首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
admin
2013-01-20
77
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options—even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "The pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the Lancet fingered soda pop as a likely culprit. Communities—and legislators—are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $43 million over 10 years. And in a searing report to Congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards (the requirements are loose enough that Snickers bars qualify),
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TVs, to middle-school math texts that cite Nike and other brand-name products in their word problems, to company-sponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif.-based Center for Commercial-Free Public Education, views Coca-Cola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga., where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely on the machines. And the $50, 000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $7, 000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money."
It is hard to move the Coke machine out of school because ______.
选项
A、it always brings in money more than students’ tuition
B、it is likely to cause students to become Coke addicts
C、it can never be ignored as it brings funds to school
D、it serves as the largest portion in school’s business
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/8j2O777K
0
考博英语
相关试题推荐
Perhapsthemostinterestingthingaboutthephenomenonoftaboobehaviorishowitcanchange【1】theyearswithinthesamesocie
Perhapsthemostinterestingthingaboutthephenomenonoftaboobehaviorishowitcanchange【1】theyearswithinthesamesocie
Perhapsthemostinterestingthingaboutthephenomenonoftaboobehaviorishowitcanchange【1】theyearswithinthesamesocie
Althoughtheexaminationhepassedwasnotimportant,hissuccess______himinhisambitiontobecomeadoctor.
Weacceptanybodyregardless______nationality.
Manyinstructorsbelievethataninformal,relaxedclassroomenvironmentis【1】tolearningandinnovation.Itisnotuncommon
AbudgetapprovedbytheEuropeanParliamentfortheEuropeanEconomicCommunitywasdeclaredadoptedTuesdaydespiteopposition
Thedifferencebetweenaliquidandagasisobvious【l】theconditionsoftemperatureandpressurecommonlyfoundatthesurface
随机试题
2009年12月,甲托乙购买化肥,给乙化肥款8000元。乙买完化肥后,剩余500元,于是就用其中的100元购买了有奖邮政明信片。后来,乙将买明信片一事告诉甲,甲想快到元旦了,孩子们会用得上,于是就收下了。甲的儿子(15岁)将其中一张送给朋友丙。2010年7
浮头式换热器具有能消除热应力、便于清洗和检修方便的特点。
社会知觉
鞣质具有的理化性质不包括
肢体能抬离床面但不能对抗阻力时的肌力程度是
女,40岁。大面积银汞合金充填,最近食物嵌塞,余牙正常,要求治疗。如果此牙为死髓牙。牙冠缺损3/4。牙根长大.根管治疗完善。牙槽骨高度基本正常。最佳的治疗方案为
呼吸过速是指呼吸频率超过
超过提示付款期限提示付款的,持票人开户银行不予受理,付款人不予付款。但持票人并不丧失对出票人的追索权,出票人仍应对持票人承担支付票款的责任。()
会计机构负责人、会计主管人员也应当持有会计从业资格证书。()
(2011年上海.A类.108)行政公文发文处理是行政机关日常必须做好的基础性工作,也是办公部门处理行政公文不可或缺的工作内容,发文处理的首要任务是对行政公文进行()。
最新回复
(
0
)