首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
admin
2019-09-30
139
问题
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder. This spiral of complexity, often called "feature creep," costs consumers time, but it also costs businesses money. Product returns in the U.S. cost a hundred billion dollars a year, and a recent study by Elke den Ouden, of Philips Electronics, found that at least half of returned products have nothing wrong with them. Consumers just couldn’t figure out how to use them. Companies now know a great deal about problems of usability and consumer behavior, so why is it that feature creep proves unstoppable?
In part, feature creep is the product of the so-called internal-audience problem: the people who design and sell products are not the ones who buy and use them, and what engineers and marketers think is important is not necessarily what’s best for consumers. The engineers tend not to notice when more options make a product less usable. And marketing and sales departments see each additional feature as a new selling point, and a new way to lure customers.
You might think, then, that companies could avoid feature creep by just paying attention to what customers really want. But that’s where the trouble begins, because although consumers find overloaded gadgets unmanageable, they also find them attractive. It turns out that when we look at a new product in a store we tend to think that the more features there are, the better. It’s only once we get the product home and try to use it that we realize the virtues of simplicity.
It seems odd that we don’t anticipate feature fatigue and thus avoid it. But, as numerous studies have shown, people are not, in general, good at predicting what will make them happy in the future. As a result, we will pay more for more features because we systematically overestimate how often we’ll use them. We also overestimate our ability to figure out how a complicated product works.
The fact that buyers want bells and whistles but users want something clear and simple creates a peculiar problem for companies. A product that doesn’t have enough features may fail to catch our eye in the store. But a product with too many features is likely to annoy consumers and generate bad word of mouth, as BMW’s original iDrive system did.
Which of the following is true according to the second paragraph?
选项
A、It is the audience problem that leads to feature creep.
B、What matters to designers and marketers is not good for consumers.
C、Feature creep brings blessings to the people in marketing and sales.
D、The engineers will not pay attention to the quality of the products.
答案
C
解析
推理判断题。根据题干定位在第二段。本段末明确提出市场营销部门还把这些附加功能视为新的卖点用以吸引客户,故C项正确。
转载请注明原文地址:https://kaotiyun.com/show/7ve4777K
0
考研英语二
相关试题推荐
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
TheInternetaffordsanonymitytoitsusers,ablessingtoprivacyandfreedomofspeech.Butthatveryanonymityisalsobehind
TheInternetaffordsanonymitytoitsusers,ablessingtoprivacyandfreedomofspeech.Butthatveryanonymityisalsobehind
Thequestioningoftheroleofthepubliegalleryisnotanewphenomenon.Itissomethingthathasbeenarguedoversinceitsv
Laborisnotjustameaningfulexperience—it’salsoamarketableone.Wheninstantcakemixeswereintroduced,inthe1950s,hou
Neuroscientistshavelongunderstoodthatthebraincanrewireitselfinresponsetoexperience—aphenomenonknownasneuroplast
Neuroscientistshavelongunderstoodthatthebraincanrewireitselfinresponsetoexperience—aphenomenonknownasneuroplast
随机试题
简述素质的冰山模型。
无意义音节的首创者和遗忘曲线的最先提出者是()。
胎漏血热症的治法是妊娠期不慎跌仆之胎动不安的治法是
高压旋喷桩复合地基适用于处理()。
甲上市公司具备健全且运行良好的组织机构,自股票上市以来连续盈利,每年向股东支付股利,且最近3年财务会计文件无虚假记载,也没有其他重大违法行为。2013年4月,甲公司拟增发新股,并决定选择乙证券公司作为甲公司增发新股的承销商承担承销业务。甲公司向乙
下列各项关于土地使用权会计处理的表述中,正确的有()。
读某地剖面等压线分布图,完成问题。对图中ABED四点气压高低的比较正确的是()。
学校教育是指增进人们的知识和技能,影响人们思想观念的活动。()
ATIMEcolumnistbearswitnesstoanoperationtohelptripletswithcerebralpalsywalklikeotherboysCindyHickmannearlybl
A、Harmthatislegalized.B、Damagethatcanberepaired.C、Harmthatcannotberepaired.D、Harmthatpeoplecannotprevent.C根据意
最新回复
(
0
)