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Quality Control: the importance to a company of monitoring the quality of its goods and services

admin2010-02-11  67
问题 Quality Control: the importance to a company of monitoring the quality of its goods and services  
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答案Suggested answers: a．“The purpose of the economy is to satisfy the wants of people.” This is the phrase we all know. Consumers look for the best values for what they spend while producers seek the best price and profit for what they have to sell. If you want to make a profit, you should offer good quality of your goods and services. The high margins may be in the executive suite, but the race for market share is in the hands of the consumer. If you give them defect, you’ll lose the consumers’ trust. If you lose their trust, you’ll lose your market, and finally you’ll end up losing profits. Therefore, it is imperative for the companies to strengthen quality control. All the products need to be tested for defects before they leave the factory. b．For the present, however, the emphasis is on keeping the consumer from acts of folly. It stands to reason that consumers won’t buy your products if they don’t like them. Good managers view quality as a challenge to the business life. For the corporate market, if they place it right, then, yes. That’s what a lot of the high-end vendors are actually trying to target right now. If you want to earn the consumer trust, principally you need to be truly objective and put the client above all. You must act in the clients’ best interest and bring them the best products and services. Therefore, production needs to be carefully monitored. In addition, the companies need to offer a two-year guarantee on all goods. c．“Nothing happens until someone sells something.”To do your business well, first of all, you should provide consumers with high quality goods. If you want to make high quality products, you have to execute quality control. Quality control is the practice of checking goods as they are produced to be sure that their quality is good enough. Monitoring quality of goods is very important. If you want to make profit, you should never try to fob off the faulty goods on clients. You should not fool the consumers. You can’t fool them. If you do it, you are going to drop a stone on your own foot by not making a profit. Therefore, the company should be very tough on the product quality.
解析 monitor faulty goods检测次品。high-end vendor高端卖主，直销摊贩。quality control质控，质量监控。the emphasis is on keeping the consumer from acts of folly．重点放在不使消费者吃亏上当上。
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