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  3. The great philosopher Homer Simpson once memorably described alcohol as "the cause of and solution to all of life’s problems." I

The great philosopher Homer Simpson once memorably described alcohol as "the cause of and solution to all of life’s problems." I

admin2022-07-06  31
问题     The great philosopher Homer Simpson once memorably described alcohol as "the cause of and solution to all of life’s problems." Internet advertising is a bit like that—the funder of and terrible nuisance baked into everything you do online.
    Advertising sustains pretty much all the content you enjoy on the web, and many of the world’s most useful technologies may never have come about without online advertising. But at the same time, ads and the vast, hidden, data-sucking machinery that they depend on to track and profile you are routinely the most terrible things about the Internet.
    Now, more and more web users are escaping the daily storm of online advertising by installing an ad blocker. This simple, free software lets you surf the web without encountering any ads that show up between you and the content you want to read or watch.
    Well, everyone may be catching on. Ad blocking has been around for years, but adoption is now rising steeply, at a pace that some in the ad industry say could prove catastrophic for the economic structure underlying the web. That has spurred a debate about the ethic of ad blocking. Some publishers and advertisers say ad blocking violates the implicit contract that rules the Internet—the idea that in return for free content, we all tolerate constant appearance of ads.
    But in the long run, there could be a hidden benefit to blocking ads for advertisers and publishers: Ad blockers could end up saving the ad industry from its worst excesses. If blocking becomes widespread, the ad industry will be pushed to produce ads that are simpler, less invasive, and are far more transparent about the way they’re handling our data—or risk getting blocked forever if they fail.
    "It’s clear to us that the ads ecosystem is broken," said Ben Williams, a spokesman for Eyeo, the German company that makes Adblock Plus, the most popular ad-blocking software. "What we need is a sea change in the industry to get to a place where we have a good amount of better ads out there, ads that users accept."
    The industry may not have much time to wait. In a report last week, Adobe and PageFair, an Irish start-up that tracks ad-blocking, estimated that blockers will cost publishers nearly $22 billion in revenue this year. Nearly 200 million people worldwide regularly block ads, the report said, and the number is growing fast, increasing 41 percent globally in the last year.
According to Ben Williams, the best way to save the broken ads ecosystem is to
选项 A、block simple and invasive ads forever.
B、handle users’ data with more transparent way.
C、produce more ad-blocking software.
D、create more excellent and user-acceptable ads.
答案D
解析 由题干的Ben Williams定位到第六段。Ben Williams在首句指出“广告业的生态系统已经遭到破坏”，接着他提出“要进行一场大变革(a sea，change)，创造出用户能接受的更出色的广告”。D项中的excellent and user-acceptable ads归纳了Ben Williams的观点。A项“永久拦截简单及侵扰强的广告”，作者建议的是要让广告更简单(simper)，且该项所述与题干无关。B项“增加处理用户信息的透明度”在第五段末句出现，是广告拦截带来的好处。C项“制作更多的广告拦截软件”与题设“挽救广告业破碎的生态系统”不符。
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