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  3. For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit

For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit

admin2023-02-13  31
问题     For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit margins and can cause a lot of logistic difficulties. A well-streamlined policy is needed and it demands creating processes that are clear for the customer on the one hand, and feasible for the seller on the other hand. Here is why streamlining a return policy in e-commerce is vital for success:
    An unclear or inflexible return policy may result in lost sales. For customers, shopping online means giving up seeing, touching and trying an item in order to get other advantages, such as convenience, a better price or availability (可获性) of certain goods. Some customers fear that the product might not be as good as expected or might arrive damaged. They demand to know exactly how to return the products and receive their money back. The following chart shows the consequence of an unclear return policy.
    Why do you give up a shopping cart with items you’ve added for purchase?
    Willing to complete the purchase, but getting distracted.       30%
    Unclear return policy.                                                               29%
    Choosing to shop in store.                                                      26%
    Lack of international payment.                                             9%
    Others.                                                                                 6%
    A clear returns policy increases customer satisfaction. A latest report revealed that 53% of customers were satisfied when the return policy and procedure was clear.
According to  the second  paragraph, customers demand a clear return policy because they  fear that________.
选项 A、the product ordered might arrive damaged
B、they may have to pay a return change fee
C、their personal information might be leaked
D、the product may be delivered to a wrong address
答案A
解析 信息明示题。由题干中出现的second paragraph、a clear return policy、fear定位到文章第二段第三、四句。定位句指出，一些客户担心产品可能没有预期的那么好，或者可能在到达时受损，所以他们要求清楚地知道如何退货和退款。比对选项，可以确定A)“订购的商品到达时可能会受损”为本题的答案。
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