首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
admin
2013-07-02
95
问题
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
When people stick to one brand, the product goes into ______. ( )
选项
A、the stage of introduction
B、the stage of rapid growth
C、the stage of maturity
D、the stage of decline
答案
C
解析
细节题。“当人们热衷于一种品牌时,这种产品会进人什么阶段?”文章第一段中After a while…leveled off(stage of maturity),便是本题答案,“当人们热衷于一种品牌时,这种产品会进入成熟阶段。”
转载请注明原文地址:https://kaotiyun.com/show/8Rrx777K
本试题收录于:
英语阅读(一)题库文史类分类
0
英语阅读(一)
文史类
相关试题推荐
Seventeenth-centuryhousesincolonialNorthAmericaweresimplestructuresthatwereprimarilyfunctional,carryingovertradit
(increase)Hishottemperwasmakingit______difficultforotherstoworkwithhim.
Regularinteractionorfamiliarityseemstoincreaseliking;often,thepeopleweinteractwiththemostaresimplythosewhoar
Prometheuswashappytobeofservicetoman.Hetaughtpeople【C1】______.Hetaughtthemhowtoplantandgrowtheirownfood,
Somepeoplebelievethatinternationalsportcreatesgoodwillbetweennationsandthat,ifcountriesplaygamestogether,theyw
Allofushavereadthrillingstoriesinwhichtheherohadonlyalimitedandspecifiedtimetolive.【C1】______.Butalwayswe
Next,theConstitutionprovidesforafederalgovernmentbasedontheprincipleoftheseparationofpowers.(63)Itprovidesfo
Wecanseehowtheproductlifecycleworksbylookingattheintroductionofinstantcoffee.Whenitwasintroduced,mostpeopl
(arrive)Iwasflickingthroughanewspaperwhileawaitingthe________oforangejuiceandcoffee.
【T1】Parentsvarygreatlyintheirdegreeofstrictnessandindulgencetowardstheirchildren.Somemaybeespeciallystrictinm
随机试题
论述建设社会主义文化强国。
滞产:对产道影响较小的是:
痫病主责之于何脏
5岁儿童,房间隔缺损。心脏听诊闻及胸骨左缘第2、3肋间收缩期吹风样杂音。该患者尚可闻及的异常心音是
刘某被公安局拘留,在该公安局的拘留行为被确认违法并被撤销后,该公安局应在侵权影响的范围内,对刘某造成的精神损害承担责任的方式有()。
在中学阶段开设的语文、数学、物理、化学等学科属于()。
报纸:新闻:时效
移动互联网市场的发展让微消费模式_______。这种情况下,随时随地消费就成为可能,碎片化时间得以充分运用。这种由碎片化时间_______出的微消费市场_______着很大的商机。填入划横线部分最恰当的一项是:
A向B发送消息P,并使用公钥体制进行数字签名。设E表示公钥,D表示私钥,则B要保留的证据是(45)。基于数论原理的RSA算法的安全性建立在(46)的基础上。Kerberos是MIT为校园网设计的身份认证系统,该系统利用智能卡产生(47)密钥,可以防止窃听
Whatwillfuturehistoriansrememberabouttheimpactofscience【C1】______thelastdecadeofthe20thcentury?Theywillnotb
最新回复
(
0
)