2. 外语
  3. You are the Advertisement Manager of your company. The Managing Director has asked you to write a report to analyse your work in

You are the Advertisement Manager of your company. The Managing Director has asked you to write a report to analyse your work in

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问题 You are the Advertisement Manager of your company. The Managing Director has asked you to write a report to analyse your work in the publicity in April. Write a report for the Managing Director:
- introducing the general situation in your department
- telling your boss the problems you have found
- giving your proposals to solve the issues.
Write 200-250 words.
选项
答案Report on the work in April Introduction The report aims to give a thorough description of the work in the publicity in April. All the information and statistics are obtained from my daily records of the job. Findings We observe a rising demand for our products in April and a marked increase in sale on the whole as a result of a series of advertisements in the media and several sales promotion activities in several major cities. Surprisingly, one of the advertisements got so popular that we can often hear many children singing the theme song of it. According to the update sales data and an analysis about it, we found that sales in three major cities grew significantly, about twice more than that of the same period of last year and doubled that of March. However, we also found some problems which can be boiled down to the following: First, some customers in the south are not accustomed to the new taste of the juice. Second, one of the advertisement is not very popular in northern part and investigations found that audiences just can’t understand it. Third, most children prefer the H-shaped bottle to the rectangular one. Proposals To solve these problems and make our products more popular to increase sales at the current speed, I propose that several measures should be taken. First, new taste should be added to the juice to attract customers in the south, and advertisement should be followed. Second, a thorough investigation should be made about customers in the north and a new advertisement be put on. Third, more H-shaped bottles should be manufactured to meet children’s taste. With all the above measures taken, I’m sure we can keep the good sales performance.
解析     本题要求写一则四月份工作情况的汇报。根据题目要求可知，首先应介绍部门的总体情况，然后说明发现的问题，最后提出解决问题的建议。汇报部门工作情况时，应说明数据来源，详细说明通过哪些措施达到了哪些目标；说明目前存在的问题时，应结合工作情况，提出具体的针对性的问题，而不能泛泛而谈，这样下面提出解决方案时才有可能有针对性。写作时，应注意文章前后的逻辑关系，保持全文内容的一致性，同时应注意说理清晰，层次分明，语言标准地道。
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