首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The interview is conducted to discuss the significance of sales figures in recession and
The interview is conducted to discuss the significance of sales figures in recession and
admin
2012-04-27
35
问题
The interview is conducted to discuss the significance of sales figures in recession and
Part Four. Questions 23 to 30.
You will hear a radio interview between a woman and a man about sales in recession. They have discussed in detail the significance of sales figures in recession.
For each question (23-30), mark one letter (A, B, or C) for the correct answer.
After you have listened once, replay the recording.
You have forty-five seconds to read through the questions.
[pause]
Now listen , and mark A , B or C
W: Hello, Mr. Hall. It’s nice to have you here with our listeners and talk about sales in recession today.
M: It is my honor, Miss Scott.
W: So, what do you think of sales figures?
M: Well, sales figures are very important indicators often used as evidence of the general health of the economy. In a recession, any rise in high street sales is usually quoted by government ministers as evidence of the increase in consumer confidence that is the first step on the road back to economic growth.
W: Really?
M: Yes. In free market terms, sales figures reflect the state of local market forces at any one place and at any one time. They show the amount of a product that the public wants to buy at the current price.
W: I see.
M: To a large extent, this is true. At times of falling sales, high street shops are forced to reduce prices with out-of-season sales, special offers and even "closing down" sales. Newspapers are full of advertisements for special offers on consumer durables, cars, for example, or computers and video recorders.
W: Then what is the reason of price reduction for these goods?
M: The reason why these goods become the ones that are most frequently discounted in times of recession is that they are the most expensive in terms of their opportunity cost. Opportunity cost is their relative value to buyers compared to the value of alternative goods and services on which they may want to spend that same amount of money. If you have the money, you can buy a CD player or go on a short holiday, but you cannot do both.
W: Interesting.
M: Even more important, perhaps, is the consumer’s fear of his or her personal future. In recessions come job losses, with job losses comes an increased reluctance to spend. It is expensive luxuries such as videos that are the first items to be cut from household budgets. People feel the need to save against the possible future loss of income. In recessions, a greater proportion of the public’s income is saved than in times of economic growth.
W: That is true. Then this must exert some effect on manufacturers?
M: Certainly. The effect of all this on manufacturers can easily be seen. Falling sales lead to production cut-backs. This results in the under-capacity of plant and machinery. Since fixed overheads remain basically the same, other ways of cutting back on costs and thus of reducing prices have to be found. Almost always, this is achieved through cutting back on jobs.
W: So, many people will lose their jobs.
M: Yes, but therein lies the problem. Although, for a manufacturer, cutting back on the workforce is a relatively simple short-term solution it is not necessarily the best long-term strategy. In certain key industries, skilled labor is hard to find and keep. The job market can fluctuate as erratically as the consumer market.
W: What do manufacturers usually choose to do accordingly?
M: Manufacturers, therefore, tend to wait longer before they lay off any staff than they would do if they were obeying market forces. In order to keep these workers fully occupied, companies may have to depress prices artificially to a point lower than that demanded by prevailing market forces, merely in order to maintain production levels. It is almost certainly true, therefore, that there are forces at work at the time when an economy is entering a recession that distort the real value of sales figures. It may also be true that, on the way out of a recession, or in a boom period, the competition for scare labor has the same distorting effect.
W: Thank you very much, Mr. Hall.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part Four. You now have ten minutes to transfer your answers to your Answer Sheet.
[pause]
选项
A、forced to reduce prices.
B、encouraged to prolong their business hours.
C、stimulated to sell more goods than ever.
答案
A
解析
在销售额不断下降的情况下,专卖店会受到什么影响?根据对话内容,“At times of falling sales,high street shops are forced to reduce prices.”在销售额不断下降的情况下,专卖店会被迫降价促销。故选A。
转载请注明原文地址:https://kaotiyun.com/show/AkEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
•Youwillhearthreetelephoneconversationsormessages.•Writeoneortwowordsoranumberinthenumberedspacesontheno
Lookatthenotebelow.Youwillhearamanphoningacustomeraboutanorder.
Lookatthenotesbelow.Youwillheartwocolleaguesdiscussinganadditionallocationfortheirbusiness.
Youwillhearanotherfiverecordings.Foreachrecording,decidewhatthespeaker’spurposeis.Writeoneletter(A-H)next
•Youwillhearthreetelephoneconversationsormessages.•Writeoneortwowordsoranumberinthenumberedspacesonthenote
Lookatthenotesbelow.Youwillheartwocolleaguesdiscussingaplanfornewproductsexhibition.
YouwillhearaninterviewwithTensilica’sCEO,ChrisRowen.Foreachquestion(23-30),markoneletter(A,BorC)fortheco
Foreachrecording,decidewhatthespeaker’sopiniononintroducingnewproductsintothemarketis.Writeoneletter(A-H)n
Lookatthenotesbelow.Youwillhearamanrequestingsomeinformationaboutajob.MESSAGEFo
Yourcompanyneedsapeanutproductssupplierandhasrunasupplieradvertisement。YouhavereceivedaletterfromBVLLtd.ape
随机试题
A.我们要坚决改善社会治安,治理脏乱环境,创建更多的文明城镇。B.我们如不搞改革、不坚持开放政策,我们的战略目标就不可能实现。这是一个我们必须通过的关。C.我们要形成我市独特的经济开发格局:旅游搭台,经贸唱戏。D.我们要积极鼓励社会
最易发生抗原变异的病毒是
属于专性需氧菌的是
路堤试验路段施工总结的内容包括()。
股东大会就发行分离交易的可转换公司债券作出决定,不包括下列()事项。
以相关者利益最大化作为财务管理目标的优点有()。
【2014上】教师如何为幼儿的主动学习提供支持。
下列关于“典型”的发展阶段,说法不正确的是()。
Manyyearsagowhenthesummersseemedlongerandlifewaslesscomplicated,wehadrentedacottage【C1】______ariverinthehea
【B1】【B10】
最新回复
(
0
)