首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
admin
2019-09-30
134
问题
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder. This spiral of complexity, often called "feature creep," costs consumers time, but it also costs businesses money. Product returns in the U.S. cost a hundred billion dollars a year, and a recent study by Elke den Ouden, of Philips Electronics, found that at least half of returned products have nothing wrong with them. Consumers just couldn’t figure out how to use them. Companies now know a great deal about problems of usability and consumer behavior, so why is it that feature creep proves unstoppable?
In part, feature creep is the product of the so-called internal-audience problem: the people who design and sell products are not the ones who buy and use them, and what engineers and marketers think is important is not necessarily what’s best for consumers. The engineers tend not to notice when more options make a product less usable. And marketing and sales departments see each additional feature as a new selling point, and a new way to lure customers.
You might think, then, that companies could avoid feature creep by just paying attention to what customers really want. But that’s where the trouble begins, because although consumers find overloaded gadgets unmanageable, they also find them attractive. It turns out that when we look at a new product in a store we tend to think that the more features there are, the better. It’s only once we get the product home and try to use it that we realize the virtues of simplicity.
It seems odd that we don’t anticipate feature fatigue and thus avoid it. But, as numerous studies have shown, people are not, in general, good at predicting what will make them happy in the future. As a result, we will pay more for more features because we systematically overestimate how often we’ll use them. We also overestimate our ability to figure out how a complicated product works.
The fact that buyers want bells and whistles but users want something clear and simple creates a peculiar problem for companies. A product that doesn’t have enough features may fail to catch our eye in the store. But a product with too many features is likely to annoy consumers and generate bad word of mouth, as BMW’s original iDrive system did.
Which of the following is true according to the second paragraph?
选项
A、It is the audience problem that leads to feature creep.
B、What matters to designers and marketers is not good for consumers.
C、Feature creep brings blessings to the people in marketing and sales.
D、The engineers will not pay attention to the quality of the products.
答案
C
解析
推理判断题。根据题干定位在第二段。本段末明确提出市场营销部门还把这些附加功能视为新的卖点用以吸引客户,故C项正确。
转载请注明原文地址:https://kaotiyun.com/show/7ve4777K
0
考研英语二
相关试题推荐
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
TheInternetaffordsanonymitytoitsusers,ablessingtoprivacyandfreedomofspeech.Butthatveryanonymityisalsobehind
TheInternetaffordsanonymitytoitsusers,ablessingtoprivacyandfreedomofspeech.Butthatveryanonymityisalsobehind
In2010,afederaljudgeshookAmerica’sbiotechindustrytoitscore.CompanieshadwonpatentsforisolatedDNAfordecades--b
Homeworkhasneverbeenterriblypopularwithstudentsandevenmanyparents,butinrecentyearsithasbeenparticularlyscorn
Thequestioningoftheroleofthepubliegalleryisnotanewphenomenon.Itissomethingthathasbeenarguedoversinceitsv
Formostofthe20thcentury,Asiaaskeditselfwhatitcouldlearnfromthemodern,innovatingWest.Nowthequestionmustber
Laborisnotjustameaningfulexperience—it’salsoamarketableone.Wheninstantcakemixeswereintroduced,inthe1950s,hou
随机试题
监生历事
以下容易继发肺脓肿的肺炎是
初产妇,39周妊娠,规律宫缩10小时,宫口开大2cm,胎膜未破,下列处理错误的是
A.O型洗涤红细胞B.AB型洗涤红细胞C.与供血者相同血型的洗涤红细胞D.与供血者相同血型的红细胞E.与受血者相同血型的洗涤红细胞ABO不同型的异体外周血造血干细胞移植患者,主要ABO血型不合时,移植前宜选择输注
变、配电站(室)的设置正确的是()。
某公司采用一种预算编制法,这种预算编制法重点关注生产、销售产品及服务所需的各种过程的成本动因。这种预算编制法称作
下列不属于金融企业会计特点的是()。
建设中国特色社会主义总布局是经济建设、政治建设、文化建设、社会建设、_______五位一体。
McDonald’s,Greggs,KFCandSubwayaretodaynamedasthemostlitteredbrandsinEnglandasKeepBritainTidy【C1】________fast-f
TheMagicofSoundMusicisoneofthemostbeautifulformsofartisticexpressionseverinvented.Inmoviesandplays,musicha
最新回复
(
0
)