首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• You will hear a business presentation about 3 simple selling tactics. • As you listen, for questions 1—12, complete the notes,
• You will hear a business presentation about 3 simple selling tactics. • As you listen, for questions 1—12, complete the notes,
admin
2010-01-31
102
问题
• You will hear a business presentation about 3 simple selling tactics.
• As you listen, for questions 1—12, complete the notes, using up to three words or a number.
• You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip:
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver ______
Trigger Your Customer’s imagination
8. Convert the benefits delivered by your product or service into ______.
9. Put your prospect in the picture by dramatizing what it feels like to be ______.
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working ______
Tip:
12. Be sure your word pictures are dramatizing benefits and ______
M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That% because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly, Make a dramatic statement: Example: "Even My Doctor Uses These Health Products" I Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the soiling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss, And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
IGNORED
解析
转载请注明原文地址:https://kaotiyun.com/show/8UOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Wheredoesthisconversationtakeplace?
Whataretheytalkingabout?
Whatisthespeaker’spurposeingivingthetalk?
Whatistherelationshipbetweenthemanandthewoman?
Whatarethelistenersaskedtodo?
Whatdoesthespeakerimplyaboutchangingacompany’sfilingsystem?
Whatistherelationshipbetweenthetwospeakers?
1.Practiseansweringthesequestions.PhaseOne:•Canyoutellmeaboutyourpresentjobandyourplansforthefuture?•Can
Doyouthinkthatcompaniesshouldcontrolthenumberofextrahoursstaffwork?(Shouldcompaniesdecidehowmanyextrahourss
随机试题
按照规定的内容、法律地位和制定的程序不同,法律可以划分为根本法和普通法。其中,根本法又称
简述苍术、藿香、佩兰三药化湿之力的差别。
疱疹性口炎的病原体是
在一般情况下,影响舒张压最主要的因素是
【背景资料】某单位办公楼工程,总建筑面积2.6万平方米,地上16层,该工程基础采用桩基础,主体为框架~剪力墙结构,由某建筑施工企业负责施工。在工程施工过程中,发生了如下事件:事件一:在土方填筑过程中发现,回填土经夯实后检测,其
需求拉上的通货膨胀可以通俗表述为()。
关于人民陪审员,下列说法符合法律规定的是()。
在最近几年,某地区的商场里只卖过昌盛、彩虹、佳音三种品牌的电视机。1997年,昌盛、彩虹、佳音三种品牌的电视机在该地区的市场占有率(按台数计算)分别为25%、35%和40%。到1998年,几个品牌的市场占有率变成了昌盛第一、彩虹第二、佳音第三,其次序正好与
Listentothedirectionsandmatchtheplacesinquestions11-15totheappropriateplaceamongA-Eonthemap.Cafe
Thetraditionalbeliefthatawoman’splaceisinthehomeandthatawomanoughtnottogoouttoworkcanhardlybereasonably
最新回复
(
0
)