首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They realized some companies exploited the movement. B、They didn’t know what to do. C、They didn’t realize some companies made
A、They realized some companies exploited the movement. B、They didn’t know what to do. C、They didn’t realize some companies made
admin
2019-04-22
37
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
录音提到,消费者意识到有些公司在讲假话并且滥角绿色革命运动,故选A。
转载请注明原文地址:https://kaotiyun.com/show/9EX7777K
0
大学英语六级
相关试题推荐
Wemightbelivingforlongerthanever,butwearesick.About95percentofpeoplehaveatleastonehealthcomplaint,witha
Lifehasneverbeeneasyforjust-hatchedMagellanicpenguins,butclimatechangeismakingitworse,accordingtoadecades-lon
A、Watermightbecomecleanandpure.B、Peoplewillliveinabetterenvironment.C、Therewillbenopolicetoprotectpeople.D、
A、Denimjeans.B、Informaljeans.C、Jeanswithzippers.D、Bluejeans.D录音开头提到,牛仔裤有多种款式和颜色,其中bluejeans(蓝色牛仔裤)被认为最具美国特色(特别是美国老西部)。
A、Theyhavethought.B、Theyreplaceourjobs.C、Theyperformboringtasks.D、Theycreateexplosions.B录音开头提到,机器人占领世界或许并非如此戏剧性,他们
A、Allofthemarebigbutcheap.B、TheyareavailableontheInternet.C、Wecanbuythemfromastore.D、Ittakeshourstodownl
A、Mid-nineteenthcentury.B、Late-nineteenthcentury.C、Mid-eighteenthcentury.D、Late-eighteenthcentury.A短文开头说道,美国有很多中国餐馆,超市里也
A、Collegegraduatesearnmoremoney.B、Thereturnonhighereducationisbad.C、Collegegraduatestendtolosetheirjobs.D、Pur
A、Itwillmakethemistakesfamiliartous.B、Itwillhelpustofixpastmistakes.C、Itwillhelpustorealizeourresolutions
随机试题
尿路感染是常见病,发病率约占人口的
心理过程包括哪三个过程
弱矩阵式、强矩阵式和平衡矩阵式三种项目管理组织形式的主要区别在于()。
根据《建设工程施工劳务分包合同(示范文本)》(GF—2003—0214),应由劳务分包人承担的工作费用是()。
对在境内设立证券公司或者在境外设立、收购或者参股证券经营机构的申请,国务院证券监督管理机构自受理之日起()内作出批准或者不予批准的书面决定。
中国共产党把毛泽东思想确定为党的指导思想的会议是()。
数学教学中为什么要贯彻理论与实际相结合的原则?
下列何种权利可以由当事人一方以自己的行为使法律关系发生变动()
简述抵押人的权利。
有如下程序段:intx=12;doubley=3.141593;printf("%d%8.6f",x,y);其输出结果是()。
最新回复
(
0
)