首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Labor is not just a meaningful experience—it’s also a marketable one. When instant cake mixes were introduced, in the 1950s, hou
Labor is not just a meaningful experience—it’s also a marketable one. When instant cake mixes were introduced, in the 1950s, hou
admin
2015-07-13
32
问题
Labor is not just a meaningful experience—it’s also a marketable one. When instant cake mixes were introduced, in the 1950s, housewives were initially resistant: The mixes were too easy, suggesting that their labor was undervalued. When manufacturers changed the recipe to require the addition of an egg, adoption rose dramatically. Ironically, increasing the labor involved—making thetask more arduous—led to greater liking.
Research conducted with my colleagues Daniel Mochon, of Yale University, and Dan Ariely, of Duke University, shows that labor enhances affection for its results. When people construct products themselves, from bookshelves to Build-a-Bears, they come to overvalue their (often poorly made) creations. We call this phenomenon the IKEA effect, in honor of the wildly successful Swedish manufacturer whose products typically arrive with some assembly required.
In one of our studies we asked people to fold origami (the Japanese art of folding paper into shapes representing objects) and then to bid on their own creations along with other people’s. They were consistently willing to pay more for their own origami. In fact, they were so fond of their amateurish creations that they valued them as highly as origami made by experts.
We also investigated the limits of the IKEA effect, showing that labor leads to higher valuation only when the labor is fruitful: When participants failed to complete an effortful task, the IKEA effect dissipated. Our research suggests that consumers may be willing to pay a premium for do-it-yourself projects, but there’s an important caution: Companies hoping to persuade their customers to assume labor costs—for example, by nudging them toward self-service through internet channels—should be careful to create tasks difficult enough to lead to higher valuation but not so difficult that customers can’t complete them.
Finally, the IKEA effect has broader implications for organizational dynamics: It contributes to the sunk cost effect, whereby managers continue to devote resources to (sometimes failing) projects in which they have invested their labor, and to the not-invented-here syndrome, whereby they discount good ideas developed elsewhere in favor of their (sometimes inferior) internally developed ideas. Managers should keep in mind that ideas they have come to love because they invested their own labor in them may not be as highly valued by their coworkers—or their customers.
It is indicated in the last paragraph that_____.
选项
A、the IKEA effect has been broadly employed in organizational building
B、the sunk cost effect and the not-invented-here syndrome are the same
C、managers should guard against the negative influence of the IKEA effect
D、the not-invented-here syndrome will cause enormous economic losses
答案
C
解析
推理判断题。根据题干直接定位到最后一段。该段提到宜家效应可能会引起“沉没成本效应”和导致“非我发明症”,该段末句还提出企业管理者应该对此加以警惕,C项与此相符,故为答案。
转载请注明原文地址:https://kaotiyun.com/show/7r74777K
0
考研英语一
相关试题推荐
"Printisdead"wasacommonrefrainacoupleofyearsago.Thecostlyprintadvertisementsthatkeptmagazinesandnewspapersa
Ifthereisanyendeavourwhosefruitsshouldbefreelyavailable,thatendeavourissurelypubliclyfinancedscience.Morally,
Thedifferencesinlivingstandardsaroundtheworldarevast.In1993,theaverageAmericanhadanincomeofabout$25,000.In
ManyforeignerswhohavenotvisitedBritaincallalltheinhabitantsEnglish,fortheyareusedtothinkingoftheBritishIsle
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern【C1】______Washin
Shopperschoosehybridcars,"green"washing-upliquidandenergy-savingdevicesovercheaperbutdirtieralternativespartlyto
TheinventionofirrigationismeaningfulbecauseitcouldhelptoAccordingtoDr.Weiss,thesecondcoolanddryperiodevent
Theauthorconsidersthatafairystoryismoreeffectivewhenitis______.Theauthor’smentionofbroomsticksandtelephones
Thesummer’smosttalkedaboutworkingpaperineconomicsisbyRobertGordon,anditissimplytitled"IsUSEconomicGrowthOv
BarackObamainvitedapuzzlinggroupofpeopleintotheWhiteHouseonDecember5th:universitypresidents.Whatevertheymight
随机试题
下列费用中属于设备运杂费的是()。
下列关于基准收益率的讨论中,正确的是( )。
下列不得设置施工废水排污口的区域是()。
建设工程价款结算,可以不采用()。
下列属于特定目的税的是()。
阅读以下文字,回答以下问题。现在,我们能见到的最早的灯具是在战国中晚期墓中出土的。在战国中晚期墓中出土的灯具,结构已经很完善了,制作也很精美。如出土的中山国古墓中银首人俑灯和十五连枝铜灯,已不是原始阶段的灯具了,可以说是中国灯具中的精品。在它们以
(2011年单选4)社会主义法治理念的价值追求是()。
判别下列级数的敛性(k>1,a>1):
Socialconflictsknownobounds.Itdoesnotresonateinacertainagegroup,creed,colororrace.Everyoneexperiencesatleas
以下关于网络攻击的叙述中,错误的是______。
最新回复
(
0
)