首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Task Sheet for Candidate A Task Sheet 1 A: Marketing research: the importance of research to the company before taking action B
Task Sheet for Candidate A Task Sheet 1 A: Marketing research: the importance of research to the company before taking action B
admin
2013-11-22
75
问题
Task Sheet for Candidate A
Task Sheet 1
A: Marketing research: the importance of research to the company before taking action
B: Sellirfg Tactics: the ways involved in promoting selling
C: Training across cultures: the importance of learning different cultural responses to management education
Task Sheet for Candidate B
Task Sheet 2
A: Sales promotion: how to measure promotional effectiveness
B: Job interview: how to make a successful interview as a candidate
C: Customer Service: how to build business to customer loyalty
选项
答案
Interviewer: Now. I will give each of you three topics. You will have to choose one from them, prepare for it in one minute and talk about it for one minute. OK? Liu Juan, here are your topics. And here are yours, Fan Bin. You can make notes on the paper I gave you during your preparation. (One minute later) All right. Liu Juan, which topic are you going to talk about? Liu Juan: I’d like to talk about A: Marketing Research. Interviewer: OK. You have one minute to talk. Fan Bin and I will listen to you. Fan Bin. after Liu Juan’s talk, you have to ask her a question. Now, Liu Juan, you may start. I’ll stop you at the end of one minute. Liu Juan: Marketing research is very important to a company. As we know, marketing managers should meet the needs of customers. If not, they will be punished severely by market. But some marketing managers are isolated in company offices and far from potential customers. They cannot keep up with all of the changes taking place in their markets. Marketing research can solve this problem. It can get information about potential customers in order to guide marketing decisions. Through marketing research, managers can learn what customers think about and how they behave under some conditions. And defining the problem is the most important in the research process, because the best research job on the wrong problem is a wasted effort. Managers can make decisions and take actions according to research findings, which will help managers make effective marketing strategy planning. Thus company can avoid wasting time and money caused by wrong decisions without research. Interviewer: Thank you. It’s time. Now, Fan Bin, what is the question you’d like to ask Liu Juan? Fan Bin: Liu Juan, could you give us some methods for obtaining information about customers when marketing research is made? Liu Juan: Well, questioning and observing are two basic methods for getting information about customers. Interviewer: OK. Now, Fan Bin, it’s your turn. Which topic have you chosen, please? Fan Bin: Sales promotion. Interviewer: OK. You have one minute to talk. Liu Juan and I will listen to you. Liu Juan, after Fan Bin’s talk, you have to ask him a question. Now, Fan Bin, you may start. I’ll stop you at the end of one minute. Fan Bin: Promotion is a very important activity in business that encourages the purchase of goods and services. It can provide information, stimulate demand and highlight values. A haunting question is how well the program of promotion works. Sometimes we are not sure whether promotion actually caused increased sales. Perhaps there are a lot of variables which have great impact on sales, however, in my opinion, the direct-sales approach is the most desired way to measure promotional effectiveness. And other indirect methods can also be used. Measuring potential customer readership is one way to measure effectiveness of sales promotion. In other words, we should know how many people actually saw the promotion and were aware of it? Researchers can send questionnaires to people to see what they can remember about the advertising program, such as the brand name, the price, and how it is used. Informing and impressing customers with advertisements is a very effective way to sales. Interviewer: Thank you. Time is up. Now, Liu Juan, what is the question you’d like to ask Fan Bin? Liu Juan: You mentioned a lot of variables which affect sales. Could you list some? Fan Bin: Price, competitors’ actions, economic conditions, or change in consumer tastes will influence the sales. Interviewer: Thank you.
解析
转载请注明原文地址:https://kaotiyun.com/show/8LOd777K
本试题收录于:
BEC高级口语题库BEC商务英语分类
0
BEC高级口语
BEC商务英语
相关试题推荐
Whatisthemainpurposeofthereport?
Whoisthismessagefor?
Whatservicedoesthecompanyprovide?
Whatdoesthespeakerimplyaboutchangingacompany’sfilingsystem?
A、 B、 C、 A询问会议延期的理由的why疑问句→回答“because+理由”
Whereisthistalktakingplace?
Whydoesthespeakerwantemployeestosupporttheproject?
Accordingtothespeaker,whowouldmostbenefitfrommuItitasking?
Whatpositionarethecandidatesapplyingfor?
A、 B、 C、 A问有关市内旅游胜地的信息来源的Where疑问句。(B)是使用和问句中的attractions形态类似的attractive、有派生词错误的错误选项;(C)是使用问句中的information的一部分的
随机试题
RisksforYouthsWhoEatWhatTheyWatchA)Manyfactorsinfluencechildren’sfoodchoices:wheretheyeat;whattheirfrien
腰痛的基本病机是
早期发现宫颈癌的重要方法是
杜某系私营企业裕华公司的职工。2004年3月,杜某在看完电影回家的路上协助扑灭某商场的火灾并帮助救人时自己也被烧伤。杜某与裕华公司就自己应否享受工伤待遇问题发生纠纷。请综合分析本案,回答下列问题。裕华公司未按法律规定提出工伤认定申请,杜某在受伤发生之日
某桥为主跨30m的预应力混凝土空心板梁,跨越河流。采用预制吊装,后张法施工。预制场设置在工地附近的空地上,基岩裸露。问题:预应力筋张拉后,施工人员冲洗孔道后立即压浆,从一个梁端的高孔位到低孔位依次压浆,当压浆泵油表显示最大压力时立即停止压浆,转入下一
下列关于小型空心砌块砌筑工艺的说法,不正确的是()。
下列实现公共财政职能的手段中,属于实现经济稳定和发展职能的手段有()。
经济全球化是人类交往发展的结果,其实质是在新科技革命条件下()。
单务民事法律行为是指______。
A、Nothingspecial.B、That’sright.C、That’sallright.D、You’reverykind.C本题考查对于道歉的回答。对于有关道歉的陈述句,回答一般为安慰对方,尽力减少对方的歉意。题目说:“很抱歉,
最新回复
(
0
)