首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about Reebok. For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer y
Read the article below about Reebok. For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer y
admin
2012-09-10
66
问题
Read the article below about Reebok.
For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer you choose.
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies" . They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount-stores.
What lesson has Reebok learned from Nike’s distribution problems?
选项
A、A company should do follow-up surveys of its products.
B、A company should not sell its high quality shoes in discount stores.
C、A company should correctly evaluate the impact of a new craze on the market.
答案
C
解析
问题是“从耐克的销售存在的问题中,锐步吸取了什么教训?”在第四段中提到锐步也预测到了市场中的craze,并准备迎合消费者的兴趣,说明它已经做了市场调查,所以A是错误的。选项B涉及的是Nike在出现错误后做出的补救措施,所以B也是错误的。从上一题可知,Nike的错误在于判断craze在市场中的影响力度(strength)有误,因此,锐步需要避免重蹈覆辙,必须作出正确的计划,所以C是正确的答案。其中impact与strength同义。
转载请注明原文地址:https://kaotiyun.com/show/8ToO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthebusinesscoverletterbelow.Inmostofthelines(41-52),thereisoneextraword.Iteitherisgrammaticallyincor
Readthearticlebelowaboutmortgageadviser.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheoppositepa
Readthefollowingarticleaboutteambuildinginnegotiationandthequestionsontheoppositepage.Foreachquestion(15-2
Readthefollowingarticleaboutteambuildinginnegotiationandthequestionsontheoppositepage.Foreachquestion(15-2
Readthearticlebelowaboutbusinessethics.Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShe
Readthistextabouthowtofindtheaffiliatenichemarket.Choosethebestsentenceformtheoppositepagetofilleachof
HowtoapproachSpeakingTestPartThree•Inthispartofthetestyouworkwiththeothercandidate.Theexaminergivesyoua
ECErefersto______.Intheturnkey-plantarea,______haslittleexperience.
Theworldofmust-haveback-to-schoolstuffisratchetingdowntothelittlestconsumer:thepreschooler.Thecoolestclothing.
随机试题
甲、乙、丙、丁成立一普通合伙企业,一年后甲转为有限合伙人,丙退伙。此前,合伙企业欠银行债务30万元,该债务直至舍伙企业因严重资不抵债被宣告破产仍未偿还。银行遂向甲要求偿还全部贷款,甲表示自己为有限合伙人,只按出资额的比例承担相应数额。银行向丙要求偿还全部贷
企业发生的下列交易或事项中,会引起会计等式两边同增的是()。
一急诊患者,男性,55岁,近两周来明显食欲不振、腹胀、厌油、乏力、恶心呕吐,发热,畏寒,因黄疸三天并逐渐加深来就诊,肝功检查ALT为1073U/L,血清胆红素为1.26μmol/L,AST/ALT>1。超声检查见肝脏肿大,回声粗糙,减低,肝内胆管内径为3m
A.心B.肝C.脾D.肺E.肾
A.区别健全人与不健全人的标准B.经治疗能满足病人生理及生存的最基本需要C.对人类的生命个体实施有效的道德控制D.体能和智能E.经治疗病人能发挥自己的聪明才智与特长,在智力、体力方面获得相应的发展生命的主要质量是
女孩,2岁,毛细支气管炎,体温38℃,一般情况好。第一次使用超声雾化器时,护士评估患者考虑最多的问题可能是
在进行无障碍设计时。下列对建筑基地内人行通路的要求中哪项不妥?[2006年第65题]
在环境管理体系中,对于运行控制的理解不正确的是( )。
存款人尚未清偿其开户银行债务的,不得申请撤销该账户。()
下面是湖北省近年各级各类学校数情况:2008—2016年,湖北省城区初中学校数量首次超过乡村初中在哪一年()
最新回复
(
0
)