首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend tha
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend tha
admin
2019-06-23
110
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics(健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket(高档消费人群的)retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reeboks exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
One reason why Reebok’s managerial personnel don’t like their shoes to be called "footwear for yuppies" is that______.
选项
A、they believe that their shoes are popular with people of different age groups
B、new production lines have been added to produce inexpensive shoes
C、yuppies usually evokes a negative image
D、the term makes people think of prohibitive prices
答案
A
解析
第1段提到“他们认为锐步鞋对各种各样的消费市场都有吸引力,尤其是现在,公司生产出了篮球鞋和适合18岁以下青少年穿的鞋子以及对健身操或跑步不感兴趣的老年人所穿的散步鞋”,故选A;B并不是直接原因,不是最佳选择;C和D均与文意相悖。
转载请注明原文地址:https://kaotiyun.com/show/8JX7777K
0
大学英语六级
相关试题推荐
中国功夫(ChineseKungFu)是一种极具民族特色的传统体育项目,是中华民族宝贵的文化遗产。它汲取了儒家(Confucianism)和道家(Taoism)的思想精华,体现了古人对生命和宇宙的领悟。功夫不仅是一种格斗技能(fightingtech
Withincreasingprosperity,WesternEuropeanyouthishavingaflingthatiscreatingdistinctiveconsumerandculturalpatterns
WhySustainableBuildingsNeedtoFocusonCommunityAndCollaboration?[A]Accordingtothegovernment,buildingsintheUKacc
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals,butthisislar
A、Holdanexhibitiononcampus.B、GotoNewYorkCity.C、EnterforthetourtoBoston.D、MeettheEuropeanpainters.C①四个选项都是原形的
A、Aspecialmilkbottle.B、Amethodtotakewateroutofmilk.C、Awaytokillbacteriainmilk.D、Machinestofillbottlesauto
A、Itwasnamedafteralandownerintheolddays.B、Itwillbeusedasacentreforathletictraining.C、Itislocatedinthee
A、Usingminivanstocollectdata.B、Usingdronestocollectdata.C、Releasinganewoperatingsystem.D、Releasinganewversion
A、Theonewiththelowestprice.B、Theonefromafamousmaker.C、Theonethatisonsale.D、Hedoesn’tcareabouttheprice.C男
A、Ahousewife.B、Asinger.C、Ateacher.D、Amusician.D读选项可预测是问人物的身份。短文开篇就提到Midori小时候喜欢玩妈妈的小提琴,她妈妈那时是一个年仅30岁的职业音乐人(a30-year-old
随机试题
始基囊肿属于
分离酚性生物碱和非酚性生物碱的步骤包括
二母宁嗽丸为棕褐色的水蜜丸或大蜜丸。药物组成:川贝母225g、知母225g、石膏300g、炒栀子180g、黄芩180g、蜜桑白皮150g、茯苓150g、炒瓜蒌子150g、陈皮150g、麸炒枳实150g、炙甘草30g、五味子(蒸)30g。
A.阿齐霉素B.麦迪霉素C.罗红霉素D.红霉素E.克拉霉素
建筑安装工程直接工程费不包括()。
凡土石方施工工程、路面建设与养护、流动式起重装卸作业和各种建筑工程所需的综合性机械化施工工程所必面的机械装备通称为工程机械。下列机械装备中,属于工程机械的是()。
孩子看到桌上有个苹果时,所说的话中直接体现“知觉”活动的是()。
withbutprotectionA.Itusuallygivesinadequate【T7】______fromtheweatherB.notonlyinsomedevelopingcountrieswhereb
FreezingtoDeathforBeautyPeopleinBeijingwearalotofclothingduringwintertofendoff(抵御)thecold.IntheUnitedS
WhenIreadlastweekthatAngelaAhrendtswasgettingupto$68masawelcomegiftforjoiningApple,mymindskippedatoncet
最新回复
(
0
)