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  3. Everyone knows Hong Kong as the lively island city is home to over seven million people perpetually on the move. But it may be a

Everyone knows Hong Kong as the lively island city is home to over seven million people perpetually on the move. But it may be a

admin2014-12-26  49
问题     Everyone knows Hong Kong as the lively island city is home to over seven million people perpetually on the move. But it may be a surprise to learn that many of the residents in this bustling city don’t spend much time searching in their pockets for change, especially on public transport. Instead, they whip out their Octopus, a contactless smart card with a chip that communicates with a fare processor in less than a second. It has been in use in Hong Kong since 1997.
    But what’s new about Octopus is that recent advances in technology mean that it’s being used with phones too. "Now with the advance of smart card technology, we’ ve been able to insert the Octopus mobile SIM inside a smart phone," explained Octopus CEO Kevin Goldmintz, in an interview with CNN’ s Kristie Lu Stout.
    Since the Octopus card was released nearly two decades ago, its use has branched off into much more than just transport. Forgot your wallet, purse or cash? Not to worry. The Octopus can buy your coffee, a movie ticket, clothes, groceries and even allow you to shop online.
    Another new venture is that Octopus has recently partnered with Taobao. Though purchases have to remain relatively small with a current ceiling of $130 on each card, Octopus says it allows the customer to easily interact for a purchase.
    Octopus has broadened its reach into mainland China with a dual card in Guangdong province and another in Shenzhen. "We’ re able to put a Hong Kong dollar purse inside the card, as an e-wallet" said Goldmintz.
    Octopus says its vision for the next ten years includes tackling the physical / digital convergence and growing its e-commerce strategy. "And I think the other side of it will also be exporting the knowledge that we’ve accumulated over 17 years of doing contactless smart card, and placing that knowledge in other cities around the world," Goldmintz told Stout.
    As for the future, Octopus is optimistic that a cashless society will spread to other areas, particularly in its own patch of the Asia-Pacific area. "You know I buy my lunch with my Octopus. I pay for drinks on Octopus. I buy coffee with my Octopus," said Goldmintz. "So I think there will be day when both Hong Kong and other cities around Asia-Pacific particularly will be looking towards a cashless society," he said. "I think we’re going to make huge in-roads in the next five to ten years in this."
What’ s Goldmintz’ s attitude towards Octopus’ future?
选项 A、Doubtful.
B、Optimistic.
C、Not clear.
D、Pessimistic.
答案B
解析 态度题。根据最后一段“You know I buy my lunch with my Octopus．I payfor drinks on Octopus．I buy coffee with my Octopus．”said Goldmintz．“So I think therewill be day when both Hong Kong and other cities around Asia-Pacific particularly willbe looking towards a cashless society．”he said．“I think we’re going to make hugein-roads in the next five to ten years in this．”可以看出他认为未来亚太地区都会是电子消费社会，所以态度是积极乐观的。因此，正确答案是B。
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