首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Amtrak (美国铁客运公司) was experiencing a downswing in riders hip (客运量) along the lines comprising its rail system. Of major concern t
Amtrak (美国铁客运公司) was experiencing a downswing in riders hip (客运量) along the lines comprising its rail system. Of major concern t
admin
2017-03-23
205
问题
Amtrak (美国铁客运公司) was experiencing a downswing in riders hip (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc. ). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
The train ads were placed among family-oriented TV programs involving nature and America because________.
选项
A、they could focus on meaningful travel experiences
B、they could increase the effectiveness of the TV programs
C、their profits could be increased by some 15 percent
D、most travel-lovers and nervous fliers were believed to be among the audiences
答案
D
解析
依据文章第四段第三行内容,显然,广告是针对“目标”观众。再参见第三段第一、二行。
转载请注明原文地址:https://kaotiyun.com/show/8GLi777K
0
在职申硕(同等学力)英语
相关试题推荐
DialogueandcooperationbetweentheNorthandtheSouthontheurgenteconomicproblemsintheworldshouldbe______andstren
Severalcompaniesare______forthecontracttobuildthebridge.
Oneofthemostwidelydiscussedsubjectsthesedaysisenergycrisis.Automobiledriverscannotgetgasoline;homeownersmayno
Themoreanation’scompanies______factoriesabroad,thesmallerthatcountry’srecordedexportswillbe.
Geneticallymodified(GM)foodstuffsareheretostay.That’snottosaythatfoodproducedbyconventionalagriculturewilldis
MostpeoplewouldbeimpressedbythehighqualityofmedicineavailabletomostAmericans.Thereisalotofspecialization,a
MostpeoplewouldbeimpressedbythehighqualityofmedicineavailabletomostAmericans.Thereisalotofspecialization,a
Largelyduetotheuniversitytradition,everycollegestudenthereworks______.
Zooshavebecomeanimportantsiteforthepreservationandprotectionofwildliferesources,【C1】______thosespeciesthatareen
Givingpsychologiststheoptiontobecometrainedprescribersmaycreateadivisionamongpsychologistswherebysomewillbeabl
随机试题
“火车渐渐远去,他站在站台上……”请根据此情景编一个故事。
鼓励肾盂肾炎患者多饮水是为了
慢性细菌性痢疾黏膜溃疡形成的原因是()
某建筑高度28m的住宅建筑,最低消火栓栓口处的静水压力不大于()MPa时,可采用不分区消防给水方式。
债券市场是债券发行和买卖交易的场所。债券的发行人有()。
公安机关刑警在追击抢劫犯途中征用了一辆出租车,后该出租车在追击途中因撞击抢劫犯的车辆而遭到毁损,现该出租车司机可以()。
猕猴桃可用来治疗胃癌、肠癌、食道癌等消化道癌症,其抗癌作用一般认为与其含有丰富的抗坏血酸有关。以下哪项如果为真,最能支持上述论证?
习近平在《在纪念五四运动100周年大会上的讲话》中指出:“青年的人生目标会有不同,职业选择也有差异,但只有把自己的小我融入祖国的大我、人民的大我之中,与时代同步伐、与人民共命运,才能更好实现人生价值、升华人生境界。离开了祖国需要、人民利益,任何孤芳自赏都会
YouareasystemsadministratorandyouareabouttoassignstaticIPaddressestovariousserversonyournetwork.Forthenetw
下面是路由器R2的配置命令列表,在空白处填写合适的命令参数,实现R2的正确配置。Router>enRouter#conftermRouter(config)#hostnameR2R2(config)#inte0
最新回复
(
0
)