首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the Chairman’s Statement below and answer questions 23 — 28. For questions 23 — 28, choose the correct answer. For each q
Read the Chairman’s Statement below and answer questions 23 — 28. For questions 23 — 28, choose the correct answer. For each q
admin
2012-08-29
37
问题
Read the Chairman’s Statement below and answer questions 23 — 28.
For questions 23 — 28, choose the correct answer.
For each question, mark the correct letter A,B or C.
Chairman’s Statement
Despite the appearance of a new competitor on the market the company continued to grow and increase its market share throughout 2000. Partly in response to this new threat but, more importantly, as part of a strategy for growth, several key decisions were taken this year. The most significant new developments included a range of vitamin rich children’s drinks and low calorie diet drinks, which both proved very popular.
The company is still best known for its range of refreshing fruit drinks and, not surprisingly, these were our biggest sellers once more. There were two new additions to the range last year, Squish and Liquid Sunshine, both of which have a distinctive Caribbean flavour. The first sales figures suggest that our expensive TV advertising campaign was very successful and that these products will soon be as popular as the rest of the fruit drink range.
Growth in the keep-fit and health markets meant our energy drinks did well in 2000. Sales of one brand, Booster were second only to fruit drinks in April. The strength of this particular market also explains the success of our new diet drinks.
There were, however, big differences in the performance of our older products. The company’s oldest product, mineral water, continued to enjoy a healthy share of a very profitable mass market. It seems our customers are still happy to stay with the brand despite the increasing number of competitors’ products. Unfortunately, the same cannot be said of our Ice-T and Chocomania drinks. Sales showed an initial increase in the summer after we re-launched both products but customers soon bought other brands and total annual sales for both product ranges were disappointing.
The company also said goodbye to its own brand of cola, launched in 1998. After two unsuccessful years of trying to break into the huge cola market, 2000 looked like being another poor year. The company finally accepted that it had made a wrong decision and stopped production in September of that year.
The company’s brand of mineral water has a______.
选项
A、small share of a small market
B、large share of a small market
C、large share of a large market
答案
C
解析
此题问的是公司的矿泉水品牌在市场的份额,第四段中mineral water,continued to enjoy a healthy share of a very profitable mass market的意思是:公司的矿泉水在十分有利可图的大市场中占有相当大的份额。healthy在此的意思是:相当大的;mass market在此与C项中的a large market同义。因此,答案应选C。
转载请注明原文地址:https://kaotiyun.com/show/8jbO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
•Readthearticlebelowaboutproductdifferentiationandthequestionsontheoppositepage.•Foreachquestion13-18,markon
•Readthearticlebelowaboutproductdifferentiationandthequestionsontheoppositepage.•Foreachquestion13-18,markon
•ReadthearticlebelowaboutSmithson’s,aBritishdepartmentstore,andthequestionsontheoppositepage.•Foreachquestion
•Readthearticlebelowaboutcruisebusiness.•ChoosethebestwordorphrasetofilleachgapfromA,B,C,orDontheoppo
•Readthearticlebelowaboutcruisebusiness.•ChoosethebestwordorphrasetofilleachgapfromA,B,C,orDontheoppo
•ReadthearticlebelowaboutMichaelDell’sbusinessexperience.•Choosethebestsentencefromtheoppositepagetofilleac
•ReadthearticlebelowaboutMichaelDell’sbusinessexperience.•Choosethebestsentencefromtheoppositepagetofilleac
ReasonsforInternationalTradeForeigntrade,theexchangeofgoodsbetweennations,takesplaceformanyreasons.Everyna
Lookatthestatementsbelowandtheinformationaboutnewspaperstories.Whichstory(A,B,CorD)doeseachstatementrefert
ThisWorkingLifeByMaureenDowdIntheworldofbusiness,itisnotalwayseasyforwomentodothe(29)thingsasmen.
随机试题
由出口国家或地区“自动”规定某一时期内某些商品对该国的出口限制,在限定的配额内自行控制出口,超过配额即禁止出口的非关税措施是()
属于癌前病变的乳腺疾病为
女性,56岁,甲状腺功能亢进治疗3个月,自行停药1个月,因急性阑尾穿孔紧急手术治疗,术后呕吐、腹泻;T40℃P120/分R36/分BP80/50mmHg;心律绝对不整,心率168次/分以下降温措施可选用,除了
在工程建设项目招标投标过程中,投标人提交的投标保证金可以是()。
在加工贸易合同项下海关准予备案的料件的保税情况为()。
下面属于确定关键风险指标的三个步骤的是( )。
具有各种繁殖方式的微生物是()。
下图是有关网民性别结构的数据资料。在60岁以下的各年龄组中男女网民占比差距最大的是()。
2019年1月21日,省部级主要领导干部坚持底线思维着力防范化解重大风险专题研讨班在中央党校开班。习近平总书记在开班式上强调,各级党委和政府要坚决贯彻(),落实党中央关于维护政治安全的各项要求,确保我国政治安全。
OnereasonwhyReebok’smanagerialpersonneldon’tliketheirshoestobecalled"footwearforyuppies’isthat______.Whatle
最新回复
(
0
)