首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
admin
2018-06-30
106
问题
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1-12, complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
How to write a tourism marketing plan
【L1】A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and______to promote your area.
【L2】______about the travelers of your area is necessary for an effective plan.
【L3】First, you should set your______.
【L4】Your marketing goals should be far-ranging so that they can be accomplished through______.
【L5】SWOT is short for______,______,______and Threats.
【L6】Strengths and weaknesses are______that could have an impact on your market position.
【L7】Opportunities and threats are external forces that influence your______.
【L8】Thirdly, create a community or______.
【L9】Make______of the features your area offers including food and accommodation, etc.
【L10】Fourthly, recognise your______.
【L11】Ask for______information such as gender, age, income and home town.
【L12】Finally, set marketing objectives for each______.
【L12】
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1 to 12, complete the notes using up to three words or a number.
After you have listened once, replay the recording.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan.
A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan.
Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan. For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops.
Secondly, perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent external forces that affect your marketing capabilities.
Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers.
Fourthly, identify your target markets.
Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
Finally, choose marketing objectives for each market segment.
For instance, you could want to increase awareness of day-tripping opportunities in the market segment.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have 20 seconds to check your answers.
[pause]
选项
答案
MARKET SEGMENT
解析
最后一个步骤是为每个市场部门设定销售目标。故所填之词应为market segment。
转载请注明原文地址:https://kaotiyun.com/show/81Kd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatislearnedaboutthecopymachine?
A、 B、 C、 CSheonlyreadsbusinessmagazinesanswerswhichmagazinesdoessheread.Choice(A)usestheword
Accordingtothearticle,whatisthecompanyplanningtodo?
Whataretheytalkingabout?
ManagerSelectingYourcompanyneedstoselectanewmanagerforanewbranchinanothercity.Youhavebeenaskedtosubmitid
Respondingtoproblems接听电话
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
随机试题
设曲线y=ex-1与直线x=1及x轴所围成的平面图形为D,求:D的面积A;
红细胞血型抗体筛查适用于一些什么情况?
下面有关口服水合氯醛的描述,哪些是不正确的:
卵巢的形态学特征正确的是
子公司具有法人资格,依法独立承担民事责任。分公司不具有法人资格,其民事责任由总公司承担。()
下列各项中,工业企业应通过“其他业务成本”科目核算的有()。
集团项目组对组成部分注册会计师的专业胜任能力的了解可能不包括下列()方面。
法的指引作用针对的是()。
一、注意事项1.申论考试,是对分析驾驭材料能力、解决问题能力、言语表达能力的测试。2.作答参考时限:阅读资料40分钟,作答110分钟。3.仔细阅读给定的材料,然后按申论要求依次作答,答案书写在指定的位置。二、给定资料1.“
(1)ClimbingtothetopofmynearesthillinSanFrancisco,mypurposeisnottoenjoytheviewbuttoexperienceabitoffresh
最新回复
(
0
)