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  3. U.S. Direct marketers are taking advantage of the trends of the market and natural advantages which provide good opportunities i

U.S. Direct marketers are taking advantage of the trends of the market and natural advantages which provide good opportunities i

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问题     U.S. Direct marketers are taking advantage of the trends of the market and natural advantages which provide good opportunities in Japan. And the future looks promising, too. In particular, the appreciation of the yen, or what the Japanese refer to as endaka, has made many U. S. products much more affordable and desirable to the Japanese consumer. Also, through direct marketing U.S. companies can bypass the distribution channels and provide the Japanese consumer with a product that is priced very competitively to the retail product. Another advantage is that the Japanese market consists of a very affluent society with a high income. Direct marketing allows the Japanese consumers to in- crease their leisure time by staying at home and shopping. This is very important since leisure time is a very precious commodity in a society which typically has a long work week. (Japanese direct marketers have also taken note of this factor, as evidenced by the trend of stagnant traditional retail sales in Japan while direct marketing sales have continued to expand. ) Japanese consumers also prefer the cachet(名牌) of such imported goods.
选项 A、The reason why U. S. products are now welcomed in Japan.
B、U.S. marketers want to expand their markets to Japan.
C、The author gives a comparison between U. S. and Japanese products.
D、With their high income, Japanese people can now afford U.S. products.
答案A
解析 主旨归纳题。通篇阅读后可知本文主要解释了美国商品在日本受到欢迎的原因。
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