首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、To fight childhood obesity. B、To help disadvantaged kids. C、To encourage kids to play more sports. D、To urge kids to follow th
A、To fight childhood obesity. B、To help disadvantaged kids. C、To encourage kids to play more sports. D、To urge kids to follow th
admin
2019-03-08
72
问题
Today, I’d like to talk about what happens when celebrity role models get behind healthy habits, but at the same time, promote junk food.(23)Currently, there’s mounting criticism of Michelle Obama’s "Let’s Move!" campaign, which fights childhood obesity by encouraging youngsters to become more physically active, and has signed on singer Beyonce and basketball player Shaquille O’Neal, both of whom also endorse sodas, which are a major contributor to the obesity epidemic. Now there’s a lot more evidence of how powerful a celebrity— especially a professional athlete—can be in influencing children’s behavior.
In a report published by the Rudd Center for Food Policy and Obesity at Yale University, researchers studied 100 professional athletes and their endorsement contracts. The team focused on athletes since they are theoretically the best role models for active, healthy lifestyles for children. After sorting the deals by category, they determined that among the 512 brands associated with the athletes, most involved sporting goods, followed closely by food and beverage brands.
Sports drinks, which are often high in sugar and calories made up most of the food and drink deals, with soft drinks and fast food filling out the remainder. Of the 46 beverages endorsed by professional athletes, 93% relied exclusively on sugar for all of their calories.
It’s no surprise that high-profile athletes can influence children’s eating behaviors, but the scientists were able to quantify how prevalent these endorsements are in the children’s environment. Advertisements featuring professional athletes and their endorsed products tend to get impressive exposure on TV, radio, in print and online.(24)And in 2010, the researchers reported that children ages 12 to 17 saw more athlete-endorsed food and beverage brand commercials than adults.
One reason any campaign wants a popular celebrity spokesperson is because kids are attracted to them no matter what they are doing. We can’t expect kids to turn off that admiration when the same person is selling sugar. At best, kids might be confused. At worst, they’ll think the messages about soda are the same as the messages about water, but those two beverages aren’t the same.
(25)If children are turning to athletes as role models, it’s in their best interest if their idols are consistent. Consistent messaging of positive behaviors will show healthier lifestyles for kids to follow.
Questions 23 to 25 are based on the recording you have just heard.
23. What is the aim of Michelle Obama’s campaign?
24. What does research find about advertisements featuring professional athletes?
25. What does the speaker think kids’ idols should do?
选项
A、To fight childhood obesity.
B、To help disadvantaged kids.
C、To encourage kids to play more sports.
D、To urge kids to follow their role models.
答案
A
解析
讲座开头提到,米歇尔·奥巴马的“Let’s Move!”是通过鼓励孩子们多做体育运动以减少儿童期肥胖现象的活动。因此,该活动的目的在于对抗儿童肥胖,故答案为A)。
转载请注明原文地址:https://kaotiyun.com/show/9ZH7777K
0
大学英语六级
相关试题推荐
It’spossibletoadmireOprahWinfreyandstillwishHarvardhadn’tawardedheranhonorarydoctoroflawdegreeandthecommenc
中国银行是中国历史最悠久的商业银行之一,成立于1912年。新中国成立后,中国银行成为国家外汇(foreignexchange)专业银行,承担外汇经营管理工作,为中国对外贸易发展和国家经济建设做出了重大贡献。2008年,作为北京奥运会和残奥会(Paraly
WhyCan’tAmericanStudentsCompete?TwiceasmanystudentsinSingaporeareproficientinmathasintheUnitedStates.
Anewalcoholdetectionsystemcouldbeintroducedincarsby2020,preventingintoxicated(喝醉的)driversfromstartingtheircars.
AreyourFacebookfriendsmoreinterestingthanthoseyouhaveinreallife?Hashigh-speedInternetmadeyouimpatientwithslo
A、Itisunacceptedbysomanystudents.B、Itistakendirectlyfromstudents’salary.C、Itbecomeslowwhentheloanisreceived
A、Thewaterwillflowsouth.B、Thesealevelwillrise.C、Theoceanwillbecomemoreacid.D、Thefloodswilldestroycities.B女士
A、Sittingstill.B、Contactingpeople.C、Trainingimagination.D、Improvingskills.A说话人认为在现代社会中,人们最需要的是放慢步伐,集中注意力和静坐,A“静坐”与对话相符,为
ThedirectraysofthesuntouchtheequatorandstrikenorthwardtowardtheTropicofCancer.IntheSouthernhemispherewinter
TheInvisibleFuelProvidesEnsuranceforEnergySecurityintheFutureA)Whenenergyeconomistsgazeintotheircrystalballst
随机试题
称为访问控制保护级别的是()
简述5种免疫球蛋白的功能。
甲是限制行为能力人,因和乙之间的债务关系,签发给乙一张支票,乙收到支票后背书转让给丙,丙又背书转让给丁,丁向银行请求付款时,银行以出票人印鉴不清拒付。丁可向下列哪些人行使追索权?()
根据《招标投标法》的相关规定,投标人与招标人串通投标,损害国家、集体、公民合法权益的,应()。
根据《基本农田保护条例》的规定,铁路、公路等交通沿线,城市和村庄、集镇建设用地区周边的耕地应用()。
当市场价格高于合约的执行价格时,看涨期权的买方会选择()。
2012年5月,A公司为扩大经营准备修建一栋商业楼,为此与B公司签订建设工程施工合同,约定由B公司承建该楼,A公司先付丁程款的20%,余款待工程验收合格后支付,为完成建设工作,B公司向C公司购买一台推土机,价款100万元,分5期支付,每期20万元,价款付清
近代警政管理体制主要受()影响。
为了实现数据终端设备之间的通信,在通信网络中必须设置交换中心,以便为需要通信的数据终端建立通信链路,通信结束后再拆除链路。目前Internet网络中使用的交换技术主要是( )。
以下有关VBA中变量的叙述错误的是()。
最新回复
(
0
)