首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set
• Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set
admin
2010-01-28
77
问题
• Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set up their own internet companies.
• Which extract (A, B, C, D or E) does each statement 1-8 refer to?
• For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.
• You will need to use some of these letters more than once.
A
E-GAMES
John and Stephanie both wanted a complete career change. Selling children’s games over the internet seemed a foolproof idea, but their biggest challenge was to secure financial backing. First they contacted numerous venture capitalists, but from the response of the few that would even talk to them, they realised they would get nowhere until they had spelt out in detail how they intended to turn their concept into reality. So the next step was to work with a group of start-up consultants, to devise a business plan making their expected revenue streams more precise.
B
SUREK
Sue and Derek’s plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriously: on the internet, they used online marketing tools to the full to produce increases in traffic, and combined this with intensive publicity outside the internet. Within six months they had built a large customer database, at which stage it was necessary to begin looking for capital to build the business.
C
WONDERWEB
Two senior advertising executives, frustrated with the pace of change in an industry they felt was failing to take advantage of new media, Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of users’ needs. Sure that the opportunity was ripe for a business with a strong marketing proposition, they started offering marketing services to other small online businesses.
D
SUPERGIFTS
Michael and Tony set up a company to sell up market gifts, such as glassware and porcelain, online. The niche market they have identified is professional and affluent, a group which their research revealed is increasingly internet literate, is looking for exceptional goods at the right price and has high service expectations. A low-level marketing campaign generated more than 2000 customers, with a high-value average order. The entire system from web order to delivery is proving to be highly successful, with all orders being fulfilled within the advertised five days without any returns or breakages.
E
ABBIE’S
The first phases of the company’s growth have been funded through a mix of personal investment, foregone salaries and bank overdraft. The next phase will be crucial. Their biggest challenge will be to distinguish themselves from a plethora of competitive sites, most of which are spending far more than they are. To stand out from the crowd, Paul and Abbie are working to target and reach their audience better, and generate higher sales, but of necessity without increasing their budget. The company’s total marketing vision will be the key to success.
These people intend to make their marketing more cost-effective.
选项
答案
E
解析
转载请注明原文地址:https://kaotiyun.com/show/85Kd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
A、 B、 C、 B(A)不要因为somemorepeople与anyone有关就选择此项。(B)针对是否有人理解起来会有困难的提问。做出了“用语过于复杂.所以可能会如此”的回答,从意思上看,前后衔接顺畅。(C)tr
A、 B、 C、 D、 D答案为(D),图片上显示的是人们在看陈列在建筑物外的书籍的样子。主语是They和People,因此都能成为正确答案,所以要留意一下谓语部分。如果漏听了entering而只听到buil
Whattypeofservicedoesthecompanymostlikelyprovide?
Whattypeofservicedoesthecompanymostlikelyprovide?
ServiceRequest—MaintenanceDepartment(StubbsCollege)-Paintallofthewallsinthegymnasiumandcafe
FortwocandidatesYourcompanyisanexportandimportcompany.YouhavebeenaskedtoconsidertheentryofChinaintoWTO.Di
•Youwillhearfivedifferentpeopletalkingaboutaspecialtrainingprogrammefortheircompany.•Foreachextractthereare
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
随机试题
“执法必严”是健全社会主义法制的()
市场定位的对象是()
眼的屈光系统不包括()
患者女性,25岁,分娩时大量出血,失血约1000ml,测血压90/60kPa,病情危重,需紧急输血
具有温经养血,散寒通脉功用的方剂是具有益气活血,散瘀通络功用的方剂是
《建设工程施工合同》中已有适用于变更工程的价格,则()确定方法。
“课程”一词,最早出现在英国教育家()的《什么知识最有价值》书中。
如何认识并真正发挥语文教学评价的发展性功能?
中国的科技进步举世瞩目。2010三中国科技人力资源总量居世界第一位,国际科技论文数量居世界第二位,发明专利授权量居世界第三位……但调查显示,我国人才资本对经济增长的贡献率远远低于西方国家,而关键技术的对外依存度明显高于西方国家。这段文字主要想传递
设f(x)在[0,1]上连续,在(0,1)内可导,f(0)=0,=1,f(1)=0.证明:存在η∈,使得f(η)=η.
最新回复
(
0
)