首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
PROBLEMS FACING POTENTIAL EXPORTERS 1 In order to be successful, a firm must clearly______, objectives and potential proble
PROBLEMS FACING POTENTIAL EXPORTERS 1 In order to be successful, a firm must clearly______, objectives and potential proble
admin
2012-01-23
69
问题
PROBLEMS FACING POTENTIAL EXPORTERS
1 In order to be successful, a firm must clearly______, objectives and potential problems.
2 If a company doesn’t have some expertise and______, it may not be able to enter the first step.
3 Initial difficulties and______are often failed by the top management.
4 Compared with the domestic market, it is time-consuming and tiresome to establish a firm in a______.
5 The benefits would at last outweigh the investment, if a good foundation is laid for______.
6 The reason why______act more independently is that the overseas communications and transportation is more difficult than their counterparts at home______.
7 It is not easy to account for a new foreign market, and foreign customers have a large part to rely on the______.
8 The difficulty for the new exporter is the neglect of the______at the time that the domestic market booms.
9 Many companies are reluctant to improve their products to meet the regulations of______of other countries.
10 If exporters expect distributing agents to have a better performance, they must locate ______permanently in the local regions.
11 The distributor and the domestic counterparts should be treated______.
12 In general, ______is needed for success in using the combination of marketing techniques.
Man: Good morning, ladies and gentlemen. I’m honoured to have this opportunity to talk to you. My name is Tony Brown, and I’m Chief Executive of the Marketing Research. Many firms fail because when they begin exporting they have not researched the target markets or developed an international marketing plan. To be successful, a firm must clearly define goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objective, regardless of the problems involved. Unless the firm is fortunate enough to possess a staft with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.
Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to establish domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export businesses, the benefits derived should eventually outweigh the investment.
Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter’s trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent’s reputation. A firm should therefore conduct a thorough evaluation of the distributor’s facilities, the personnel handling its account, and the management methods employed.
Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations of cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive.
If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributors’ geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available.
Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market, the company may lack sufficient financial resources, or its product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.
选项
答案
FLEXIBILITY
解析
从录音原文中可知,总的来说,成功所需要的是能够灵活运用营销技巧。
转载请注明原文地址:https://kaotiyun.com/show/AwOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 A问句中Mr.Yemchose修饰design,chose是choose“选择”的过去式。答句中theotherone中的one指代roomdesign。(B)sign是名词,意为“张贴的纸张,
Whatislearnedaboutthecompany’snewsletter?
WhatisreportedforBoxerCountyregardingforeclosures?
Whatisthepurposeoftheworkshop?
A、 B、 C、 D、 A通过图片中人们在公园里休息或行走的情景,可以联想到park,bench,people,sit,relax,walk等几个单词。应注意(B)选项中的indoors(室内)和(C)选项中
A、 B、 C、 D、 C图片中桥横跨在江面上,人们在船上划桨,由此可以联想到river,water,bridge,boat,people,oar,row等几个单词。(A)选项中的pickup是指接送。人们
Whataretherelationsbetweenthetwopersons?
A、 B、 C、 D、 DSomebusinesspeopleareseatedaroundatable,talkingaboutsomepapersordocuments.Choice
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Task8EducationalSponsorshipThecompanyyouworkforisconsideringfundingaregionaleducationalprojectfor16-18-year-old
随机试题
在2020年12月召开的中央农村工作会议上,习近平总书记指出,在向第二个百年奋斗目标迈进的历史关口,巩固和拓展脱贫攻坚成果,全面推进乡村振兴,加快农业农村现代化,是需要全党高度重视的一个关系大局的重大问题。下列有关会议主要内容表述正确的是:
关于神经胶质细胞的叙述,错误的是
婴幼儿除8种必需氨基酸外,还应加上的必需氨基酸膳食中酪氨酸含量丰富时,可节约
如果初步设计提出的总概算超过可行性研究报告总投资的()以上或其他主要指标变更时,应重新向原审批单位报批可行性研究报告。
建设项目()是生产经营单位安全生产的重要保障措施,是一种事前保障措施。
某堤防工程,发包人与承包人依据《水利水电工程标准施工招标文件》(2009年版)签订了施工承包合同,合同中的项目包括土方填筑和砌石护坡,其中土方填筑200万m3,单价为10元/m3;砌石10万m3(不考虑砌石定额系数,所需开采石方10万m3),单价为40元/
对申请合格境外机构投资者资格的商业银行而言,应满足的条件是()。
某公司于2014年7月1日从银行取得专门借款5000万元用于新建一栋厂房,年利率为5%,利息按季支付,借款期限2年。2014年10月1日正式开始建设厂房,预计工期为15个月,采用出包方式建设。该公司于开始建设日、2014年12月31日和2015年5月1日分
对国民经济发展具有全局性、先导性影响的基础行业是()。
保圣公司是一家汽车制造企业。保圣公司进行战略分析后.选择了成本领先战略作为其竞争战略。并重构价值链各项活动以求获取成本优势。保圣公司主要重构措施包括:(1)与汽车发动机的供应厂家建立良好关系,保证生产进度不受影响。(2)生产所需要的外购配件大部分由就近
最新回复
(
0
)