首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2019-01-10
37
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled."According to the state’s court, "California seeks to guard against potentially specious: claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream.
Which of the following states takes the lead in guarding against ecological puffery of products with minimal environmental attributes?
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
细节题。短文指出According to the state’s court, “California seeks…with minimal environmental attributes”,随后Texas,Massachusetts,Minnesota,Tennessee,Connecticut, and Washington也争相效仿。所以可知California takes the lead in…environmental attributes.故选项C正确。
转载请注明原文地址:https://kaotiyun.com/show/8M47777K
0
大学英语四级
相关试题推荐
Forthispart,youareallowed30minutestouniteashortessay.Youshouldstartyouressaywithabriefaccountofstudent’s
Whenitcomestousingtechnologytopromoteeducation,theprevailingwisdomhasbeenthatmoreisbetter.Overthepastdecade
Whenitcomestousingtechnologytopromoteeducation,theprevailingwisdomhasbeenthatmoreisbetter.Overthepastdecade
SavingNature,ButOnlyManEnvironmentalNecessitiesandEnvironmentalLuxuriesA)Environmentalsensitivityisnowasrequired
A、Chemicalsshouldbeusedasmanyaspossible.B、Chemicalsshouldbeusedonlyifnecessary.C、Chemicalsshouldbeusedasfew
Whenanti-globalizationprotesterstooktothestreetsofWashingtonlastweekend,theyblamedglobalizationforeverythingfrom
Inrecentyears,agrowingbodyofresearchhasshownthatourappetiteandfoodintakeareinfluencedbyalargenumberoffact
Globalwarmingisatrendtowardwarmerconditionsaroundtheworld.Partofthewarmingisnatural;wehaveexperienceda20,00
DesertFormationA)Thedeserts,whichalreadyoccupyapproximatelyafourthoftheEarth’slandsurface,haveinrecentdecades
Islanguage,likefood,abasichumanneedwithoutwhichachildatacriticalperiodoflifecanbestarvedanddamaged?Judgin
随机试题
随机变量X的概率密度为P{0.5<X≤1.5}。
下列哪种疾病发绀不伴有呼吸困难
几乎无抗炎作用,潴钠作用强的激素是
乳香和没药人药部位是
以下项目,在资产负债表中可以根据总账科目或明细科目的期末余额直接填列的是( )。
甲公司系一家网络科技类上市公司,为大宗煤炭现货交易提供“线上一线下”电子商务平台服务。2015年初,甲公司召开董事会,讨论通过了公司未来五年规划,提出要通过并购实现规模扩张与效益增长。为落实董事会要求,甲公司管理层研究拟定了“一揽子”并购方案,要点如下:
下列说法正确的有()。
F公司是G公司的母公司。注册会计师在检查G公司有关关联方及其交易在财务报表附注中的披露是否符合规定时,无论G公司是否与F公司之间发生了交易,都要关注G公司是否披露了()。
简答亨利·法约尔提出的14条管理原则。
设一棵树的度为3,共有27个结点,其中度为3,2,O的结点数分别为4,1,10。该树中度为1的结点数为
最新回复
(
0
)