首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
admin
2010-06-30
71
问题
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR(public relation).
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of U.S. companies. It may not belong before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, American lag behind their European and Asian counterparts in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the would so interdependent that there is no longer any such thing as foreign.
The underlined word "provincial" (Para. 3) most probably means"______".
选项
A、rigid in thinking
B、interested in world financial affairs
C、like people from the provinces
D、limited in outlook
答案
D
解析
这里要求猜测单词“provincial”的意义。根据上下文,作者在指出“作为一个总体,美国人倾向provincial”,紧接着又说“(美国人)对地方事务更感兴趣”,“这个国家(美国)的雇员的地理知识从来就不是那么优秀”,可见provincial应具有与local类似的意思,四个选项中D;“狭小的世界观”最为贴切;而选项B“对世界金融事务感兴趣”与以上分析相矛盾;选项A和C“思维刻板的”和“像来自乡下的人”则无从推测。
转载请注明原文地址:https://kaotiyun.com/show/9AJd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
EmployeesoftheTaffValeRailwayCompanyinSouthWalesgreasedthetracksandcuttelegraphwiresduringabitterstrikein1
"Junkscience"ishowElliotMorley,Britain’sministerresponsibleforgeneticallymodifiedfarming,describesstudiesthatcla
In1959theaverageAmericanfamilypaid$989forayear’ssupplyoffood.In1972thefamilypaid$1,311.Thatwasapricei
ToproducetheupheavalintheUnitedStatesthatchangedandmodernizedthedomainofhighereducationfromthemid-1860’sto
Somepeopleclaimthattelevisionisgoodforchildrenbecauseitgetschildrenclevererbywatchingit,whileothersthinkthat
America—thegreat"meltingpot"—hasalwaysbeenarichblendofculturaltraditionsfromallovertheworld.ManyAmericanfamil
EmployeesoftheTaffValeRailwayCompanyinSouthWalesgreasedthetracksandcuttelegraphwiresduringabitterstrikein1
AccordingtoCasey,whatdodesignersoftenforgetindesigningasystemoraproduct?
"Intelligence"atbestisanassumptiveconstruct--theword’smeaninghasneverbeenclear.【61】Thereismoreagreementonth
随机试题
FIDIC的宗旨是促使会员企业实现商业利益,成为国际上工程咨询业的会员之家,并向各成员协会乃至全社会传播()。
背景资料:某施工单位承接了一座公路隧道的土建及交通工程施工项目,该隧道为单洞双向行驶的两车道深埋隧道,设计净高5m,净宽12m,总长3500m,隧道穿越的地层有:砂岩、页岩、泥灰岩,局部夹有煤层,裂隙发育。设计采用新奥法施工、分部开挖和复合式衬砌,按规范
某企业2019年12月31目的资产负债表(简表)如下表所示。该企业2019年的营业收入为6000万元,营业净利率为10%,净利润的50%分配给投资者。预计2020年营业收入比2019年增长25%,为此需要增加固定资产200万元,增加无形资产100万元
Hemusthavehadanaccident,orhe______then.
彼得原理:是美国学者劳伦斯.彼得在对组织中人员晋升的相关现象研究后得出的一个结论,即在各种组织中,由于习惯于对在某个等级上称职的人员进行晋升提拔,因而雇员总是趋向于晋升到其不称职的地位。彼得原理有时也被称为“向上爬”原理。下列现象中符合彼得原理的是
“王子犯法,与民同罪”体现了法的什么特征?()
京华秋色,最先想到的总是香山。曾记得满山_______的壮观,在太阳下,那红色似乎在_______,像火焰一样。二三友人,骑着小驴,笑语与“嘚嘚”蹄声相和,循着弯曲小道,在山里穿行。秋的丰富和幽静_______得匀匀的,向每个毛孔渗进来。依次填入画横线部分
DanielDefoebegantowriteRobinsonCrusoewhenhewas
A、Becausesheisill.B、Becauseshelostherjob.C、Becausesheisnotateacher.D、Becauseshegetsanotherjob.B“fire”意为解雇,故选
Morethan15millionAmericansundergosurgeryeachyear,butsomeelectiveoperationsmaybemoreaboutthesurgeon’spreferen
最新回复
(
0
)