首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
admin
2013-07-02
37
问题
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
When people stick to one brand, the product goes into ______. ( )
选项
A、the stage of introduction
B、the stage of rapid growth
C、the stage of maturity
D、the stage of decline
答案
C
解析
细节题。“当人们热衷于一种品牌时,这种产品会进人什么阶段?”文章第一段中After a while…leveled off(stage of maturity),便是本题答案,“当人们热衷于一种品牌时,这种产品会进入成熟阶段。”
转载请注明原文地址:https://kaotiyun.com/show/8Rrx777K
本试题收录于:
英语阅读(一)题库文史类分类
0
英语阅读(一)
文史类
相关试题推荐
Seventeenth-centuryhousesincolonialNorthAmericaweresimplestructuresthatwereprimarilyfunctional,carryingovertradit
(63)Learningtogetherisafruitfulsourceofrelationshipbetweenchildrenandparents.Byplayingtogether,parentslearnmor
Prometheuswashappytobeofservicetoman.Hetaughtpeople【C1】______.Hetaughtthemhowtoplantandgrowtheirownfood,
(scorn)TheirEmperordidnotbelievethatBritainwouldgotowarfor"abitofpaper",whichwas______hisdescriptionofPalm
Acrossagegroupsandcountries,femalestendtoliveamoreeco-friendlylifestyle.Comparedtomen,womenlitterlessandrecy
(assure)Thecompany’sprofitswere________bythequalityofitsnewproduct.
(move)Youcannothaveapartyintheclassroom,becausethedesksandchairsare________.
Whenacommonwordisturnedintoapropernoun,themeaningisaccordingly.()
BecauseIcouldnotstopforDeath—Hekindlystoppedforme—TheCarriageheldbutjustOurselves—AndImmortality.Question
随机试题
想了解学生家长对小学生参加劳动所持的态度,最适宜的研究方法是()。
负责左心室前壁和室间隔主要血液供应的是( )急性心肌梗死引起室间隔穿孔大多因为哪支血管急性闭塞( )
根据承担责任者主观上有无过错,可以将法律责任分为:()。
以下属于转包的是______。
某市民政部门拟采取竞争性谈判方式实施一项政府采购,所成立的谈判小组共有9人,为此,谈判小组中专家的人数不得少于()人。
基金托管的服务内容不包括()。
公司型基金的投资者是基金公司的股东,但无权参与基金公司的管理。()
Racket,dinclamor,noise.Whateveryouwanttocallit,unwantedsoundisAmerica,smostwidespreadnuisance.Butnoiseismoreth
根据以下资料,回答问题。下表为国家统计局网站年度数据。个体就业人员占当年就业人员比重最大的是在()年。
Thelittlechair________whenthefatmansatdownonitwithoutthinking.
最新回复
(
0
)