首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Individual-to-group communication includes ______. The company lobbies are ______.
Individual-to-group communication includes ______. The company lobbies are ______.
admin
2010-01-24
65
问题
Individual-to-group communication includes ______.
The company lobbies are ______.
Publicity is any promotional communication about an organization or its products that is presented by the media but is not paid for by the organization. Publicity usually takes the form of a news story appearing in a mass medium or an endorsement (认可) provided by an individual informally or in a speech or interview.
There are three channels for gaining publicity. One is to prepare a story (called a news release) and make it known to the media. The intention is for the selected newspapers, television stations, or other media to report the information as news. The second channel is personal communication with a group. A press conference will draw media representatives if they feel the subject or speaker has news value. Company tours and speeches to different groups of people are other forms of individual-to-group communications. The third channel is one-on-one personal communication, often called lobbying (游说). Companies lobby law makers or other powerful people in an attempt to influence their opinions, and also their decisions. In addition, firms will give products to highly visible people in hope that the people will be seen u sing them.
Publicity can help to accomplish any communication objective. It can be used to announce new products, publicize new policies, recognize employees, de scribe research breakthroughs, or report financial performance—if the message is viewed by the media as newsworthy (有新闻价值的) or by the group or individual receivers as interesting or useful. This is what distinguishes publicity from advertising publicity cannot be ’forced’ on the audience. This is also the source of its power. The credibility (可信度) level of publicity typically is much higher than advertising, If we tell you our product is great, you may well be skeptical (怀疑的). But if an independent, objective third party says our product is great, you are more likely to believe it.
Individual-to-group communication包括 a press conference, company tours和speeches to different groups of people.
选项
A、powerful people
B、professionals
C、media representatives
答案
A
解析
由“Companies lobby law makers or other powerful people…”可知。
转载请注明原文地址:https://kaotiyun.com/show/AtzO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
•YouwillhearpartofaconversationbetweenamanagementconsultantandaTrainingManagerofAnderson,achainsupermarket,wh
•Youwillhearabusinesspresentationaboutacceptingresponsibilityforsalessuccess.•Asyoulisten,forquestions1—12,com
Youwillhearfivepeopletalkingaboute-businessindifferentareas.Foreachextracttherearetwotasks.ForTaskOne,choos
Youwillhearaspeakeraddressingagroupofinvestorsattendingaseminartolearnaboutproblemsfacingpotentialexporters.
Youwillhearaspeakeraddressingagroupofinvestorsattendingaseminartolearnaboutproblemsfacingpotentialexporters.
TaskTwo-ReactionForquestions18-22,matchtheextractswiththeresponses,listedA-H.Foreachextract,decidewhich
YourManagingDirectorhasdecidedthatthecompany’sadvertisingshouldbeimprovedandhasaskedyoutoconsiderwaysofgoing
【C1】______nearlyahundredyearsofpoweredflight,scientistsarestilltryingtofigureouthowbirdsfly.Researchershave
ASeparateLegalEntityAuniquefeatureofacompanyisthat,nomatterhowmanyindividualshaveboughtsharesinit,itistr
随机试题
只要皮肤白,什么样的颜色画在脸上都会很漂亮。()
成型工艺的性质有些与弯曲相似,有些与压延相似。()
水源卫生防护措施中以下哪项不正确
施工企业进行生产前,应当依照《安全生产许可证条例》的规定向安全生广许可证颁发管理机关申请领取安全生产许可证。安全生产许可证的有效期为()年。
下列人员中,可以担任破产案件中的管理人的是()。
某教师进行诗歌教学,其教学目标设计为:借助课文插图,想想诗歌所描述的情景。其中“借助课文插图”是教学目标的()。
等差数列{an}的前n项和为Sn,且S3=6,a3=4,则公差d等于().
《中华人民共和国刑法》规定刑罚分为主刑和附加刑。主刑,是对犯罪分子适用的主要刑罚,它只能独立使用,不能相互附加适用。以下不属于主刑的是()。
已知a=5,b=8,c=12,下列表达式的值为True的是()。
要定义整型数组x,使之包括初值均为1的三个元素,下列语句正确的是
最新回复
(
0
)