostlikelytakingplace?
A、 B、 C、 D、 BThreepeoplearegettingoffthetrain.Choice(A)usesthesimilar-soundingwordplane
Whatisthespeakermainlytalkingabout?
A、 B、 C、 C(A)使用与pressconference有关的词news,易造成误导。(B)使用适合回答howmany的数字6,设置陷阱。(C)让对方问一下鲍威尔先生,这个回答在意思上与问题衔接最为自然。
A、 B、 C、 A这是与Howwastheconference?含义相同的疑问句。(B)和(C)是与会议完全无关的内容,所以不能成为正确答案。所以(A)是正确答案。
NegotiationYourcompanywilldobusinesswithanotherforeigncompany.Sinceitisthefirsttimetodobusinesswiththatc
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
随机试题
一艘油轮自科威特港驶往大连,其最短航线为()。
日本三菱公司在全世界享有盛誉,但“三菱”品牌的手机在市场上反应平平,根本无法与诺基亚、摩托罗拉等品牌抗衡。随着无线通信技术的飞速发展,我国使用手机的人越来越多,本以中年人为主的手机市场向两头延伸,一头向中老年人发展,另一头向年轻人发展。三菱公司敏锐地发现,
哮病与喘证的鉴别要点是( )。
杨某因买凶杀人被某市中级人民法院第一审判处无期徒刑,该市人民检察院认为一审判决量刑畸轻,依法向省高级人民法院提起抗诉。省高级人民法院第二审将杨某改判为死刑立即执行。下列选项中哪一项是正确的?()
工程项目进度管理中,工作定义的成果包括()。
在游戏的条件下,幼儿注意的稳定时间比一般条件下()。
根据上表,可以判断2005年区域城市人均可支配收入最高的是:下列区域人均可支配收入增幅最大的是:
在北方,人们常用地窖来储存粮食和蔬菜,人们在进入地窖之前,要将地窖的通风口打开一段时间,这么做,最主要是因为()。
A、ThankyouB、Icanmanageitbymyself.C、I’msufferingfromacoldC
Whichofthefollowingisthebesttitleforthepassage?
最新回复
(
0
)