首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
admin
2013-11-29
24
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options--even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "the pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face--particularly the call to end the exclusive deals that bottlers make with school districts--comes amid rising concern over kids’ health: American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the Lancet fingered soda pop as a likely culprit. Communities--and legislators--are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $ 43 million over 10 years. And in a searing’ report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards (the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TV, to middle-school math texts that cite Nike and other bran-name products in their word problems, to company-sponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif.-based Center for Commercial-Free Public Education, views Coca-Cola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff--or school districts to give up the revenue. At Wheeler High School in Marietta, Ga., where students arrive before 7 a.m. and stay as late as 11 o’clock at night, they rely on the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, in- stall a new high-jump pit, and pay $ 7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money."
The phrase "back off" in boldface in this context probably means ______.
选项
A、to keep promise of fulfilling the contracts
B、to avoid making as many deals as before
C、to refrain from doing .business with schools
D、to yield in claims while making a contract
答案
D
解析
从第三段的内容可知,学校是与当地的小批发商(local bottlers)签约的,总公司只能要求(而无法保证)这些小批发商签约时做些让步;因此D项“签约时降低要求”为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/ANhO777K
0
考博英语
相关试题推荐
ThecreationofUNwas,perhaps,themost______achievementofthe20th,century.
Theprocessbymeansofwhichhumanbeingsarbitrarilymakecertainthingsstandforotherthingsmanybecalledthesymbolicpr
Customerexperienceistheinternalandsubjectiveresponsecustomershavetoanydirectorindirectcontactwithacompany.【B6】
Themostnoticeabletrendamongtoday’smediacompaniesisverticalintegration—anattempttocontrolseveralrelatedaspects
FeweventsinmodernJapan’srecenthistoryhavebeenanticipatedwithgreaterinterestandexpectationthantheso-called"Bi
AlmosteverydaythemediadiscoversanAfricanAmericancommunityfightingsomeformofenvironmentalthreatfromlandfills,g
Theearthiswitnessinganurbanrevolution,aspeopleworldwidecrowdintotownsandcities.In1800onlyfivepercentofthe
Scienceisadominantthemeinourculture.Sinceittouchesalmosteveryfacetofourlife,educatedpeopleneedatleastsome
Thesizzlingstreamsofsunlightwerejustbeautifullyglimmeringdownonthecrispgreenschoolyard.Suchawonderfuldaythat
Itisintheschool______hestudiedtenyearsago______hegaveawonderfulspeech.
随机试题
Oursurroundingsarebeingpollutedfasterthannatureandman’spresenteffortscannotpreventit.Timeisbringingusmorepeo
关于肝豆状核变性,哪项不正确:()
病理组织学诊断室和病理会议室的基本设施包括
流行性出血热早期低血压的主要原因是()
特种设备监督检验的对象包括()。[2012年10月真题]
2017年4月24日,安徽省召开省政府专题会议,研究推进合肥综合性国家科学中心建设工作。会议指出,要发挥现有优势,积极承接国家重大科学装置落户安徽省,全力构建涵盖()的全链条式创新体系。
“画饼不能充饥”,从物质和精神的关系来看,这是因为:
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand1
SQL语句中的SELECT命令建立表之间联系的短语为______。
宏命令FindNext的功能是
最新回复
(
0
)