首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a radio programme on the subject of innovation, research and development in business. For each question(23-30)
You will hear a radio programme on the subject of innovation, research and development in business. For each question(23-30)
admin
2016-11-25
35
问题
You will hear a radio programme on the subject of innovation, research and development in business.
For each question(23-30), mark one letter(A, B or C)for the correct answer.
You will hear the recording twice.
Why does Alan Pearson think innovation is important in organisations?
You will hear a radio programme on the subject of innovation, research and development in business.
For each question (23-30), mark one letter [A, B or C)for the correct answer.
You will hear the recording twice.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and mark A, B or C.
[pause]
Woman: Today on Real Business, we will look at innovation. I’m joined by Alan Pearson, previously a scientist with HMK engineering and now head of Research and Development at the London Business Centre. The ability to turn ideas into products, then bring them to the marketplace, is a process which draws on a wide range of business skills. But behind this are the skills of the innovators. These are the people who must take an idea, although not necessarily their own, and turn it into a product which is going to satisfy market need. Alan, can we first look at the innovation in organisations?
Man: Mm?
Woman: How important is it?
Man: Vital. Changes are all around. If we don’t change, other people will, our competitors both here and abroad. Innovation also reduces costs by making better use of raw materials, which is very important in the current economic climate, and can reduce pollution. For many, innovation is the heart of surviving in the future.
Woman: Could you outline some of the main types of innovation in organisations?
Man: Well, there are a few main types, I suppose. There are the modification of the existing products to make them a little better. There are the technology-based projects where people are looking for breakthroughs and setting goals: and their problem is finding the right technology for this. Also we have people looking for new uses for technology. Finally, there are the ones doing exploratory research, looking for something really new, often not sure how to find it. All of these projects are all different in focus. They are expensive and they are often the first thing to go from the budget when recession hits.
Woman: How does management fit in?
Man: If you know what you are trying to do, and this is the easiest in product modification, management can provide clear goals, resources, and above all, good leadership. If your field is the application of technology, you need to be given time to look customer needs. In the area of totally new technology, the key thing is for management to pick very good people, and then let them work in areas which are potentially relevant to the organisation. The clear need here is to make sure exploitable ideas aren’t missed.
Woman: Aha!
Man: I’d also like to stress the importance to innovation of "product champions".
Woman: "Product champions"?
Man: Yes. All innovations go through difficult patches and it needs somebody senior in the organisation who has the real commitment to it, to the product and the part to push it through these difficult patches. Of course, the danger is getting too involved and not noticing important changes going on in technology, competition and so on.
Woman: You mentioned commitment just now. Could you say a little bit more about it?
Man: My feeling is that any progress you get in research and development comes from that little bit extra you get when the commitment is high. Research and development centres where work is just routine never develop anything. What you are looking for is a team who are committed above all else to getting this thing to work, to putting it to profitable use. You have to develop a culture of commitment.
Woman: What about leadership in an innovation project?
Man: Well, every team needs a project leader. And the role of the leader is to be the link between the creative people in the research and development team and managers and financial directors and so on, who, after all, have the right to know what’s happening to their money. They need to be involved, but in a controlled way. The leader must control that communication system and keep outside interference to a minimum. The tensions between resource managers and research and development are well known and the temptation is always to interfere and try to control the budget. Being impatient won’t help anybody.
Woman: And how do you see the future?
Man: There is no doubt innovation will continue to accelerate. Innovation is an ever more important area, particularly in the electronic sector. It’s so easy to be left behind. The cost of research means the right backing is essential. I’m afraid this means a lot of smaller companies just won’t be able to afford to carry on doing it.
Woman: Now Alan Pearson, thank you! We’ve run out of time, but it is...
选项
A、Because people like changes.
B、Because it creates jobs.
C、Because it can save money.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/8IKd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whoislisteningtothisannouncement?
Whatisthespeakertalkingabout?
Whatisthespeakertalkingabout?
Whatistrueaboutthespeakers?
A、 B、 C、 AMs.Greenisarrivingat3:00thatafternoon,andthesecondspeakerwillpickherupattheairpor
A、 B、 C、 D、 B图中女子正在看漫画书,因此(B)项是正确答案。托业考试第一部分听到描写人们动作的时候,一定要格外注意动词部分,这道题听到painting,writing,talking就可以知道这些
A、 B、 C、 D、 BThepeoplearehavingadiscussion.Choice(A)isincorrectbecausethereisacoffeecup,but
Whatkindofpeopleareattendingtheseminar?
A、 B、 C、 ANo,...inahospitalanswerstheyes/noquestion.Choice(B)confusesthesimilarsoundsbarnandbor
Whatisthesubjectoftheworkshop?
随机试题
在托马斯解决冲突的模式中,当一方牺牲自己的利益,以把对方利益置于自己利益之上的方式来满足对方需要时,便是()
《声声慢》(寻寻觅觅)中,抒写昔盛今衰、身世变迁的词句是【】
从无菌容器内取出物品,若未使用,可放回无菌容器内避免浪费。
彩色多普勒血流在某一方向上血流速度增加时,表现为彩色
图14—3—12所示桁架杆件的线膨胀系数为α,当下弦杆件温度升高20℃时,结点B的竖向位移为()。
仪表导压管敷设应区别不同的( ),按图示以“10m”为计量单位,不扣除管件和阀门所占的长度。
下列选项中,不属于固定顶储罐的是()。
“近日,中共中央政治局委员、中央书记处书记、中央组织部部长、中央创先争优活动领导小组组长李同志在自治区《关于开展创先争优群众评议工作情况的报告》上作出批示:地区的群众评议创先争优搞得比较扎实。现将其做法刊发,供学习借鉴。”这是一份简报的按语,此按语的作用是
许多人喜欢吃巧克力,巧克力也是馈赠亲友的不错礼物。但据国际卫生与保健组织2010年年会“饮食与健康”公布的调查报告显示:71%的肥胖患者有经常吃巧克力的习惯。这充分说明,经常吃巧克力将会极大地增加一个人患肥胖的可能性。如果以下各项为真,最能削弱上述论证的是
下列给定程序中函数fun的功能是:把从主函数中输入的3个数,最大的数放在a中,中间的数放在b中,最小的数放在c中。例如,若输入的数为:551234,输出的结果应当是:a=55.0,b:34.0,c=12.0。请改正程序中的错误,使它能得出正确的结
最新回复
(
0
)