首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing
admin
2013-09-16
39
问题
Look at the notes about an enterprise.
Some information is missing.
You will hear part of a presentation by a marketing manager of the company.
For each question, fill in the missing information in the numbered space using one or two words.
You will hear the presentation twice.
Mary Kay Company
Purpose of this talk: to 【B1】______in the Chinese market
Most of the career women enjoy high ability of 【B2】______
The consumer groups are the career
women of the age between 【B3】______and______
Chinese consumers usually buy the
articles of skin care, 【B4】______and______
The consumption psychology of the
Chinese consumers is mostly for 【B5】______and______purpose
Elements exerting influence on the brand: 【B6】______and______
MKC should promote its products by the 【B7】______of media propaganda
【B2】
The core ability of MKC Company is to provide limitless opportunities for career women, and teach them how to take care of their skin and use cosmetics, and supply the consumers with the best personal service by its product. In order to obtain success in the Chinese market, the following information about the Chinese consumers should be taken into consideration:
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume, and the brands go as Avon, Balei, Dabao, and so on.
Now I’ll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price- The consumption psychology of the Chinese consumers is mostly for practical and economical purposes. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, radio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salons, so as to help the target consumer groups to recognize Mary Kay products.
选项
答案
Consumption
解析
转载请注明原文地址:https://kaotiyun.com/show/9uEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Lookatthenotesbelow.Youwillhearamantalkingtothereceptionistatthefrontdeskofahotel.
Youwillhearfiveshortrecordings.Foreachrecording,decidewhatcorporatetypeeachcompanybelongsto.Writeonel
Youwillhearaguestspeakeronaradioprogrammetalkingabouthowtobesuccessfulinnegotiation.Foreachquestion(23-3
Lookatthenotesbelow.YouwillhearMonica,acustomerservicesmanager,discussingdeliveriesandsupplierswithhercol
YouwillhearaninterviewwithEueWoods.Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.A
Youwillhearfiveshortrecordingsaboutdeliveryproblems.Foreachrecording,decidewhichproblemthespeakertalksabou
Listenbetter,managebetterAThereisagreatdifferencebetweenlisteningandhearing.Youshouldmakeeffortsinliste
•Lookatthestatementsbelowandtheinformationaboutflightsontheoppositepage.•Whichflight(A,B,CorD)doeseachs
WhydoesJanetWillisthinktheyneedtouseanoutsideagency?Janetthinksthekeytoasuccessfulclient/agencyrelationship
Salesincreasedsteadilyfrom1998to2000.
随机试题
患者,男性,36岁,背部大片烫伤后感染,创面脓液为绿色,特殊的甜腥臭味,感染的细菌是
输血的适应证中,不包括()
A.贫血重而出血轻B.贫血与出血相一致C.贫血轻而出血重D.有贫血而无出血E.无贫血而有皮下出血缺铁性贫血与出血的关系是
关于室内防水高度的说法,正确的是()。
把下列句子组成语意连贯的语段,排序最恰当一项是()。①在希望的田野上,有多少人在亟待放喉歌唱②黄沙抹杀了正在渲染的新绿柳色,挡住了春天的主旋律视线③只是隆冬的天气并非今天这样糟糕,这样令人沮丧,令人坐立不安,令人长叹短嘘④极目远眺
社会工作者小王对服务对象说:“我知道你经历这些事情很不容易,但是用喝酒来发泄情绪对自己身体不好,也增加家里负担。你还是把酒戒了吧!”小王在上述回应中体现的服务技巧是()。
(1)什么是心理测试?(2)心理测试所包含的具体内容是什么?
在生产资料所有制所包含的诸方面经济关系中,决定生产资料所有制性质的最基本的经济关系是生产资料的()。
正当程序是法治思维方式的基本特征之一。正当程序的基本特征是具有()
Aneweconomicspaperhassomeold-fashionedadviceforpeoplenavigatingthestressesoflife:Findaspousewhoisalsoyourb
最新回复
(
0
)