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  3. What attracts customers? Obviously the quality of a product does, but visual images【61】a great deal. It is not only the image pr

What attracts customers? Obviously the quality of a product does, but visual images【61】a great deal. It is not only the image pr

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问题     What attracts customers? Obviously the quality of a product does, but visual images【61】a great deal. It is not only the image provided by the packaging that【62】but the whole corporate【63】of the company. There are now many products and services on the market which are similar in content【64】produced by different companies. It is vital, therefore, for a company to【65】itself from its competitors by having a strong company image which is immediately【66】.
    Logos are part of this image. They are【67】which often include a name or initials to identify a company. The logo establishes a【68】identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and【69】the ages have used colors and symbols to show their identity. In different cultures, different colors【70】different meanings. Some colors may be connected with coldness in one culture and with【71】in another: some colors represent【72】in one culture but death in another. International companies have,【73】, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
    Many companies have, over the years,【74】their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can【75】loyalty by【76】the instinct. Some logos【77】an idea of the product, and a case in point is the steering wheel in the Mercedes logo. Logos are used on letterheads, packaging and【78】as well as on the product itself. They may also appear in newspapers or on television as part of an advertising【79】.
    Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the【80】. Logos, therefore, need to be original and to have impact and style.
选项 A、promote
B、inspire
C、prompt
D、stir
答案B
解析 本题考核的知识点是：动词辨析。promote意为“促进，发扬，提升，提拔”，如：Our teacher has been promoted to headmaster．我们的老师已被提升为校长了。inspire意为“鼓舞，感动，激发，启示”，如：I was inspired to work harder than ever before．我受到激励比以往任何时候都更加努力地工作。prompt意为“提示，鼓动，促使”，如：The man confessed that poverty prompted him to steal．这个男子承认是贫穷促使他偷窃的。stir意为“轰动，激起，惹起”，如：He was deeply stirred by the news．他深为这个消息所激动。此处指公司的标志可以激发员工对公司的忠诚，B符合题意。
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