首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read this text taken from a book on marketing management. Choose the best sentence to fill each of the gaps. For each gap (9-14)
Read this text taken from a book on marketing management. Choose the best sentence to fill each of the gaps. For each gap (9-14)
admin
2012-03-12
75
问题
Read this text taken from a book on marketing management.
Choose the best sentence to fill each of the gaps.
For each gap (9-14), mark one letter (A-H) on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning, (0).
The Development of the Shoe Industry
From 1900 until 1940s, approximately 400 shoe manufacturers were operating in New England; by 1985, only 10 percent remained. (0) C . Murrayhill survived by producing a premium-quality product that was difficult to duplicate and that appealed to a narrow market segment willing to pay high prices for Murrayhill quality. As fashion became a more important component of men’s shoe purchasing behavior and casual styles became more popular, the company broadened its product line to include several fashionable and light-weight styles that retained the famous Murrayhill quality. (9)............. In 1985, the men’s premium shoe market was considered to include brands with a price range of $75 or higher. Murrayhill, Inc. Hohnston & Murphy, E. T. Wright &. Company, Alien Edmonds, and Florsheim were the major domestic manufacturers producing premium shoes. Measuring market share within the industry was . difficult because so many of the manufacturers were private companies, like Murrayhill. (10)............. Alien Edmonds, headquartered in Wisconsin, relied primarily on nonproprietary retail outlets for its distribution. Its advertising was sizable, with expenditures in $ 1 million to $ 2 million range. (11)............. Alien Edmonds also operated a small direct mail catalog business, the majority of whose costs were handled by Edmonds’s retail accounts. E. T. Wright & Company, headquartered in Massachusetts, operated an extensive direct mail business and, like Murrayhill, relied on non-proprietary distribution. (12)............. Florsheim’s product line covered several price points, including those in the premium market. Florsheim was, by far, the strongest competitor, with an estimated market share of 18 percent and both non-proprietary retail distribution channels. Hanover, a mediumpriced shoe manufacturer, also was noted for its direct distribution system. (13)............. Imports accounted for a 50 percent share of the total men’s shoe market. Bally, the strongest competitor, was the leading imported brand in this market before 1975 and maintained a market share of close to 25 percent at that time. By 1985, other imported brands included Baker Benjes, Cole Ham, Ferragamo, Bruno Magli, and Church’s. (14)............. Most of the imported brands were lighter in weight and designed to appeal to more fashion-conscious consumers.
A The continued labor intensity of shoe manufacturing made the industry vulnerable to lower-priced imports.
B In addition, these companies were not always in direct competition because distribution channels differed.
C Despite the market pressures, Murrayhill remained profitable and had even diversified its distribution channels by establishing direct mail cataloging in the late 1970s.
D Johnston & Murrayhill, on the other hand, operated proprietary retail outlets and experimented in the mail order business for both men’s and ladies’ premium shoes.
E Most of this was spent promoting brand name awareness to consumers.
F The company owned over 100 proprietary retail stores, operated a successful mail order business, and produced private label footwear, for J. C. Penney & Sears, Roebuck department stores.
G The imported products differed from the domestic premium brands, however.
H Nonetheless, Murrayhill faced several strong domestic competitors and unrelenting price competition from imports.
选项
答案
G
解析
此句的意思是:进口品牌与国内知名品牌不同。此句前后都是在说进口品牌,故此处正确答案为G。
转载请注明原文地址:https://kaotiyun.com/show/An7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Whatdoesthespeaker’scompanydo?
WhatkindofcompanyisLeeds?
CooperationforaNewBusinessYourcompanyisinternationalandveryfamousforchocolates.TheCEOofanotherfamouscompan
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Tellingyouraudiencethattheycanaskquestions请听众提问
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
Attractingnewcustomersandwithoutmaintaininggoodcustomer【S1】______relationshipisthefirstandtheoutmost
Attractingnewcustomersandwithoutmaintaininggoodcustomer【S1】______relationshipisthefirstandtheoutmost
ADonutMakerEnjoythegreattasteofdonutswithoutthefatandcholesterolofdeepfryinginoil—
随机试题
颁发律师证属于行政确认。()
下列关于人格偏差的说法,正确的有()。
A.两地汤合二至丸B.清肝止淋汤C.清热调血汤D.清经散E.知柏地黄汤
真武汤是属于什么治法的方剂
天王补心丹的功用是
(2010年案例分析第81—85题)罗格公司2008年年底陷入财务危机,已经拖欠职工工资3个月,共计300万元。罗格公司即以较低价格与甲公司签订一份供货合同,收取甲公司预付货款300万元,全数发给职工;另与异地丙公司签订一份200万元的原材料采购合同,约定
气压水罐给水方式的特点不包括()。
双车道四级公路应能适应将车辆折合成小客车的年平均口交通量( )。
以下历史事件按照时间先后排列正确的是()。①邓小平主持中央日常工作,明确提出全面整顿的思想,并采取措施紧抓经济建设②纠正农村工作中的“左”倾错误,对国民经济实行“调整、巩固、充实、提高”的方针③正式设立深圳、珠海、汕头、厦门四个经
NowthepoliticsofUShealthreformareinamessbuttheoddsonabillpassingintheendareimproving.Itwillnotbeatid
最新回复
(
0
)