首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2017-09-08
33
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise,【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______the better proposition, but the experiment shows the supposedly clever students viewed them as【C12】______.
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______.
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______. Sending everyone back to school for maths seems out of the question.【C19】______more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C10】
选项
A、above
B、off
C、of
D、on
答案
B
解析
33% extra free是赠品,那么此空就是要表达价格折扣之意,因此用B项off,33%off指67折。其他三项都不能指折扣,均排除。
转载请注明原文地址:https://kaotiyun.com/show/AuIZ777K
0
考研英语一
相关试题推荐
Hallowellarguesinhisnewbook,DriventoDistractionatWork:HowtoFocusandBeMoreProductive,thatwhenyoufeelrealor
Ifyouintendusinghumorinyourtalktomakepeoplesmile,youmustknowhowtoidentifysharedexperiencesandproblems.Your
Childrenmodelthemselveslargelyontheirparents.Theydosomainlythroughidentification.Childrenidentify【C1】______aparen
Childrenmodelthemselveslargelyontheirparents.Theydosomainlythroughidentification.Childrenidentify【C1】______aparen
Somedayastrangerwillreadyoure-mailwithoutyourpermissionorscantheWebsiteyou’vevisited.Orperhapssomeonewillcas
Somedayastrangerwillreadyoure-mailwithoutyourpermissionorscantheWebsiteyou’vevisited.Orperhapssomeonewillcas
Somedayastrangerwillreadyoure-mailwithoutyourpermissionorscantheWebsiteyou’vevisited.Orperhapssomeonewillcas
WhenMelissaMahanandherhusbandvisitedtheNetherlands,theyfeltimprisonedbytheirtourbus.Itforcedthemtoseetheci
WhenMelissaMahanandherhusbandvisitedtheNetherlands,theyfeltimprisonedbytheirtourbus.Itforcedthemtoseetheci
随机试题
许可协议的内容包括()
妊娠合并糖尿病筛查的时间是
在工程网络图中,M工作的最早开始时间为第12天,持续时间为5天,该工作有三项紧后工作,它们最早开始时间分别为第18天、19天、20天,则M工作的自由时差为( )。
市场营销的功能包括()。
握手时应上身稍微前倾,且低头弯腰。()
患者,男,20岁。因与人发生争执被人用刀刺伤右胸部,右胸疼痛,继之胸闷,呼吸困难。脉搏细弱频数、发绀和休克。检查时可见胸壁有明显创口通入胸腔,并可听到空气随呼吸进出的“嘶嘶”声音,伤侧叩诊鼓音,呼吸音消失,有时可听到纵膈摆动声。将病人送至医院后如何进行
投资也好,理财也好,并不只有股票一个品种。期货、债券、基金、保险、钱币、邮票、收藏、古玩、艺术品……多花一点时间去关注一下,总会有收获。但一定要“________”,根据本人的资金实力和风险承受情况决定投资的品种和方式。依次填入画横线部分最恰当的一项是(
下列各选项中,不是可视化编程方法特点的是()。
Battlesarelikemarriages.Theyhaveacertainfundamentalexperiencetheyshareincommon;theydifferinfinitely,butstillt
Forthispart,youareallowed30minutestowriteanessaybasedonthepicturebelow.Youshouldstartyouressaywithabrief
最新回复
(
0
)