首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2013-06-23
38
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’ s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者)with the message that there were fewer calories (热量单位, 卡路里) in every slice. It turned out that the bread was not dietetic(适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as Well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
The reason why the bread advertisement is misleading is that______.
选项
A、thin slices of bread could contain more calories
B、the loaf was cut into regular slices
C、the bread was not genuine bread
D、the total number of calories in the loaf remained the same
答案
D
解析
题干意为“面包广告误导的原因是…”。由第二段最后一句“There were fewer calories…but there were the same number of calories in every loaf.“可以看出整条面包的热量总数并没有减少。故选D。
转载请注明原文地址:https://kaotiyun.com/show/7xeK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
HowdidAmyfeelinherparty?Amyfeltshewas______intheworld.
Kennywasfinishinghisassignmentswhenhisfather______homefromwork.
A、Anewbabywillbebornsoon.B、Theywillbuyabighouseintwomonths.C、Theywilllivewiththeman’smother.D、Thenewbab
A、OnThursday.B、OnFriday.C、OnSaturday.D、OnSunday.C事实细节题。问题问两人什么时候见面,根据男士的回答“I’llseeyouonSaturday”可以得出答案C。
Seatedinthecinema______fromthewatchfactory.
Abriefnotewasputinside,andheimmediatelyrecognizedthehandwritingas______ofBetty’smother.
Halloweenisconnectedwithevilthingsexcept______.Thelegendofjack-o’-lanternshappenedin______.
Acountryofmusicandsinging.Alandoffairytalecastlesbalancedonsheercliffs.Acountrywhereoldarchitectureandhigh
EveryoneinBritainhastherighttoreligiousfreedom--inteaching,worshipandobservance--withoutinterferencefromthec
What’sLarry’sJob?Heis______ontheGoldenGateBridge.
随机试题
危害健康行为分为哪几类?
王某死亡时,遗产40000元。由其妻某甲和子某乙、某丙继承,当时,某甲已经怀孕,为胎儿保留继承份额10000元。胎儿出生后是双胞胎。问:如何对待以前的遗产分割结果。()
阴道清洁度检查结果为Ⅳ度,其中的白细胞(个/HPF)数应在
A.前置胎盘B.胎盘早剥C.子宫破裂D.胎膜早破E.脐带脱垂严禁肛门检查
无机性粉尘可分为矿物性粉尘、金属性粉尘、人工无机性粉尘。下列粉尘,属于人工无机性粉尘的是()。
根据成就目标理论,评价“成功”的标准有()。
领导交给你一项重要任务,但该任务需要同事帮忙才能完成,但同事也有事情要做,你会怎么说服他们帮你?
以下关于资本主义法律的表述,正确的是()
1920年,陈望道翻译的首个中文全译本《共产党宣言》在中国面世,立即受到工人阶级和先进知识分子的热烈欢迎,初版印了干余本很快销售一空。毛泽东后来回忆起他青年时代信仰马克思主义的经过时,曾谈及他在这个时期读过陈望道翻译的《共产党宣言》。1920年之所以会在中
在名称为Form1的窗休上添加一个名称为Label1的标签,字号大小为四号,标题为“等级考试”,如图1所示。通过设置属性使标签初始为不显示。请编写适当的程序,使得运行程序时,窗体的标题立即变为“标签”,单击窗体时,显示标签,如图2所示。注意:存盘时,将文
最新回复
(
0
)