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  3. The act of Googling oneself has become the digital age’s premiere guilty pleasure—an activity enjoyed by all and admitted by few

The act of Googling oneself has become the digital age’s premiere guilty pleasure—an activity enjoyed by all and admitted by few

admin2012-08-05  29
问题     The act of Googling oneself has become the digital age’s premiere guilty pleasure—an activity enjoyed by all and admitted by few. The phenomenon has even been the subject of scholarly research. Last year, a study concluded that the practice of self-Googling can partly be traced to a rise in narcissism (自恋) in society, but that it is also an attempt by people to identify and shape their personal online "brand."
    The reason people search for themselves is that they’re curious about what other people see when they search for their name. One problem is they don’t have any control over the search results and they will never appear on the first page of the search results. If your name is Brian Jones and you’re not the former Rolling Stones guitarist, you don’t exist.
    To give people a bit more control over search results, Google introduced a feature this week called a "Google profile" which users can create, so that a little personal information appears at the bottom of US name search pages. Once users create a Google profile, their names, occupation, locations and photos if they choose appears in a box on the first page of the search results for their names. Besides, there’s a link to a full Google profile page that in many ways resembles a Facebook page.
    The similarity to Facebook is no accident. By giving users a little control over the results that appear on a search for their names, Google hopes to establish a social network base and take on wildly popular sites like Facebook and MySpace. Facebook users who otherwise couldn’t be bothered to set up a separate profile page on Google might find the idea appealing if it gives them some control over the Google search results for their names.
    The more information you add to your profile, the higher your page is likely to be ranked on a Google search for your name and associated keywords, such as the name of your hometown, your job title or where you work or go to school. And the more richly detailed your Google profile is, the more Google knows about you. There’s no advertisement attached to Google profiles, but in the future, the company could easily sell ads targeted to your personal details, much as they’ve already done on Gmail.
What is the fundamental reason for Google’s introducing Google profile?
选项 A、To make an accidental coincidence.
B、To compete with other similar websites.
C、To appeal to more users and get more profits.
D、To set up more profile pages on Google.
答案C
解析 细节推断题。谷歌公司引进个人信息系统的目的是建立社交网络基地并且与Facebook等公司竞争，最终吸引更多的用户使用谷歌搜索引擎从而获利，所以C)与文章意思相符。
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