首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、To fight childhood obesity. B、To help disadvantaged kids. C、To encourage kids to play more sports. D、To urge kids to follow th
A、To fight childhood obesity. B、To help disadvantaged kids. C、To encourage kids to play more sports. D、To urge kids to follow th
admin
2019-03-08
45
问题
Today, I’d like to talk about what happens when celebrity role models get behind healthy habits, but at the same time, promote junk food.(23)Currently, there’s mounting criticism of Michelle Obama’s "Let’s Move!" campaign, which fights childhood obesity by encouraging youngsters to become more physically active, and has signed on singer Beyonce and basketball player Shaquille O’Neal, both of whom also endorse sodas, which are a major contributor to the obesity epidemic. Now there’s a lot more evidence of how powerful a celebrity— especially a professional athlete—can be in influencing children’s behavior.
In a report published by the Rudd Center for Food Policy and Obesity at Yale University, researchers studied 100 professional athletes and their endorsement contracts. The team focused on athletes since they are theoretically the best role models for active, healthy lifestyles for children. After sorting the deals by category, they determined that among the 512 brands associated with the athletes, most involved sporting goods, followed closely by food and beverage brands.
Sports drinks, which are often high in sugar and calories made up most of the food and drink deals, with soft drinks and fast food filling out the remainder. Of the 46 beverages endorsed by professional athletes, 93% relied exclusively on sugar for all of their calories.
It’s no surprise that high-profile athletes can influence children’s eating behaviors, but the scientists were able to quantify how prevalent these endorsements are in the children’s environment. Advertisements featuring professional athletes and their endorsed products tend to get impressive exposure on TV, radio, in print and online.(24)And in 2010, the researchers reported that children ages 12 to 17 saw more athlete-endorsed food and beverage brand commercials than adults.
One reason any campaign wants a popular celebrity spokesperson is because kids are attracted to them no matter what they are doing. We can’t expect kids to turn off that admiration when the same person is selling sugar. At best, kids might be confused. At worst, they’ll think the messages about soda are the same as the messages about water, but those two beverages aren’t the same.
(25)If children are turning to athletes as role models, it’s in their best interest if their idols are consistent. Consistent messaging of positive behaviors will show healthier lifestyles for kids to follow.
Questions 23 to 25 are based on the recording you have just heard.
23. What is the aim of Michelle Obama’s campaign?
24. What does research find about advertisements featuring professional athletes?
25. What does the speaker think kids’ idols should do?
选项
A、To fight childhood obesity.
B、To help disadvantaged kids.
C、To encourage kids to play more sports.
D、To urge kids to follow their role models.
答案
A
解析
讲座开头提到,米歇尔·奥巴马的“Let’s Move!”是通过鼓励孩子们多做体育运动以减少儿童期肥胖现象的活动。因此,该活动的目的在于对抗儿童肥胖,故答案为A)。
转载请注明原文地址:https://kaotiyun.com/show/9ZH7777K
0
大学英语六级
相关试题推荐
Technologycanmakeussmarterorstupider,andweneedtodevelopasetofprinciplestoguideoureverydaybehaviorandmakes
Mostofusareacutelyawareofhowmuchmobiledataweconsumeonourphonesandtablets.That’sbecauseAmericansarelargely
A、Tobuildhospitalsandschools.B、Tobuildroadsandrailways.C、Totrainthepoliceofficers.D、Toteachandtrainthecitize
A、1.96million.B、19.6million.C、1.97million.D、19.7million.A录音最后提到,根据BBC的描述,在英国上大学的学生人数在近代历史上第一次下降,从2007年的197万下降至去年(2008年)的
A、Workers’longworkinghours.B、Workers’poorworkingconditions.C、Thelowrateofinflation.D、Thehighlevelofunemployment
A、Theywererated8.3%higherthantheaverageones.B、Theyweresoldatanaveragepriceof$61perpair.C、Theywererated8.1
A、Theyspentaweekstudyingtheirownpurchasingbehaviour.B、Theyresearchedtheimpactofmobilephonesonyoungpeople.C、Th
A、Spring.B、Summer.C、Autumn.D、Winter.D对话中女士问男士:“为何冬天是最好的观鲸季节?”故选D。
A、Purchasingaveryexpensiveredsportscar.B、Findingsuddenlyyourbabyisawayfromyou.C、Feelingidlealldaylongwithno
ThedirectraysofthesuntouchtheequatorandstrikenorthwardtowardtheTropicofCancer.IntheSouthernhemispherewinter
随机试题
Inatelephonesurveyofmorethan2,000adults,21%saidtheybelievedthesunrevolved(旋转)aroundtheearth.An【C1】______7%di
A.中脘B.太冲C.肾俞、命门D.内庭治疗湿热泄泻除主穴外可配用
急性硬膜外血肿的临床特征是
女性生殖系统恶性肿瘤中发病率最高的是
患者男,55岁。糖尿病史5年,1周来低热37.9℃,伴咳嗽,痰中偶带血,胸片示肺中野多发片状结节状阴影,血沉86mm/h,痰涂片抗酸染色阳性。该患者最可能的诊断是
甲、乙两公司签订了一份买卖合同,双方约定由甲公司向乙公司出售1000吨东北大米,甲公司负责将货物于4月3日运送至乙公司,乙公司在收到货物后10日内付清货款。2月20日,甲公司与丙运输公司订立货物运输合同,双方约定由丙公司将1000吨大米运送至乙公
2014年8月,某公司销售一批原材料,开具的增值税专用发票上注明的售价为15000元,增值税税率为17%,材料成本14000元,则该企业编制会计分录时,应借记的其他业务成本科目的金额是()元。
在高中的教学中,教师应帮助学生打好基础、发展能力,请简述具体的做法。
在解应用题时,老师总是一再强调要读懂题目,必要时可以画示意图。他这样做的目的是为了让学生()。
Howwasthedeerwhentheboyfirstsawit?Whatmadetheboyhavesomeunderstandingofthehorribleants?
最新回复
(
0
)