首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The managers at Turners wanted to buy the company because it
The managers at Turners wanted to buy the company because it
admin
2013-05-19
90
问题
The managers at Turners wanted to buy the company because it
Woman: . . . and this morning, we welcome John Winterman, Managing Director of Turners, the sports company which manufactures golf and tennis equipment.
Man: Morning.
Woman: So, John, you took charge of the company after a management buy-out. What made you and the other managers sure that it would be a successful move?
Man: Well, when we bought the business in nineteen ninety-seven, we knew there were financial problems to solve, including some hidden debts. But we felt the products themselves were really excellent, and a good basis from which to grow the company. And, although the brand image wasn’t particularly well known, we felt it was possible to build on it.
Woman: I see. I believe the previous owners weren’t specialists in the field . . .
Man: That’s right. . . they were a large engineering group called AFT.
Woman: Did that cause any difficulties?
Man: Yes. Although AFT used the same management systems as in its other -engineering - businesses, and these seemed to be working, the production system just wasn’t right for a consumer goods company. Turners offers a wide range of products, and has a complex business mix as a result.
Woman: I see. And how did their management system affect distribution?
Man: Well, the first thing we realised was that, although there was an up-to-date computer system, it was impossible to follow the movement of products around the world. The items we manufactured had a different product number in each country! The methods of transport also varied enormously from one country to another, which made the invoices complicated.
Woman: And what sort of service was the customer getting?
Man: Well, it wasn’t very efficient. Our customers, the sports outlets, complained that although they were usually on time, orders often had items missing. I think these outlets only stayed with us because there was still demand for our products.
Woman: And how do you intend to promote the brand?
Man: Well, with sports equipment, image is all important, because there’s so much competition. Although AFT had been active in their promotions with sports clubs in the early days, they hadn’t kept up their efforts. Consequently, many players, especially those still at schools, are unfamiliar with our name. Our aim now is to make Turners products a big name at all the important sports events across the world.
Woman: What was your approach to reorganising the company?
Man: Well, the first thing we did was appoint new directors.
Woman: And where did you start?
Man: Well, we knew we had to spend money on marketing, but the most important thing was to introduce better management control of finances, and after that, to look very carefully at the organisation and cost of manufacturing.
Woman; Did you make any changes there?
Man: Oh, yes. To take one example, at one point we started out manufacturing tennis balls in Germany. But costs were lower in the Philippines. So in the end, we moved all our manufacturing there. By the end of this year, ninety-five per cent of our production will be there, although we are opening one small plant in Indonesia, too.
Woman: And is the company on a better financial basis now?
Man: Absolutely. We’ll be in profit this year, and looking to expand.
Woman: You plan to introduce new products, then?
Man: Yes. We’ve just launched a new product, a waterproof tennis ball, and we’ve signed contracts with several players from different countries to give us an international image, so I’m really pleased about that. But our key objective is to develop the products we have, such as tennis rackets, and improve them further.
Woman: So the future looks promising.
Man: It certainly does.
Woman: Thanks, John.
Man: Thank you.
选项
A、manufacturing
B、marketing
C、finance
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/7yEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Youwillhearanotherfiveshortrecordings.Foreachrecording,decidewhatthejobappliedforis.Writeoneletter(A-
YouwillhearaninterviewfocusingonLenovo’sbusiness.Foreachquestion(23-30),markoneletter(A,BorC)forthecorrec
YouwillhearaninterviewfocusingonLenovo’sbusiness.Foreachquestion(23-30),markoneletter(A,BorC)forthecorrec
Lookatthenotesbelow.Youwillheararecordedmessageaboutameetingarrangement.MessageFrom:AnneSmithThecallis
Lookatthenotesbelow.Youwillhearamanagertellingacolleagueaboutwhathappenedinameeting.
Brazilianfixed【C1】______operatorBrasilTelecomisbettingthatitsnewly【C2】______BrtGSMmobilearmwillobtainahigh
Lookatthesentencesbelowandthefollowingintroductionaboutthetypesofownership.Whichtypeofownershipdoeseachsente
WherewasNigelPlayer’sfirstjob?
Readtheletterformacustomer,Ding.DearSir,Wehavereceivedtherecorders.Butwefoundthatonerecorderwasdamaged.It
Allpricesshownareinclusiveofanypromotionalofferandtaxatthecurrentrate.
随机试题
H1受体阻断药最适用于()。
如图所示多跨静定梁,B支座处截面弯矩为()。
案例四:李小姐是一家外企的中层管理员,有50万元人民币,考虑到目前银行存款利率较低,而股市正走向牛市,想将这笔钱来做证券投资,李小姐在深圳证券交易所买了ABC公司的A股股票和ABC公司发行的可转换债券,并且买了正在发行的面值为100元的10年期国债,国债
缺口分析的局限性包括()。
劳动合同是劳动者与用人单位之间()的协议。
根据出口退(免)税制度的相关规定,下列关于出口退(免)税的表述中,正确的有()。
环境决定论的代表人物是()。
在考生文件夹下,打开文档Word1.docx,按照要求完成下列操作并以该文件名Word1.docx保存文档。(1)将标题段文字(“搜狐荣登Netvalue五月测评榜首”)设置为小三号宋体、红色、加下划线、居中并添加蓝色(标准色)底纹,文本效果为:
Wearerapidlyneartheendofthiscourseinthehistoryofclassicalmusic.Wehavecoveredseveral【B1】______.inaveryshor
A、80dollars.B、60dollars.C、90dollars.D、15dollars.B数字题,考生要注意录音中出现的数字以及数字之间的关系。对话中出现了两上数字“75,15”关键词是“save”因此用前者减去后者,所以女士实际
最新回复
(
0
)